12 reference criteria for judging the quality of a logo

To make a beautiful logo, or a creative logo, for most http://www.aliyun.com/zixun/aggregation/6973.html "> Graphic designers is not difficult." But to be a successful logo is quite difficult. Here are 12 reference standards that can be used by designers or customers to determine the quality of a logo.

1.LOGO Big Better

When a logo appears in a large outdoor kanban, it must be clear to everyone, this is the logo has a clear understanding of the basic principles.

2.LOGO Small Better

When the logo appears in the Ming Pian, smaller than a thumb, so the design of a logo, please use the size of two cm diameter to try, is not shrinking also good-looking.

3. Logo black and white better

When you fax the company file, the logo color will become black and white, your logo should be like Nike, Mac, after the worst copy of the way the copying of the same clear look.

4. Logos can have a variety of colors

Nike's standard color is red, but you can also see blue, green or black-and-white colors. There are also unique features such as basketball, baseball, golf, tennis, and even the F-1 Formula Racing series, and these colourful ads don't confuse you with Nike's brand. Because the spirit of a brand is not based on color alone.

5. Logos can be easily drawn

Pick up the comparison, you can easily draw the Nike curve Hook, McDonald's M, can be drawn to show that your logo is also easy to remember.

6. Logo in CMYK and RGB are very good-looking

Printing with CMYK, TV or computer screen with RGB, your logo will often appear in the magazine, TV or computer screen, in the absence of special color, the logo to the normal media on the same look. (Just don't use the special color!) such as fluorescent color. )

7. Logo can be animated

You can't ignore the popularity of Internet advertising, logo with easy to convert to animation conditions, the site's lively and changeable more easily attract attention.

8. Logo with international quality Sense

Choose a place to put the design of all Sihai, such as polo Horse will not have any cultural generation gap, so that the world can understand the logo is the most basic.

9.LOGO represents the spirit of enterprise

Nike's crooked hook does not represent a pair of shoes, this is taken from the Greek mythology Goddess's wings, many enterprises across the different fields; Real estate, insurance to food are subordinate to the same group, so the logo shows the spirit of enterprise, not to paint all business projects.

10.LOGO has a wide range of application

Gucci's logo has a variety of applications, it can be placed in cowhide, metal, ceramics, Tiegu, plastic and other various materials. For your company to produce products on the edge of the convenience of goods, logo must have easy to copy the characteristics of special materials.

11. Trying to get people to wear them

A good logo is the most important criterion, is printed on clothes will want to wear on the body Prada, Nike, CHANEL, will want to wait to wear out?

(But frankly, I do not agree with 11th, because even if I like McDonald's or 7-11 logo, I will not wear it, unless I would like to become a McDonald's staff!!! )。

Original: http://yyoyya-deer.blogspot.com/2007/09/logo.html

12. Don't worry too much about the meaning of your logo before you design it

Add a personal view: a lot of customers and designers like to design logo before, think to let the logo convey what moral what culture. In fact, most of the time, you do not have to worry about this matter, you can turn the process upside down: When the logo comes out, then your logo and you want the moral, spiritual, cultural pull together. You will find that the cleavage is squeezed out, the story is compiled, the legend is ripped out!

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