12315 Green channel to explain what is the real purchase service

Source: Internet
Author: User
Keywords Consumers
Tags channel consumer consumer rights consumers group group buying group buying site integrity

Author: Shirley

Save money and time-saving advantage so that group buying by more and more people's favor, in particular, in the past two years, after the rapid expansion of the initial period, the group buying industry seems to be a night between the "blossom, thousands of towers," at the same time, some of the group goods businesses violate the rights and interests of consumers have also occurred, which allows group buying industry integrity services are tested.

For the service industry, the user experience and after-sales service is essential, in saving money, save time, the group buying industry must let consumers do worry. A few days ago, handle nets in the country's top ten key cities opened "12135 Green channel" for the vast number of consumers to establish a more perfect pyramid customer service system, consumers can use the "green channel", direct communication with the Web site, handle network consumer Rights protection Department to quickly solve the consumption problems encountered in the network This model connects businesses and users effectively.

It is understood that the application to open "12315 green channel" needs to go through the industry and commerce and other competent departments of the multi-level approval, audit mechanism is very strict, handle network is the first open "12315 Green channel" group Purchase enterprises, but also domestic listed "12315 Green Channel" the largest enterprises. At present, the handle network will also be in the other seven major cities successively opened "12135 Green channel." This advanced mode, immediately got the peer learning and emulation, has included glutinous rice network, litters group, including a number of group buying website quickly follow up.

It is the connotation of service industry to establish contact with consumers actively and to keep the interaction and understand each other's demand in consumer activities. and handle net opened 12315 Green channel, find out a line of industrial development and China's national conditions of the supervision and management mechanism. Handle Nets vice President New Lihau has publicly said, opened the green channel, the handle network is trying to establish a multi-city networked consumer handle mode, using pyramid-type service system, call center can be the first time to receive calls from consumers to consult. The establishment of this linkage platform, for consumers to solve the problem of human rights, high cost, time-consuming long problems.

According to the latest survey published by the Chinese Consumer Association, consumers still have great confidence in group buying sites, 61.4% of consumers believe that the integrity of the management of the development of group buying is essential, the future only the integrity of the site will stand out, where the site service is an important factor. Linya, secretary General of Beijing Electronic Commerce Association, said this year many group buying site has been out of the kind of impetuous state last year, gradually put the business focus on expanding sales scale and improve consumer services above, they have learned that the most important thing is to buy the site is the first to keep the consumer, in the service and sales model to do more extension and innovation, Provide consumers with more experience.

The fierce market environment, group buying industry is also a pioneering period, in the focus on how to make it bigger and stronger, group buying site to focus on consumers, and actively establish contact with consumers, with good faith to provide the best service, this will be a new corner for group buying industry.

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