123,061 votes difficult to explore the road of Internet compulsory marketing

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12306 is a ticket difficult to find the code, the author on the morning of September 22, I would like to book a ticket from Nanjing to Chengdu, can be said to experience unbearable torture, from the rest of the ticket to register, and finally to purchase, the entire program used more than half an hour, but fortunately the ticket or bought, I am also a few sites webmaster, Can say originally 5 minutes time can complete the thing to use more than half hour, if is in my own website appears this kind of situation, the user still can have?

And 12306 of the users are quite a lot, why? In fact, it is because 12306 is the Ministry of Railways website, is a monopolistic position, if you do not book on this website, go to the railway station to buy tickets, the delay will be more, Half-way will consume funds, so we can see that the road of compulsory marketing is successful, Can also be said to be a high-level hunger marketing road, then as the Internet's common web site, we can do this compulsory marketing road?

We look at the large user base qq,qq from the development to now has passed for many years, and the use of QQ is also a domestic big communication tools, then QQ is mandatory marketing it? I want to tell you that the QQ model is a typical mandatory marketing model, with hundreds of millions of of the user base, and mobile phone is a truth, Everyone's on the phone. That is unrealistic, if your website customers request through QQ communication and contact, and you do not have QQ, this will lose customers, we can see that: with a relatively large user groups can open their own compulsory marketing road, QQ is a typical example, And we are using the search engine-Baidu, is also a part of mandatory marketing, if the webmaster you do not accept Baidu, so more users will not choose you.

Let's take a look at the Webmaster more practical tool-webmaster tools. As a webmaster tool for its features, I am a webmaster, I have every day through Webmaster tools to analyze the different circumstances of the site, you can say webmaster tools to help my website development, so why is webmaster Tools is also a similar compulsory marketing road? Because the utility of webmaster tools, Webmaster Friends If on September 22 can not open Webmaster tools this software, but on September 23 will still try to use this software, why? Because Webmaster tools are highly practical, free, and some other SEO tools are not practical, or have the charge of sex, So webmaster Tools is a similar way of compulsory marketing.

From the above two different industries, we can see that different industries have different mandatory marketing, and this kind of marketing is based on a large user base, either based on the relevant provisions, or based on the characteristics, And as an ordinary website to obtain this kind of compulsory marketing road treatment can start from three aspects.

1, strengthen the internal characteristics of the site and service development, such as I now have a movie site, to their own movie site to get mandatory marketing, users want to enter the movie site to see the film, then must be from the film loading speed and film update speed, You can imagine: Other movie sites do not have movies I site have, other movie sites need to load 10 minutes of the movie I only need 5 minutes, the user will automatically enter my site, adhere to a long time, compulsory marketing is slowly mature.

2, starting from the user base, why Taobao in Beijing and east, Suning, etc. after the rise is still so many users, is because the user relationship Taobao to do a perfect, buyers and sellers in Taobao seems to be an equal relationship, which side of the wrong to punish which side, which is quite favorable for the development of the website, As some unbalanced things happen in reality, the two sides can form new development on the basis of reciprocal exchange.

3, strengthen the development of the website patent, if a website has a patent, then the development of this site is certainly unmatched, why Microsoft has developed so fast, because Microsoft is based on a patent on the basis of one day, 21st, also saw a news, Microsoft companies like the domestic enterprises to collect patent fees, Domestic enterprises are not allowed to use pirated word Office software, from which we can see if your site has a practical patent, then the site does not develop all difficult, want not to carry out compulsory marketing is difficult.

12306 of the mandatory marketing road in the author seems to be successful, because by contrast we found that it is more convenient to buy tickets in 12306, and for other Internet sites or businesses, this mandatory marketing road is certainly not enough, we can only in other areas of forced marketing, But after all: the marketing that can retain the user is the real marketing.

This article originates from http://www.haokan.cc/website edition, observes analysis 12306 very long, hoped this new marketing model can bring some new ideas to the website and the enterprise of different industry.