139 Community Revision: A rich man's crappy plagiarism game

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139.com revision, in fact, there was not much interest, but by the people around to say more, unavoidably went to see the next, the results as expected, did not give me any excitement. As before the line of plagiarism kaixin001, still show a lame look, but rich, can afford to toss.

I've always had a hard time with operators doing the Internet because I know it's tough to do something on the Internet, especially in the community. The reasons for not being very cold are not repeated before, the new thinking with 139.com as an example, there are the following two kinds of possible problems in the actual operation:

1, too rich to know only "big"

Because the money, not from a point, a line to do, up is what big pattern, big goal, big frame, big team, big promotion ...

Instead of starving like many internet entrepreneurs, they burned themselves to death.

Successful internet companies are often from point to line to face a natural development of the process (see "Internet Enterprise 31" strategy), because of money, so natural enthusiasm, as the crops to fertilize too much burned dead.

2. Resource perspective rather than demand

Finished dot the internet to think of how much resources, and ignore the root of things, in the end to provide users what kind of value, to meet the needs of users, especially in a competitive environment.

So I got this message on 139.com. "I've been watching you, and you're paying attention to me. We make money together, thank you." and 2, 3 months before the sample to see the number of friends, found that there is no one friend of the lonely user's proportion of the big scary (I am now lazy to sample).

Because there are resources, so often the logic is that others can do well, I can certainly do well, or even better. If that is the case, the Internet will not develop, there will not be a subversive company, because the previous is always more resources.

Specific to 139.com this revision, still show that the mobile still did not find the feeling of doing the internet, only know plagiarism hot spots, and plagiarism is also very distorted, the product has too many places to see the people do not go on. Give a few simple examples:

1, known as mobile phone users home, toss for so long, in the end can use mobile phone to do something ah? Is it simply to let people in the so-called short color forward mobile phone message? Using short messages to play with lobbyists? The Dead cell phone client, I tried n times, never done.

2, got a lobbyist, the relationship level from two-way friends into one-way attention, 139.com or continue to want to do the community do not? The core of the community is the relationship, there are many conflicts between the different relationships (see "The establishment and introduction of the relationship"). 139.com after the revision, now the whole become a mess of a few not like (there is a kaixin001 appearance, and the appearance of Twitter, seemingly in particular prominent lobbyists), I really do not understand is ready to let users come in and what direction to go in the future. I wonder if 139 of people understand the similarities and differences between Facebook and Twitter.

3, back to the first page you need to click on the following 139.com icon, this level of relationship shows that 139.com will be a lobbyist in the future? and the others are just not willing to cut off?

4, in the above navigation put a dynamic zone, after the basic is not 139.com, you do not want to find the way home. Do not say that you are Shenzhou or global users, you see this is not clear so, is to give that place diversion volume there are other better way ah, why do you have to get the navigation that piece?

5, say you make a lobbyist, want me to chase star, you also want to let me know where the star is. To the "lobbyist" direction, and left a "you may know the people", this ...

6. ...

In fact, 139.com can do some very interesting and valuable innovation, change to go, more and more do not know what to do, do not want to abandon the original thing, and add some so-called hot, copy the very bad, I can only admire them too rich.

Related reading:

China Mobile 139.com today Guangdong online

139.com online China Mobile to build a new social network

Mobile Internet new strategy 139 community to create more real SNS

Skillfully use 139 of the mailbox free monitoring of their own site every move

139 Community revision can bring new opportunities