12306 contradictions with private companies, who can mediate?

No matter how derogatory the media is, we have to admit that Tiero has really begun to improve itself this year. December 6, 2013, the Railway Corporation released a new version of 12306 Web sites, to increase the automatic query function, support passengers "brush tickets"; December 8, mobile version of the "Railway 12306" on-line operation, mobile phone can also be booking, change and refund.

12306 of progress, requires private enterprises must launch more fork ticket function to be able to netting users, so this year's ticket-grabbing way more diverse than last year: PC end from a single browser grab ticket plugin extended to the client grab ticket software, security software, purchasing site; Mobile end from number assistant to mobile browser, Micro-letters and special ticketing app.

Moreover, the Government of the people's struggle to "grab tickets" from the simple small plug-ins extended into a complete set of ticketing services. On the one hand, private companies continue to improve the technical level of the front end of the site, shorten the process of ticket, on the other hand launched a more humane, Taibaodalan-style ticket-grabbing services. Like a digital company, "the Spring Festival home Platform," advocated: "As long as you fill out the ticket in advance information, the other will not have to worry about the ticket, then we come!" Think about it, how can the wandering out of a year out of this "conscience service" impress. Even if this "intimate words" is false, then at least it is intimate words.

So from the macroscopic point of view, Tiero's renewal stimulates and improves the whole experience of ticket-grabbing industry. However, from a subtle point of view, 12306 of the competition with private companies may not be benign.

From the beginning of the 12306.cn, "Tiero" and the civil company between the shielding and anti-shield is a major topic each year. Like last week's 12306 new "Dynamic Verification Code" is a big move-the original static verification code into a color and constantly shaking the number, which allows a lot of automatic verification code to fill the ticket software close to "scrap." The reason for the shielding of the Railway Corporation is: "In order to win the ticket success, the ticket software will not be controlled to brush the public resources, to 12306 of the site added a great burden, exacerbated the ordinary netizens to buy train tickets difficult, so we have to block the software to rob tickets."

12306 has its own reasons for shielding, but we must also see, similar to the "Dynamic verification Code" changes to the normal user landing also increased the difficulty, increased the time cost of the ticket. See Yechichu, in 12306 and internet companies in the battle between the benefit of the people and not conducive to the changes of private companies basically do not exist, this trend is to make users more and more uncomfortable.

Who will end the 12306 conflict with private companies?

The current situation is: 12306 have exclusive ticketing resources, but limited by the research and development level, it can not provide a perfect ticket service at the front desk; the private internet company has a strong product development team, can make the experience of excellent products, but there is no ticket sales authority.

The most effective way to solve this problem is that 12306 can be platform as soon as possible.

"Platform" is the main way for large internet companies to expand their business. Large companies have exclusive resources but are limited by the energy they cannot keep. At this time it will rent resources to use the right to build a platform for cooperation, to attract small companies to help themselves digest resources. Like many Third-party game developers borrow the giant platform's user resources to gain revenue. The so-called big Platform out of the land, small companies to contribute, mutual benefit, each have income.

12306 can consider this model, through the opening of their own API interface, so that the private ticket software to become the official approval of the purchase of ticket plug-ins. Of course, the company needs to set standards in advance to control and restrain companies from swiping votes--when a firm is touting a user's ticket, it needs to pay 12306 per standard to compensate for the server resources it occupies.

Under such a platform, 12306 and private companies no longer confrontation relations, and became a party B's collaborators. Even if there is a struggle between the folk ticket software, it will become a benign competition under the official standard.