100,000 dollars a day advertising is true, Snapchat advertising revenue has a newly-

Snapchat is the most popular mobile social tool for young mobile phone users. In order to realize the mobile ad revenue model, Snapchat has launched the Portal Content Service "discovery" (Discover) based on the chat client. It is reported that the content of the ads in the section, the price is much higher than the ordinary computer-side web ads, some content providers a display of 24 hours of advertising, can get 50,000 to 100,000 dollars of substantial revenue.

"Discovery" section of the news, video and other media content, from including CNN, ESPN and other large number of third-party content sites. Snapchat will share advertising revenue with these content providers. Because the content of the mobile chat to insert advertising content, will cause the strong dissatisfaction of young users, so Snapchat another way, chose to develop mobile end "Chat Portal" strategy.

According to the U.S. Science and technology news site Recode quoted industry insiders said, the current Snapchat client display ads, every thousand browsing quotes as high as 100 U.S. dollars, that is, netizens to see an advertiser paid 10 cents (equivalent to six Mao).

This advertising quote is much higher than other online media, is twice times higher quality video site advertising quotes, but also many computer-side advertising prices several times.

China's E-commerce giant Alibaba Group is planning to invest $200 million trillion in investment in Snapchat of about $15 billion trillion, US Bloomberg disclosed. According to the analysis, Snapchat clients such high advertising quotes and revenue prospects, perhaps to promote Alibaba to make investment decision one of the factors.

Before, Snapchat is a standard mobile chat sharing tool, all content will disappear after friends watch, this feature attracts a large number of young users, it is reported that the global active user already close to 200 million people. However, Snapchat face a dilemma, that is, chat alone, can not realize the income model.

At the beginning of the year, Snapchat launched the "discovery" plate. Chat users will be in this section to read news, watch video, in the client's stay time significantly increased, and Snapchat also created a "chat portal" business model, and access to advertising profit opportunities.

In fact, with the popularity of smartphones, mobile chat tools have become the most popular type of application software, WHATSAPP, Japan Line, Korea KakaoTalk, China Micro-letter, Facebook's messenger, and Apple's imessage, Are scrambling for users around the world.

In addition to WhatsApp and other cases, the vast majority of chat software provides a full free service, and then through other mobile games, maps and other ways to achieve the revenue model. The media content becomes the newest feature of the chat tool implantation.

According to industry sources, the company that publishes media content in Snapchat can determine its own advertising price and, according to historical data, provide advertisers with a minimum amount of browsing commitment value.

Snapchat's mobile ad also took a read-burn mode, showing only 24 hours. It has been revealed that most of the ads are browsed 500,000 to 1 million times a day, meaning that each advertisement can receive 50,000 dollars to 100,000 dollars per daily income.

According to the Snapchat and the media provider's cooperation way, the split ratio of the two sides depends on the way of sale of the mobile advertisement. If the media provider sells ads, it will be divided into 70% advertising revenue, if the Snapchat sales of advertising, the two sides will be divided into 55.

Media providers can also take a more flexible approach to Snapchat advertising operations, such as selling Snapchat ads and other home advertising assets, sources said.

The famous American sports pay channel ESPN has taken the form of ad-packaged sales, with Snapchat ads earning $100,000 a day.

However, it should be pointed out that Snapchat such a high advertising price, and its advertising business relatively fresh has a direct relationship. Snapchat Company was born only four years, and client portal services only a few months, at present all advertising quotes and sales methods are experimental.

As media providers and advertisers need to evaluate Snapchat's new advertising products, in the early days, advertising prices are high. Whether this price lasts, you need to make a question mark.

Snapchat used the industry's unique after the reading is burning advertising mode, and for advertisers, it also provides some advertising browsing volume of "Rest assured medicine." It is reported that if the media provider's commitment to the advertising volume within 24 hours after the release of advertising can not be achieved, Snapchat and media will continue to display ads until the minimum number of visitors to reach the promised.

Apart from the novelty of the business, another important reason for the popularity of Snapchat advertising is that its users are very young. Teens and more than 20-year-olds are among the most avid media companies and advertisers, and on other platforms it is hard for advertisers to touch this group.

At present, Snapchat built-in media content, does not provide external links, which means that Snapchat can not bring additional traffic to the media site, but this restriction does not discourage the enthusiasm of various media to enter Snapchat.

Oddly enough, there is not much advertising in the Snapchat portal this week. According to industry sources, this is already the normal phenomenon of Snapchat advertising, sometimes display ads, sometimes there is no advertising.