100,000 of the online business income of tens of millions of food and beverage enterprises investment

Now it's time to eat shrimp. Some delicious found that this year on the internet to move their fingers, there are crayfish sent home to the door, and the delivery may be "butterfly food" founder Zhanglang.

The Wu E-commerce graduation, 2012 by http://www.aliyun.com/zixun/aggregation/37392.html ">8000 Yuan started, With 3 months of time will be their own shop in Taobao to do the oil braised prawn category in the first sales.

Online single product sales similar first

After graduating from university in 2007, Zhanglang embarked on the pioneering road, 5 years of internal electric business platform launched three entrepreneurial projects, and finally ended in failure. The fourth time before he started his business, he worked in a company in Shenzhen for a while. To eat shrimp season, he missed the small lobster in Wuhan, but could not find a place to buy. Zhanglang to find business opportunities, will have cooked crayfish to different cities, others open the packaging heating can eat.

In 2012, he left Shenzhen with only 8000 yuan, and began to search for shrimp sources, technical equipment and collaborators in Wuhan and Nanjing. In May, he rented a residential room, registered Taobao shop "on the tip of the lobster", began to operate. The waves try to freeze the cooked crayfish with soup. After receiving the crayfish, the diners can heat them with a wok or steam them directly. "In this piece of the Red Sea, the electric dealer found cooked food this blue sea." Zhanglang said there were few people selling oil on the internet to stew prawns. He only spent 3 months, in the absence of any promotional costs under the premise of his braised prawns this single product to do the same as the first, monthly sales up to 50,000 yuan.

Attract tens of millions of dollars in investment

In Zhanglang's view, selling crayfish online, the most important thing is the control of food safety. "The quality of the source of production clearance, let people headache is the last kilometer of quality control." "In order to solve the cold chain problem, Zhanglang bought a variety of fresh packaging, under various conditions to try." Now, the delicious guys received Zhanglang sent to the oil stew prawns, will find foam box, ice, such as three-layer packaging. In order to reduce the delivery time, Zhang Lang often choose to send the last minute before the delivery class.

For different customers on the logistics of advice or complaints, Zhanglang will record, and then for different regions, to develop different packaging options. To make the waves proud, even in the summer, the crawfish damage and deterioration rate, also controlled under 6%.

Today, Zhanglang products are sold all over the country, with sales reaching 100,000 yuan per month. This April, Zhanglang received a restaurant enterprise million yuan investment. At the same time, he also through the cooperation with this enterprise, will line down to get through, so that the delicious Wuhan, can be a single morning, the afternoon to eat the oil braised prawns.