11 imbroglio, 700 million of the "Viagra" trademark is not for Pfizer

Source: Internet
Author: User
Keywords Tangle Viagra trademark scramble trademark rights Pfizer Pharmaceutical Co. Ltd.
Tags application it is market market space the domestic
Xinhua News (reporter Meiqin) China's more than tens of billions of dollars of Ed drug market space, triggering a 11-year-long "Viagra" trademark battle, the United States and finally ended in a lawsuit against Pfizer. Guangzhou Wellman officially announced that the Supreme Court of China finally ruled: the dismissal of Pfizer Limited, Pfizer Pharmaceutical Co., Ltd. retrial application, upheld.  This means that Pfizer, the first to treat Ed drugs in the Chinese market, does not enjoy a "Viagra" trademark. It is reported that "Viagra" trademark case originated from 1998 years. At that time, Pfizer's "v Iagra" just came out, "Viagra" This name is also the domestic media as "V Iagra" in the Chinese translation of the name is widely used. But in May, Wellman first registered this trademark in China, making "V Iagra" Enter the Chinese market can only be registered as "million AI."  Pfizer then sued Wellman and authorized manufacturers and distributors to court that "Viagra" was a well-known trademark not registered in China. It is understood that at that time Pfizer proposed "three-dimensional trademark case" and "trademark copy" two lawsuits.  Among them, "three-dimensional trademark case" in the first instance, but the second trial and final defeat: "Trademark copy" in the first instance, second trial and final appeal. Wellman Chairman Sun Mingjie last week told reporters that the "Viagra" trademark has been evaluated, about 700 million yuan. He said that the current domestic Ed drug market has tens of billions of space, but the import of Ed drugs three brands last year in China Sales no more than 100 million yuan. To 8 years Wellman under the domestic "Viagra" Sales of more than 10 million yuan, "the best time has been lost, Ed drug market is not standardized so that the market in the short term it is difficult to have a big breakthrough." "Sun Mingjie is not satisfied with such sales, and says it does not rule out" Viagra "trademarks and interested multinationals.
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