13 Network Marketing Strategy Application Web 2.0 times

Like many important ideas, Web 2.0 does not have a clear boundary but a gravitational core. Consider Web 2.0 as a set of principles and practices to make Web sites that are close to the core or far or near a system similar to those in the solar system, which embodies more or less the principles of Web 2.0.

For example, at the first Web 2.0 meeting in October 2004, John Batley (John Battelle) and I outlined a set of preliminary principles in our respective introductory remarks.

The first of these principles is the Internet as a platform. This was also the battle slogan of Web 1.0 's beloved Netscape, and Netscape fell in the battle with Microsoft. In addition, two of our earlier Web 1.0 models, DoubleClick and Akamai, are pioneers of the web as a platform. People tend not to think of it as a Web service, but in fact, ad services are the first widely used Web service and the first widely used hybrid (mashup), if you use another recently popular word. Each banner ad (banner AD) is used to seamlessly collaborate before two sites to deliver an integrated page to readers located on another computer.

Akamai also sees the web as a platform and, at a deeper level, builds a transparent cache and content distribution network to reduce the bandwidth congestion. Nonetheless, these pioneers provide a useful contrast, because later people encounter the same problems, they can further extend the solutions of the pioneers, thereby understanding the nature of the new platform more deeply. DoubleClick and Akamai are the pioneers of Web 2.0, and we can see that more applications can be implemented by introducing more Web 2.0 design patterns.

In the Internet web1.0 era, commonly used network marketing: Search engine marketing, e-mail marketing, instant Messaging marketing, BBS marketing, viral marketing; But as the internet developed into the web2.0 era, network application services are increasing, network marketing methods are becoming richer, including: blog marketing, Podcast Marketing, RSS marketing, SN marketing, creative advertising marketing, Word-of-mouth marketing, experiential marketing, fun marketing, knowledge marketing, integrated marketing, event marketing.

We need to understand a lot of network marketing strategies, and combine their own resources widely used in product promotion and brand building, and so at the most marketing strategy should be how to understand and effectively carry out:

1. Search Engine Marketing

Search engine marketing is divided into two kinds: SEO and PPC

SEO is search engine optimization, it is through the website structure (internal link structure, the website physical structure, the website logical structure), the High Quality website topic content, the rich and valuable correlation external link optimizes, causes the website to be more friendly to the user and the search engine, obtains in the search engine superiority rank for the website introduction traffic.

PPC, refers to the purchase of the search results page ads to achieve marketing purposes, the major search engines have launched their own advertising system, each other is only a different form. The advantage of search engine advertisement is relevance, because advertisement only appears in related search result or related topic webpage, therefore, search engine advertisement is more effective than traditional advertisement, customer conversion rate is higher.

2. e-Mail Marketing

e-mail Marketing is a subscription to the industry and product information through e-mail to the required users, so as to establish a trust and trust relationship between users. Most companies and websites have already taken advantage of e-mail marketing. After all, mail is already one of the Internet's basic application services.

3. Instant Messaging Marketing

As the name suggests, that is, the use of Internet instant chat tools to promote marketing methods. Brand building, abnormal marketing may be achieved not a small amount of traffic, can not only users do not recognize your brand name, or even your brand name has been pulled into the blacklist; therefore, effective marketing strategy requires us to consider providing users with valuable information for their individual.