13-Year-old Big Data Company has been injected 100 million dollars by Goldman Sachs

Last year, we introduced a heavy ink applied predictive Technologies (APT), a 13-year-old company. APT has a large number of large retail customers who use APT's cloud services to assist in making almost every data-related marketing decision. In the Friday, Apt said it received an investment of 100 million dollars from Goldman Sachs Commercial Bank.

Here's a description of APT's business model in a April 2012 article on the rise of data-centric marketing services:

"APT's business model is to enable customers to determine the impact of any decision on the business by collecting large amounts of customer data-almost all related to sales transactions, demographics, geography, competition, and other information." These decisions ... It is possible to make a specific ad on the Internet or advertise it in print, either inside or outside the restaurant. ”

Apt users can ask questions at any time throughout the process. For example, they can analyze a number of similar decisions made by some divisions, predict the results, or analyze an election campaign to find out how and how to make a successful campaign, or why the campaign is unsuccessful. ”

According to APT's press release, Goldman Sachs ' investment is a large sum of money, but still only a small part of the company's equity. Another major shareholder of the company is ACCEL-KKR, a private-equity firm.

(Responsible editor: The good of the Legacy)