13 Mobile phone business Shanghai MIDI 3G Terminal status TD promotion or Slow down

Every reporter Xu Jieyun from Shanghai "Daily economic News" learned that this Monday in Shanghai, 13 mobile phone manufacturer representatives and Suning electric appliances conducted a 3G mobile phone terminal situation and trend of the closed-door meeting. According to sources said, after the previous wave of concentrated force, due to resource release and equipment replacement and other reasons, the Shanghai mobile third quarter TD promotion pace may slow.　　However, Shanghai Mobile was not confirmed yesterday. Subsidies or weakened the Monday closed-door meeting, handset manufacturer representatives that the current operator network construction and promotion work still have deficiencies.　　China Mobile TD Network quality is still a TD terminal to promote the short board, and the Chinese unicom, Telecom also need to give manufacturers greater confidence support.　　"The original import period has passed, but the effect is far from optimistic than the plan," said a terminal representative who strongly invested in TD support. A source said that Shanghai mobile between 6 ~ July for the focus of 3G terminals, the provision of substantial subsidies may not continue the move.　　"We have previously intended to advertise on the radio to send high-end TD mobile phone business, but immediately by the Shanghai mobile Stop," the relevant manufacturers said at the meeting, the business is moved by internal operations, do not want to make too high profile. "At the same time, Shanghai Mobile will be part of the replacement of equipment, some Datang provided equipment will be replaced by another domestic manufacturers of products, this will have a certain impact."　　The source said, according to its last week's mobile communication with the Shanghai information showed that the second half of the Shanghai mobile work focus or will still be placed on 2G products. Analyst: Value 2G in the sense of a foreign brand mobile phone business representative also said that the current Shanghai mobile TD promotion in the adjustment period after the climax, "part of the original June start of the promotion plan has now been postponed to 4 quarters." "The Shanghai Mobile is still in the grip of 2G business," said a telecoms analyst at National Gold Securities, the daily economic news. First of all, the relative macro-economic trend, the telecommunications industry will have 3-6 months of reaction lag, with the economic trend bottoming recovery, the second half of the telecom industry will usher in a more obvious rebound growth, with the active business activities, growth will still be mainly focused on voice services, SMS and other traditional services.　　Mobile prior to the accumulation of the advantages of high-end user resources, in the 2G to 3G transition process, to take a "defensive posture" in the industry recovery period is the best choice for profit. "Frankly, we also have concerns that the network coverage if the poor will have a great impact on our later investment," said a South Korean mobile phone brand responsible person.　　And another Korean mobile phone brand owner said that, at present, the preparatory TD terminal this year will be "not too rich", the current plan to launch next year, but only more than 10 of products. Subsidies, channels into operator problems in the network construction and signal quality improvement, the operator to give the support of the terminal business is also an important source of confidence. Lenovo Mobile Eastern general manager Chen Rui said that the current data cards, netbooks are diluted operator's fundingSource, compared to the netbook received each of the thousands of tariff subsidy, mobile phone manufacturers are still not enough. This is also the issue that telecom operators are facing together. Dopod Shanghai general Manager Gio also said that, despite the mobile 47 million yuan TD special subsidy funds, but dopod related product line input "will be at least twice times that number." "In addition, the operators business hall channels and social channels of choice, is also the focus of many mobile phone operators." Sharp mobile phone representatives revealed that Sharp WCDMA terminal social open channel shipping share is expected to be 70%.　　Interestingly, for this reason sharp China business is communicating with sharp Japan headquarters, whether in the social channel products, retain the "SHARP" logo to replace Unicom's "Wo" to differentiate. This view has also been recognized by most manufacturers, the current Chinese market is still the mainstream of social channels, but also more in line with consumer buying habits. In fact, telecom operators also attach importance to the distribution of their customized products in the social channels.　　To move as an example, the reporter learned that its deep customization strategy by the terminal manufacturers and national contractors to jointly submit customized, sales and promotion programs, and ultimately by mobile, terminal manufacturers, national contractors Tripartite consultation custom size, sales price and time-to-market.　　3G Mobile phone shipments are staggering, although the promotion is still a long journey, but the rise of China's 3G communications market to the financial crisis of the handset manufacturers a trace of the precious warmth. The world's second-quarter mobile phone shipments were 269.6 million this year, down about 10.8% from a year earlier, according to the latest figures released by IDC, a market-research firm.　　But the market has shown signs of warming compared with the 17.2% per cent recession in the first quarter.　　Specific to the Shanghai market, the survey agency GfK the latest data show that July GSM mobile phone growth 13%,CDMA year-on-year increase of 650%,2G mobile phone overall shipments year-on-year increase of 23%, two quarter-on-quarter decline 4%, compared to the first quarter of the quarter-on-quarter decline of 14% also significantly improved. In addition to the 2G mobile phone recovery, the number of 3G mobile phone sales accounted for a significant increase in the industry is deeply excited.　　According to GfK data show that the Shanghai market in the first quarter of 3G shipments accounted for only 0.17%, two quarter to 0.91%, and with operators, handset manufacturers and end-retailer Joint Force, July 3G terminal shipments accounted for a jump to 4.52%. "At present, the number of 3G terminals available is far from rich enough, and in this context, this speed is surprisingly alarming."　　Lingguosheng, deputy president of Suning Appliances, told reporters that this illustrated the huge potential of 3G terminal retailing and higher consumer expectations.　　The reporter learned that the current Suning appliance sales of 3G mobile phone altogether only 13, and the near future will have from 10 brands of 20 3G mobile phones will be listed in succession. In addition, domestic and new brands for the 3G Market awareness and marketing strategy is also showing a variety of planning. Sharp entered China last June, "It was directed at China's 3G market." Gionee three public in Hangzhou, Beijing and Shenzhen since last AugustDivision corresponding to the force of TD, EVDO and WCDMA+GSM dual-mode products.　　Tianyu also hope that with the help of TD's big investment to drive 2G business. And the new China's domestic brands such as Oppo, step by step high will still lock 2G market, in order to survive, development space. "We do what we can," said the official.