11 Golden rules for SEO Beginners

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The reason why the use of the "golden rule", rather than "principle", "theory" and other words, is that although the author of these laws, can be SEO is not natural science, it may also be subject to the influence of factors. But even if your expectations are not reached, the following rules will allow you to build a successful website in a short time.

Preliminary preparation

A good idea is essential, but it is not enough. The source of the website content must be considered in advance. Before setting up a website, you should collect at least 10 industry portals and prepare 100 content pages. Why 100? Because the current CMS section page mostly defaults to display 10 content, that is to say you have at least 10 of the content of the column. In this way, the site will not be online at the beginning of the browser is considered a new station (there are reasons, see step Eighth). This of course also includes the bottom navigation bar page content perfect.

Second, the Domain name choice

A short, easy to remember Domain name has proved to be the beginning of a successful website. The domain name as far as possible fasten the website name, remembers, the website name and the domain name is your brand. Encourage the use of. com,.cn. NET and other common suffix domain name, of course you have. gov's background, then you will be higher in the starting point. And for English sites in the domain name embodiment of keywords, has proved to have no effect.

Iii. Server, program selection

Stable server and program is the cornerstone of everything. The well-known space merchant and the mature website system is the first choice. Don't just look at the price of space or the server, the quality of the product and the conduct of the staff are very different. As to how much space to choose and what program system needs to vary from person to person.

Iv. Design Specifications

Whichever program you choose, the template page should follow the SEO specification. Add DOCTYPE to the page, declare the language encoding, add meta tags, attribute values using "", try to assign values to all property values, add alt attributes to the picture, and structure the element output. Of course, try to avoid using JS, Flash, Ajax and other spiders can not index the code. At the same time, the page size is best controlled below 50K, the smaller the better.

Five, keyword setting

For the beholder, the benevolent. Without a certain assertion, the author suggests that control in 5%-8% is more desirable. Keywords should appear in title, description, body title, body (can be highlighted in bold, italic, different font size, etc.).

VI. website structure, site links

Using a tree-like flat web site structure, the establishment of Home-List page/index page-content page form of the hierarchy. Optimize site links, do not appear dead chain, do a good job in the main navigation, secondary navigation, bread main chip navigation. appear in the article page of the key words should be done anchor link, can be linked to the home page or related pages. High-quality, strong correlation between the content of the cross links, which is conducive to transfer weight, at the same time, the use of good tag tag.

Vii. content Page

Daily adhere to update 2-3 500 words of the original article, pay attention to set good keywords, the article content as far as possible relevant. Involved in a very strong, Baidu can be found in the relevant content, Baidu know that people's questions and answers summed up, or simply use your own words to the other person's article "translation" out. At the same time should be set up recommended reading, related reading and other columns.

VIII. website Submission

Next, is to submit the site to the major search engines. There are a lot of articles in this area, which is no longer mentioned. Emphasis, must remember to submit the site to DMOZ, once included, the English mainstream search engine will be included, and give the site a very high degree of trust.

Ix. External Links

Site submission, can not be sitting ducks. We want to attract spiders to visit the site. The best way is undoubtedly hair outside the chain, at the same time this is also an important SEO work. You can make links with other sites in the same industry, you can in the Forum, blog, classified information, such as Baidu Bar posts posted on the platform and has anchor link, url links, plain text, such as the form of leaving their own web site. You can also submit your original article to your collection of 10 industry portals.

Ten, observe the website log

This is a necessary job for a qualified webmaster every day. We mainly use the return status code to observe the spider trail, thus better and more effective optimization of our website. Of course, the website log is also a common tool for us to find the Web site vulnerabilities and backdoor.

Xi. Statistical visits

Install a Third-party statistical tool, so that we can more intuitive view of the site's IP, PV, bounce rate, conversion rate, source and other data. So that we can more effectively specify the SEO strategy.

The above 11 rules, seemingly simple, but do enough, do a good job is not easy. Even SEO veteran, not necessarily to force. In fact, as many people say, SEO is not about these things. Yes, that's the thing, but have you done it? If you have done it, the site is still poor rankings, traffic or a little pitiful, it is really a matter of character.