12306: Public service is right or wrong?

Have to say, the appearance of 12306 undoubtedly changed the way people buy tickets, the train station waiting all night by the computer screen before the brush screen replaced. Once the key words "Wait" also became now in full swing "Rob". Seemingly ugly interface site, it is unconsciously, the necessary link to the electrical business in a simple and easy-to-use way one by one present in front of the user.

Product: Name, stock, price. No redundant introduction, simple and rough;

Purchase: Use the information already bound, is a word-"rob";

Payment and Refund: Pay Needless to say, refunds are faster than other electric dealers can reach;

Take goods: 12306 is the model in the field of O2O, as long as in the network booking, in any ticket machine, ticket points can be quickly pick up tickets.

12306 relying on monopolistic conditions, the electrical business process is deeply implanted in the hearts of ordinary people. Simple and rough purchase process, do not have to "pro" and customer service "kiss" to go, do not have to comment on feedback, the rapid delivery of refunds, and even become some people do not consciously evaluate other electrical business standards. You have to be a wonderful flower.

12306 enlarge Recruit, pre-sale period advance 60 days what is intended?

November 28, 2014 12306 issued "on the fire ticket pre-sale period extended to 60 days notice." The news was a matter of discussion. Pre-sale period 60 days what is intended?

White collar workers, migrant workers and students can not be two months ago accurately determine their own travel date, 60 days ahead of the ticket, they are naturally to go home for the new year to "stockpile ticket" as a response. The huge influx of money into the railway sector is not a stark deposit of money? And then play 15 days in advance refund free refund fee for their own wash white, in the end is "to facilitate the traveller's journey" or for 60 days ahead of the purpose of the ticket to establish a noble arch? Can not 15 days in advance refund of the ordinary people certainly not a few, a large number of return to sign the income will be heavy into the railway sector. A small ticket, for ordinary people, is to go home and family reunion, but for the railway department, whether the formation of a game has already been good chess? I guess you already have a few in mind.

Does the electrical business model apply to public services?

The nature of railways is a public utility, not a profit-making tool. As for 12306来, the introduction of the method of online purchase of train tickets is not a welfare provided by the railway Department, but should be perfected as a service content from the angle of electronic commerce. If only as a tool for the railway sector to profit in the period of tight supply and demand, 12306 of these electronic operators, under the banner of public service, can draw a full stop. The state has never weakened the importance of e-commerce, and constantly from the laws and regulations and other aspects to improve. Since 12306 already exist and as the first person of public service, we should strengthen the sense of responsibility for our own supervision and establish a sense of service of E-commerce website.

Through 12306, we see the change of the electric quotient mode to the public service, then whether the electric quotient mode should be applied in the public service, leave you to ponder.