11 sales promotion is called the lowest price: the survey said 70% in the "bluff"

"11" is the Merchant's "Golden Week", the net buys the domain is no exception. At the end of September, various promotional activities of the major electric power companies have been online, each site is billed as "0 profit" and "Lowest price". and http://www.aliyun.com/zixun/aggregation/34656.html "> Shopping search engine a Amoy network survey shows that only 30% online shopping low price declaration is actually true.

It is understood that 11 on the eve, Dangdang home has started the name "decapitation operation" code to strong momentum, claiming that "the lowest, the difference return," and named for Jingdong Mall, Jingdong Mall to "the bottom of the clear" also to color. Since then, the new eggs, Gome Bowser, Suning easy to buy and excellent Amazon and other Web site to join, but also let this scuffle lively abnormal.

A few days ago, a Amoy network in the field of electricity is generally the "lowest price" phenomenon carried out a survey, found that only 30% online shopping low price declaration is actually true, and nearly 70% of the online consumer to the merchant's low price manifesto cast a question ticket.

"All kinds of promotions look tempting, in fact, a lot of", a Amoy network operation Director Light Snow said, because the current mainstream consumer Web site in the product brand, category, quality and other aspects of the difference between the relatively high, consumers tend to price as its final choice of the basis of the electricity quotient, Therefore, the major electric dealers have to start with the price, to seize market share. Large-scale price wars are costly and easy to "play", and they are carried out in the form of occasional promotional promotions, but the activities are often hidden.

According to the introduction, some activities advertising words are very tempting, consumers mistakenly think that the site has a price advantage to buy, but in fact the low price is often limited to the activities of the page dozens of items, many buyers after a single big call. In addition, some of the "double return" slogan of the activity is also not operational, "businesses often require consumers to provide the site and other channels to buy the same product invoice is willing to double return, but in fact who would like to double return, the same thing to buy two?" ”

"In important marketing activities, the site will also monitor competitors ' sites for similar prices, if found that the other side has a lower price of products, will also carry out temporary price reduction," light snow introduction, but if the opponent has been subsidized prices, the site may not be able to support a lower price, and some sites will be Ming price, But in fact, no goods for the basis of the shipment, or the deduction of product accessories, gifts and so on.