10,000-monthly Ggad optimization principle of diagnosis Search Enterprise Yellow Pages net

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Yang Wenjian Network Marketing QQ Group 33404697 established for a long time, I have not in the group said. Now you want to liven up the atmosphere in the group, so you want to share two themes with your group at least once a week. Today, a little m let me analyze his search the Yellow Pages www.socom.cn. He was meant to let me see the development direction of the website, but I think the webmaster still to how to earn the money at present to make the main, there is no profit to the future development direction.

Small m of the search the Yellow pages of the net is now the webmaster to make money Classic route: Baidu do traffic, Google collect money. How to multiply the income on the original basis, this is everybody expects, so we first come to the website to carry on the Ggad optimization.

To do Ggad, Yang Wenjian, the highest monthly income to do tens of thousands of dollars. For Ggad optimization, my principle is that there are six:

First, the advertisement position is displayed in the user's angle of view.

Second, only use text ads, do not picture ads.

Third, remove the low click Rate Advertising unit.

Add Google search Alliance and display relevant keywords below or to the right of the Search alliance.

Try to use 336*280 and 160*600 large advertising units as far as possible.

Six, the advertisement title text uses the red.

Tips:

1, what is the first angle of view: the so-called first perspective, is the user opened the site, the first glimpse of the corner, is generally the first screen in the top left corner, this position is the highest rate of hits.

2, text ads than picture ads more clicks, because the text ads have multiple advertising link units to allow users to choose. Pictures just play an attractive effect, text can really convey information. and text ads can be more integrated with content, matching degree is also higher.

3, the low click rate of the advertising unit will be the overall unit price pull down, the so-called a mouse died a pot of soup, the use of GG Channel management, can monitor to no click or click on the low advertising unit.

4, according to my experience, add Google Search Alliance and do not add Google search Alliance, GGAD content advertising revenue does not have much impact. And the Google Search Alliance's click Unit Price is not comparable to content ads.

5, the larger the advertising unit clowning, the higher the click Rate.

6, Red is the most dazzling color, the user's attention to attract the focus.

Search Enterprise Yellow Pages Ggad Optimization principle:

Search the Yellow Pages can be said to be garbage station, 99% of users will not enter the site in the second time. So we want to maximize the flow value of the site, for the search enterprise Yellow Pages Ggad optimization principle is: To give up the user experience, focusing on the advertising experience.

Search Enterprise Yellow Page Ggad Now the problem is two points:

1, Gad did not have the highest number of visits to the homepage and column page display.

2, with the last mentioned six Ggad optimization principle.

Search Enterprise Yellow Pages Ggad optimization combat:

1, the main recommendation of the home page to add a long search for the alliance ads, in the search box below display related keywords. and add 3 336*280 Ggad ads to the search league.

2, Level Two column page above the first screen also take the same as the home page advertising layout.

3. The first Ggad ad of the Level Three section page is replaced with a search alliance and 2 336*280 AD units. Search league on, 2 ad units side-by. The other two ggad were removed.

4, the top of the content page to add Search Alliance, and in the search box below display related keywords. Then the 336*280 ad unit is set to display only text ads, and then display the advertising unit on the left side of the page. The following Google site search to change to Ggad text links.

5, all advertising titles are used in red, advertising units do not use borders.

Finally, I put forward the six principles for the site, such as all applicable, such as search the Yellow pages on the image of the Ggad click Rate is also good, because his station does not have a picture, put on the picture of the Ggad will be very conspicuous.

Ggad optimization requires constant optimization and testing to find the best advertising effect. Optimization has no method, only constant testing.

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Starting: Yang Wenjian Network Marketing (http://www.yangwenjian.com)