11 Golden Week to see how the electric dealers eat the holiday economy this dish?

Absrtact: "Editor's note" Holiday Office canceled, 11 Golden Week approaching, holiday economy began to lively again, no matter OTA or electric business, there is no reason to ignore the tourism market nearly 500 million users and 300 billion of the National Day Gold Week market. Previous Golden Week for the entity industry belt

"Editor's note" "Holiday Office" cancellation, 11 Golden Week approaching, holiday economy began to lively again, regardless of OTA or electric business, there is no reason to ignore the tourism market nearly 500 million users and 300 billion of the National Day Golden Week market income. The previous Golden Week for the real industry has brought huge dividends, has begun to gradually feed back to the online, see how the electricity business to eat the holiday economy this dish?

With the recent cancellation of "Holiday Office", 11 Golden Week approaching, holiday economy is again fried, this has to let people quickly associate two things, one is tourism, and the other is shopping.

China Tourism Research Institute released this year's National Day Golden Week tourism market trend is expected, the National Day Golden Week tourism market will receive 480 million people, an increase of 13%, tourism income will reach 270 billion yuan, the year-on-year growth of 20%.

480 million people and 270 billion yuan are quite seductive figures, the population of mobile travel will stimulate the economy, for the increasingly infiltration of Internet companies under the line, especially OTA and electric business, 11 long vacation is also a key breakthrough.

For OTA enterprises, holidays holiday, it is the most need to attack at the time, the current domestic several larger online tourism companies have refined marketing, the introduction of related products, such as the leader of Ctrip, on the mid-autumn day 10 percent air ticket activities, this in the travel intensive period and rare, and indeed attracted a lot of users.

In the past, the main ticket of the same course network has launched a very low discount routes, covering a number of domestic popular travel routes; search engine where and cool news also give out such as free air tickets, daily draw and other activities, this is the internet marketing of the usual gimmick.

For the electric business, natural will not miss the holiday opportunity, but limited by 618, double 11, double 12 and other man-made shopping festival influence, 10.1th period is not suitable for large-scale physical commodity promotional activities, electric quotient big alligator thus increased in the tourism field investment.

Taobao Travel and Jingdong Travel is two representative products, Taobao Travel launched a hotel group purchase, and even "first live after pay" service, including Ali under the road and a series of apps are also trying different play.

BEIJING-East Travel in June after the new edition of the online, then pay more attention to the concept of high-end tourism, rather than always promote the "authentic licensed" slogan Echoes, its biggest feature is that the use of consumer shopping data, in the choice of tourism travel virtual products, will recommend the relevant physical goods and give the corresponding discount, and vice versa, so as to achieve matching sales , with the advantage of products to the emerging products with the purpose of the volume.

According to the official introduction, the Beijing-East travel is actually a "store ecological model", that is, directly to domestic and foreign airlines, travel agencies, travel sites into the Beijing-east platform for consumers to provide air tickets, hotels, visas, vacations, attractions and car rental services, as well as domestic and foreign travel lines and national Jingdong itself does not produce its own resources, do the job is to screen these suppliers, provide flow and marketing work, and then based on the existing user consumption data recommended to users. Its difference with OTA is that Jingdong pay more attention to the quality of suppliers and services, for the high-end concept endorsement.

For the "backward" in the online tourism market, Beijing-East travel is essentially built on the basis of supplier system, user Data System and Jingdong financial system, using the concept of genuine licensed goods for many years to transform the net purchase group into a product of the travel business consumers.

During the Golden Week, Beijing-east travel focused on the concept of "sweeping up the goods", that is, in the air tickets, such as outbound travel, cruise and other areas of high-end travel concessions, the recommended entity with products including Japan and South Korea cosmetics, handicrafts in Southeast Asia, European and American telephone cards and electronic products.

According to the China Institute of Tourism Data, although domestic tourism may be affected by the one or two quarter consumer demand decline, the growth of disposable income slowed down, the departure market diversion and other factors, but still will achieve a smooth growth and more rational characteristics; outbound travel market will maintain the rapid growth of people and spending, Some of the major travel agencies feedback the National day period of outbound bookings more than 60% of the growth, inbound tourism market will maintain a smooth development, but the market structure changes.

Overall, the need for tourism is still expanding development, the official "holiday Office" and other departments of the specific adjustment is also noted this situation, the past Golden Week for the real industry has brought huge dividends, has begun to gradually feedback to the line, OTA and even electric dealers have reason to create more value in this nearly 500 million users and 300 billion of the grand scale market.