10,000 Taiwan music video TV S40 1 minutes 44 seconds sold out 1499 yuan lift popularity storm

"TechWeb report" the video TV "nuclear explosion · again hit" Super TV spot purchase 12 o'clock on time, 10000 units S40 spents 1 minutes 44 seconds sold out, the other 5000 3D version S50 in 1 minutes 58 seconds, 10000 2D version S50 in 6 minutes 58 seconds, 3000 sets of X60 in 8 minutes and 46 seconds, 2000 "Super King" in 6 minutes 51 seconds quickly sold out. The spot sold out, Super TV into the pre-sale mode, sales channels for a long period of open, consumers can book. Peng Gang, senior vice president of video TV, said the Super TV S40 became a S50 after another burst of product. S40 1499 Yuan Price, thoroughly breakdown 32 inch TV price bottom line, the Music view TV lets all size users gain the benefit maximization. 2014, through Word-of-mouth Communication, content marketing, brand marketing, offline experience, such as a set of measures, super TV will gradually go into thousands of households, ushered in the explosion of heavy volume growth period. 1499 Yuan S40 "nuclear explosion" 30+ size TV market learned that the music video TV will S40 price adjustment to 1499+490 Yuan, give the super remote control. One of the users to buy only the first year of the network of music video TV version of the annual fee of 490 yuan, the second year can choose whether to pay, not paying users can still enjoy other smart TV features and services. Bundled first annual fee, designed to cultivate users for 1080P, Dolby, high-quality user experience payment habits. Peng Gang said that the S40 pricing, not only thoroughly penetrate 32-inch price bottom line, but also breakdown 30+ TV market price, S40 set off the popularity of the storm will kill all 30+ size TV. and rely on "platform + content + Terminal + Application" of the music, depending on the ecology, music TV has "hardware revenue + content revenue + application into the terminal ads" four sources of income. This allows it to no longer rely on simple hardware profit to maximize the benefits to consumers. To protect the interests of users to maximize, from December 12 24th noon 12 o'clock on the S40 suspended sales. For the old users (Le video network registered users), launched 10000 2D version of +5000 sets of 3D version S50 open spot purchase. Before the sale of X60 also has 3000 spot, and give a super remote CONTROL + cloud base or hanger. This new set of pricing system will also apply to subsequent pre-order. At present, the pre-sale mode under the X60, S40, 2D version S50 delivery cycle is 3 weeks after delivery, 4 weeks, and 3D version S50 delivery cycle of 9 weeks after delivery, 10 weeks after the issue. In the future every 1-2 weeks, the music video TV will be to the old customers to buy off-the-shelf, "spot + pre-sale" CP2C mode, will be all-round to meet user needs, so that users are not "hungry." This model allows users who are in need of urgent access to participate in spot buying, while not sensitive to time users, can be patient, do not worry about the purchase of goods. Music video TV can effectively adjust the capacity and demand matching, and truly achieve order-driven supply. What users need is "soft" indicators Peng Gang says traditional TV makers are more concernedSome "hard" indicators, such as sales volume, market share, single product profit, user's purchase amount and two times purchase rate. and internet companies do TV, more concerned about the "soft" indicators, such as user activation rate, user interaction experience satisfaction, single user effective time, users use intelligent TV comprehensive satisfaction. The hard index is from the enterprise angle, and the soft index is from the user's point of view. Valuing the business model of attributes is relying on the hardware itself to profit, and valuing soft internet companies is dependent on service profitability. Data show that the daily average power-on rate of 65%, Sell-off boot rate of 92%, monthly boot rate of 95%. Each super TV Sell-off boot times 13 times, Sell-off boot time 30 hours, daily average boot length 5 hours, play video 9.5, in which the TV version of music screen content of the daily average length of 3 hours. In addition, the top five of the top TV users are in Guangdong, Beijing, Shanghai, Zhejiang and Jiangsu, and more than 90% of the Super TV users have updated letvui. Peng Gang further points out that for ordinary users, le-view TV has dismantled the price threshold from hard to soft, so that all users can embrace the big screen to bring the "soft" life, the user's focus on the service satisfaction, and constantly iterative services and content, to resolve the user in the interaction, content, application and other aspects of the pain point. This is also the Super TV is favored by the vast number of consumers important reasons. "This year's video TV via Internet mode, the introduction of the Super TV has overturned the entire traditional television industry, 2014 video TV will be through Word-of-mouth communication, content marketing, brand marketing, offline experience, such as a number of measures to allow more general public to understand, recognize Super TV, Super TV will gradually walk into millions of households, Ushered in the explosion of heavy volume growth period. "Peng Gang said.