1288 group buying network recently fell into a refund crisis

Absrtact: Statistics show that from March to May two months time, the Chinese market appeared on hundreds of group buying sites. Because the threshold is low, group buying sites are easy to replicate, industry concerns, in the domestic group purchase site disorderly proliferation of the situation, resulting in fierce competition, or face

Statistics show that from March to May two months time, the Chinese market appeared on hundreds of group buying sites. Because the threshold is low, group buying sites are easy to replicate, the industry concerns, in the domestic group purchase site disorderly proliferation of the situation, resulting in fierce competition, or face group buying site startup Tide after the collapse of the tide.

1288 group buying network recently fell into a refund crisis, some consumers said that they were attracted by the huge discounts offered by the website, bought Adidas shoes and other goods, but never received the goods, consumers have asked for refunds, but the money was returned to the site after the registration of the account is not able to mention.

According to incomplete statistics, from March to May two months time, the Chinese market appeared on hundreds of group buying sites. But because the threshold is low, the group buys the website to be duplicated easily, the service quality is difficult to guarantee, causes the Internet to appear to use "buys" to deceive the consumer case. Industry concerns, the domestic market group buying site is still in the early stages of development, many group purchase site one months difficult to have a group purchase, or face the tide of the collapse after the venture.

From November 2008 to last month, Groupon, a 1.35 billion dollar valuation myth, took only 1.5 of the time. Imitation of the Chinese Internet entrepreneurial Army seems to have found a new "gold mine."

According to the reporter understand, even focus on SNS community website of the Thousand Oak Interactive Group has also announced that its group purchase website "glutinous Rice Net" officially on the line, at the same time, VCs also began to pay attention to the Chinese group buying network this emerging things, including 24 coupons, handles and other domestic group buying sites have announced a huge investment venture.

Data show that from March to May this year, two months time, the domestic group buying site appeared hundreds, currently, the Chinese market has more than 1000 group buying sites. But because the input cost is not high, most of the group purchase sites are low-level duplication of construction, the development of the mission to buy the site faces three difficulties.

Development faces three difficulties

Difficult one: the website is mixed

As long as the cost of several people and several computers, the entry threshold is very low, and the reporter learned that there are some technical personnel to sell the site to do the backstage module, the price is about thousands of yuan.

According to media reports, former Google Greater China President Kai-Fu Lee said the site is not optimistic about the group, its innovation factory in Groupon after the launch of its six months of research, and finally gave up the project in the domestic development. According to our correspondent understand, because the funds need not much, and the technical threshold is not high, many students have just graduated from college to choose the net to start a business, resulting in a mixed site.

Domestic group Buy network million cool president Wang Shundong to accept this reporter interview, said the threshold of low so that group buy network at present, this is not a bad thing, the key is the market to really do it.

Problem two: The service can't keep up with

At present, the domestic group buying site has just arisen, and many sites due to the start of funds and manpower is not enough, a lot of group buying site to buy the services and buy after the customer's services can not keep up, so many consumers after group buying complaints constantly. Guangzhou white-collar Lin Yuhong to reporters that their own last month in a group purchase site to buy a TV, but a few days after the boot only sound no image problem, "Although the machine problems are not the reason for the site, but in their own negotiations with the business process, the group purchase site is a ' Shang ', has not solved the problem for himself. Miss Lin complained.

According to the reporter understand, some small websites even play "buy" the guise of cheating consumers, such as originally only a few people ordered goods, in some group buying site has been marked group purchase number has reached hundreds of people.

Problem three: Most of the profit is difficult

Million Cool network president Wang Shundong said, although the start-up funds low, but to maintain a website a year at least tens of thousands of yuan cost, and how to profit became the major group buy network of Heart. It is reported that the United States Groupon website can develop rapidly, because the site is only a day to organize group buying a commodity. And many of the domestic web site every day to launch a large number of goods, the result of a group purchase has not been successful. Statistics show that from May 24 to June 9, the domestic new 22 independent group buying sites, of which more than half, 13 can not organize daily group buys, and even a website opened a few days have been closed.

Industry: Market will face brutal shuffle

For the future of domestic group buying network, Wang Shundong said, like the United States have Google, China has Baidu. Groupon can be a success in the United States, China's consumer market is not worse than the United States, so believe that China's buy network market will also be similar to Groupon's well-known sites, the key to see who can stand out from many sites. Wang Shundong that the current Chinese group buying network market is still "the feudal chaos" stage. For the current domestic group purchase site facing the problem, Wang Shundong that the group purchase site to be bigger and stronger, they must first find a good target consumer groups, do not want to all the goods and all levels of the consumer market sweep.

"Domestic group buying website in crazy entrepreneurial tide, because of fierce market competition and the strength of each site is not the same, so will face the brutal shuffle." "Wang Shundong said. (Text/journalist segment Chen Group)