11 11 How long does it take to sell 10 billion yuan of merchandise?

Summary: How long does it take to sell 10 billion yuan of merchandise? 1111 Shopping Carnival gives the answer is: 13 hours. Yesterday 0 o'clock, a 1111 Singles Day in the name of the network snapped up a big curtain, Alibaba's Taobao mall, the cat even create China retail

How long does it take to sell 10 billion yuan of merchandise?

The answer to the "11 11" Shopping Carnival is: 13 hours.

Yesterday 0 o'clock, a "11 11" Singles Day in the name of the network snapped up the big curtain, Alibaba's Taobao mall-Cat even created a new Chinese retail record. As of yesterday 13:38, the 11 11 shopping festival Alipay sales have reached 10 billion yuan, and in 13 hours this figure is equivalent to 11 Golden Week in Shanghai 395 major retail companies 12 days of total sales, but also almost the "shopping paradise" Hong Kong 12 days total retail.

Corresponding to the record number of figures, there are a large number of late-night buyers complain-busy network, serious congestion, some banks credit card payment platform near paralysis, commodity supply shortage or lower, the price is high ...

Clearly, in the name of a bachelor in the money is not stop Taobao. China's largest online supermarket 1th stores, Jingdong Mall are vigorous to carry out the "11 11" NET to buy Carnival, Shanghai Municipal Commerce Committee, a staff member declined to be named yesterday, the annual "11 11" online Carnival is the electric business enterprise completely spontaneous "create festival" behavior, electricity quotient, Suppliers in the network marketing must adhere to the "rules of the game", if there are false discounts, sales of fake and shoddy goods, can not fulfill the promised after-sales service, the relevant regulatory authorities will intervene.

Half day net sweeps tens of billions of commodities

This upsurge of "Singles Day" marketing tide from the end of October began its "foreplay" part, a wave of network propaganda let consumers aim at "11 11" This day. Starting from November 1, there are more than 20 million nets to buy a product collection or add to the shopping cart, waiting for the 11th refresh payment, the equivalent of locking 20 large shopping malls of merchandise shelves, more than 125 million people in advance to pay treasure recharge preparation for 11th purchase, 1 hours within the amount of funds to reach 200 million yuan.

November 11 Zero, the first minute, there are 10 million people at the same time into Taobao and the cat (Taobao Mall), the next situation can only be described with madness:

"10 minutes, Alipay total turnover 250 million!"

"The first 37 minutes, Alipay total turnover of 1 billion!"

"The first 70 minutes, Alipay total turnover of 2 billion!"

"8:10, Alipay total turnover exceeded 5 billion yuan!"

"11:18, Alipay total turnover reached 7.9 billion!" beyond last year's US ' web Monday ' (the first Monday after Thanksgiving was the highest sales day in the U.S. online sales market in a year). ”

Yesterday, the cat (Taobao Mall) official microblog began from 0 o'clock, and constantly tracking the day of the Singles day by posting the transaction data.

News from the day of the cat played a triumphant victory, "13:38, historic moment, 10 billion". This means that the Singles Day just over half of the day, Alipay spending limit has reached 10 billion yuan.

In addition to trading data, mood-excited consumer buyers have become the creators of various records.

Statistics from Taobao show that from yesterday 0 to 12 o'clock noon, participate in "11 11 shopping Carnival," the tens of thousands of days of cat shops Carnival, sales are also a hurricane, again and again to refresh records, as of 11th noon 12 o'clock, already has 109 cat platform shop single shop sales breakthrough tens of millions, Among them, 5 sales breakthrough 50 million, 12 sales in more than 30 million, 20 sales more than 20 million, 72 in 10 million. In addition, before 12 o'clock noon on 11th, there were 946 stores with more than million sales.

The mad robbery process complains repeatedly

However, the sales channel congestion but let many buyers can not be alone stare. "Taobao, your sister Ah." "Yesterday morning, the Internet shopping week in the face of congestion after the microblog complained on Weibo."

Yesterday, the beginning of the small weeks squat in the computer, quickly selected good goods into their own account of the "shopping cart", all kinds of accidents ensued, is not open is blocked, or direct purchase failure. Many netizens have a similar experience of the week, on Taobao for one or two hours but "mediocre."

The reporter learned that yesterday morning, Taobao payment platform, China Construction Bank's network of silver due to the pressure of the system at a one-time downtime, users can not pay. In addition, Bank of China, Societe Generale, Bank of communications, Postal Reserve Bank, ABC and other banks because of the use of too many of the system is busy, need to dredge the situation, the reporter repeatedly tried to find, China Merchants Bank, Bank, The Construction Bank and the Bank of communications online payment of different degrees of queuing or unable to pay the phenomenon.

In yesterday's mad Rob process, the price is high or the intensity is small, the shortage of goods or shelves and other phenomena, the high price of the problem also makes users unhappy, such as the cat participation in the double 11 snapped up a Samsung I9300 White Unicom set up a machine, its counter price for 4699 yuan, double 11 carnival price of 3899 yuan. Reporter search found that this price than the mainstream of Jingdong mall is known as the same model price of 200 yuan.

Many buyers also complained that participation in double a low price snapped up many of the goods are old or even over the season supply, the whole new product, especially the digital category of large products really can achieve low price promotion is not much. For example, the day Cat Mall a Nike merchant to play "full 50 percent full package mail" slogan, however, after careful comparison, found that many of the products involved in promotional items for the special selection of goods, many styles are also relatively old, some of the goods in the weekday sales have been made at half price activities, and outlets such large entities discount shop concessions are comparable, There is no advantage to speak of.