12306 website is the only professional website of China Railway train ticket sales directly

Recently, a bulletin from the Railway Ministry's Transport Bureau made it clear that the 12306 website is the only professional website for direct sales of Chinese railway train tickets, stressing that there is no authorization or commissioning of any other website to carry out train ticket sale and purchasing business.

According to the "China Business Newspaper (blog, micro-BO)" reporter from a number of train ticket consignment point to understand, the Ministry of Railways in recent times repeatedly called for the sale of the point of the official emphasis on the prohibition of cooperation with the website sales train tickets. Some of the train ticket outlets were also punished or even shut down by the railway department. In Beijing alone, more than 20 outlets have been shut down.

"The Ministry of Railways did not allow the sale of sites to cooperate with the site, but the overhaul of this inventory has never been more forceful. "May 2, Beijing Changchun, an official of the sale point to the reporter said. The railway Ministry's frequent sniper action has once again provoked the industry to question Tiero's own obstinately.

12306 since the online last June 1, to this year's Spring Festival because of the network paralysis suffered by the people blamed, the network ticket to open up seems imperative. However, this announcement let many electric business website unexpectedly, Ctrip and other tourist electric website just determined business growth point train ticket purchasing value-added services facing miscarriage or even premature death.

Electric Dealer Website

"In the train ticket purchasing business, the electric business website went to the crossroads." "Ctrip Travel net North China PR Manager Jong told our correspondent," the specific situation is now inconvenient to elaborate, is currently in consultation with the Ministry of Railways. ”

Before Ctrip to "system adjustment" as a sudden suspension of high-speed railway ticket purchasing business. April 7, Electric business leader Jingdong Mall also announced the suspension of its train ticket purchasing business.

Lead Ctrip Travel Network, such as Stop train ticket purchasing business is the Ministry of Railways Transport Bureau of a notice. April 4, the Ministry of Railways Transport Bureau Bulletin said: 12306 site is the direct sales of Chinese railway train tickets, the only professional website, stressed that no authorization or commissioned any other website to carry out train ticket sale and purchase business. "is designed to ensure passenger identity information and financial security. ”

Subsequently, a rectification of the train ticket consignment point and the electricity business Network cooperation with the action. April 6, the Ministry of Railways requested that the various outlets should not set up their own online ticketing business, not in a variety of ways to cooperate with other sites or joint ventures, ticket sales must be checked by the original or photocopy of the identity card, not through the number of the report and other means.

The road of the electricity merchant website is blocked dead. Once and the Web site to cooperate a train ticket consignment Point said, their purchasing mode is, users to the site to provide identity card number, purchasing site will be the first time to buy the identity card number of qualified to have a ticket to the cooperation of the consignment point, the sale of the number of tickets, and Courier sent to the purchaser To this end, passengers in addition to pay the actual train ticket price and 5 yuan tickets sales service fee, but also in accordance with the ticket delivery time range to pay 25~30 Yuan logistics courier costs. "Logistics service charge is not the key, through the purchase of train tickets this way can bring huge consumer groups and traffic, pull hotel reservations, self-help tours, special services and other high-value business." "said Dai, dean of China Tourism Research Institute.

For the train ticket consignment point, the cooperation with the website has undoubtedly increased a sales channel. "Before the sale of the point to receive a return of only 5 yuan in a fee, the website purchasing can obtain part of the logistics costs." "Many train ticket sale point to the website purchasing express support."

12306 Exclusive Network Sale plot

In fact, the opening of the train ticket sales port has a long history, of which the Spring Festival is the most vocal. The 12306 website was officially launched last June 1, but this year's spring festival is bursting with criticism.

The accusation comes on the one hand from the 12306 website itself technology, on the other hand is directed at the Ministry of Railways monopoly. The industry experts interviewed by this newspaper said that if the Ministry of Railways will be able to open the data interface of 12306 ticketing system in the future, the amount of data needed to be fully predictable and much smaller than that of the public, the agency site will be a diversion, obviously more than a commitment to all public access to be easily resolved

Data show that in this year's 40-day spring Festival, China will accumulate 3.158 billion people travel by various means of transport. 2012 years ago 7 days, the Ministry of Railways customer service official website 12306 net average number of clicks has exceeded 1 billion times. According to Alexa data, January 12, 2012, in 7 days to visit the www.12306.cn Web site users of the global Internet users of 0.902%,12306.cn's daily visits soared to 90 in the world, approaching the 80th Jingdong Mall, Quickly entered the ranks of the world's largest manufacturers of electricity.

According to the law, the value of the site from the user flow and user viscosity. According to a power business professional analysis, 12306 not in the National people to let go, not only from the long Tiero pride, the deep reason is that the Ministry of Railways to see the value of the site behind.

It can be corroborated that an official of the Ministry of Railways had previously stated publicly that 12306 sites were valued at 10 billion yuan. The Ministry of Railways, with its high debt, also needs income growth as it rushes to find new business growth mentality.

According to the latest disclosure of China's currency network from the National Interbank Lending Center, the Ministry of Railways's 2012 quarterly audit report on financial statements shows that the Ministry of Railways has lost 6.979 billion yuan in the first quarter of this year and its total liability is close to 2.5 trillion yuan.

The Ministry of Railways is considering the maximum commercial value of the 12306. According to statistics, the number of Chinese railway passengers is 10 times times that of civil aviation. "Let go of the train ticket port, how to obtain the value-added profit in cooperation with the electricity merchant website, is the Ministry of Railways's plot, the electricity merchant exclusive purchase interest is the Ministry of Railways do not want to see." "A person inside the ministry said.

Another argument, however, is that the Ministry of Railways will either operate 12306 alone and develop its own value-added services. It is understood that at present, China Mobile, Unicom (600050, shares), as well as Ctrip, to which network and so on and the Ministry of Railways to discuss the sale of fire tickets and value-added cooperation.