12 nuclear power Let MediaTek detonate the nuke war?

of many cores

It is undeniable that the rapid popularity of smartphones, and the rapid development of mobile Internet and the urgent needs of users, but the mobile phone manufacturers in the process of popularization can not be ignored. In particular, a lot of the core, to "multi-core" as a gimmick or upgrading of the reasons, become users continue to "the", the important reason for the replacement of mobile phones.

But with the comprehensive "intrusion" of multicore Android smartphones, the excess of performance has become the main theme, and handset manufacturers should pay more attention to shape design, material selection, feature function, custom system and so on. However, it is clear that the handset manufacturers choke the throat of the chip manufacturers do not think so. According to industry insiders @ Mobile chip talent, MediaTek is currently studying more than 8 core mobile phone chip solutions, the future is likely to upgrade to 10 or even 12 cores, even this year will be released! MediaTek, what's going on, why did you detonate the nth "nuclear war"?

12 cores? MediaTek or had to

Let's take a look at a set of data: 2014 MediaTek's sales revenue reached 213.06 billion NT dollars, a new record. Meanwhile, in the fourth quarter of 2014, combined revenues reached 55.45 billion NT dollars, down 3.5% year-on-year. The 2014 MediaTek smartphone chip shipments reached 350 million, of which more than 30 million were 4G chips.

It looks like MediaTek is at its best, but will it continue to grow so high? To be realistic, MediaTek's crisis has been overshadowed by an excellent situation. At present, MediaTek chips are basically only on the low-end Android smartphone, and most of them are domestic models. MediaTek is desperate for international giants and high-end flagship models. While consumers are increasingly opting for lower-priced handsets, MediaTek is not always able to exert on high-end models, and will undoubtedly reduce its brand appeal.

And in the fourth quarter of 2014, MediaTek has shown a downward trend, which may not be an accidental "mistake". With Qualcomm in the low-end market to introduce more cost-effective 64-bit chip-there are many domestic handset manufacturers in the thousand-model on the launch, Intel continues to exert force, the handset chip market will usher in more brutal competition. Price continues to dip is inevitable, and this is the original gross margin is very low for MediaTek, obviously will face greater pressure.

To solve these problems, MediaTek has to make a tough response. It is clearly a good choice to make a breakthrough in the multiple core areas that you are best at. On the one hand, to enter the high-end market, to establish a better brand image, to seize more market share, on the other hand can enhance the gross margin, grab more profits, is to kill the birds.

Disdain？ Follow？ Nuclear war or detonation.

The introduction of 10 or 12 nuclear chips, MediaTek is "cool", but will inevitably lead to many parties to follow, approve, criticize, disdain, or even trigger a new round of "nuclear war." In August 2013, when MediaTek released the world's first 8 nuclear chip, Qualcomm ridiculed it and declared that "the pursuit of core numbers is stupid and meaningless". But after a short period of time, Qualcomm quickly followed up and released 8 of nuclear processors – after all, the core was a deadly temptation for consumers.

But nearly 1.5 of the time in the past, the market situation has already been different. 8 nuclear chips have become the current mainstream, performance has been completely surplus, even Qualcomm 8 nuclear chip 骁丽 810 to now have not resolved the heat problem, it has to postpone to the two quarter of the official listing. MediaTek is rushing to mount 10 or 12 nuclear chips to crush rivals on core numbers?

And how will MediaTek solve the problem of heat and power consumption in dual-digit core chips? You know, a lot of core in fact only for running points meaningful, but simply gathered up can not play 1+1=2 and even >2 performance. MediaTek may be able to detonate the "nuclear war" again, but the resulting impact and impact will not necessarily be as expected.

Optimization must be less talk the core is self-deception

It must be admitted that in the 2014, Android phones are still the rhythm of the hardware. Although professionals and consumers alike agree that running points are not the only standard that defines a powerful mobile phone, running points are still a benchmark, supporting some handset manufacturers.

An on January 13, 2015 announced the 2014 global Android mobile phone ranking, in this list, the Charm Clan MX4 defeated the number of flagship models, won the first. And its pick is the MediaTek MT6595 chip, not only lead the current flagship model, and even not officially listed Qualcomm's new flagship 骁丽 Dragon 810 is facing a "run divided monster", but also let MX4 pro speechless.

But what if it's the first to win the global Android phone? According to the Charm forum many "kerosene" reaction, MX4 operation is not sensitive, cotton phenomenon occurs. Even in a lot of media evaluation, the price is only 999 yuan of the charm Blue Note fluency is far more than MX4. This to "run divided into the king" and "only run the theory" of domestic handset manufacturers, is undoubtedly a great irony.

Needless to say, Android phone to get the perfect experience, chip, system, application of multiple optimization is essential. The core of empty talk is only self-deception, no real value. MediaTek now has a 10 core or 12 core to start a "nuclear war", may be able to get a certain response, but in the final analysis is to implement the actual use of the feeling. Consumers will not be confused again and again by high running points, once run points can not be called MediaTek's "weapons of mass destruction", it should go? (Sci-fi Galaxy Constantine/Wen)