14 hours 10 billion yuan: online shopping "carnival" huge amount of turnover record

Xinhua Hangzhou, November 11 (reporter Zhang Yi) 0 points after the first minute, 10 million users "into the" Day cat, Taobao purchase platform; Within 14 hours, the turnover broke through 10 billion yuan 11th "Singles Day" 0 points to open the net to buy Carnival, again refresh China's electric industry record.

It's not just hordes of consumers who are busy all night. In the early hours of 11th, Wuliying and colleagues working in a joint-stock bank stayed in office to work overtime to ensure a stable online trading system when snapping up discounted goods. After 0 o'clock the first minute, the first hour, whenever a wave of the arrival of a deal, communication to solve problems even to run.

"It can be said to be a little hectic. "The scale of such transactions is much larger than the daily volume, and the ability to withstand the system is a huge test," Wuliying said.

The reality is indeed so. As soon as the blood was spelled out, some banks ' payment channels were "squeezed" by hordes of consumers. Although Alipay has been setting up a dedicated project team since early August, to communicate with major banks in advance and to carry out system expansion, stress testing, but the early morning of 11th, China Construction Bank (601939, shares bar) of the network banking system or because of the pressure is too big downtime, the bank (601988, shares), Societe Generale ( 601166, shares bar) and many other banks because of the use of too many people, there are different degrees of system busy.

There are also busy sellers and several 100,000-meter couriers. In a "Amoy brand" women's warehouse in Hangzhou, busy greeting shop customers customer service told reporters that the first wave of parcels in the 4 o'clock in the morning will be packaged to send away.

Li Bin, Executive vice president of Suning and Tesco, revealed through Weibo in order to deal with the "double 11" promotion, Suning easy to buy in advance in the "North Canton" and other cities recruit thousands of "part-time courier", promotional period estimated more than 50% courier can reach a monthly salary million, but in the face of the blowout orders, "Behind the high salary is ordinary people can not imagine the

Ruzenwang, the electric industry observer, believes that the "Singles Day" online shopping spree is becoming a climate in China, similar to the "online shopping Monday" promotions after Halloween in the United States. Not only is the cat, including Jingdong Mall, Suning easy to buy, Dangdang, and so on most of China's well-known electric business enterprises in this period to launch promotions, the formation of "online shopping tide."

As of 11th 14 o'clock, "Singles Day" electric sales promotion, the reporter learned from Alibaba, only days of cat and Taobao platform turnover exceeded 10 billion yuan, more than 2011 U.S. online sales market for the highest daily sales.

Industry insiders and experts believe that, although some of the demand for online shopping from the offline retail industry transfer, but in the current economic situation, the huge amount of sales of online shopping sales still release the strong domestic demand signal.

China Internet Network Information Center released the latest "30th China Internet Development Status Statistics report" shows that as of June 2012, the number of Chinese Internet users reached 538 million, internet penetration rate of 39.9%.

"China's internet penetration is still low compared with about 70% of the internet penetration in the West, which means that online shopping still has the potential to dig." "said Jing Lingbo, a researcher at the Chinese Academy of Social Sciences.

According to the latest data released 10th by China General Administration of customs, October foreign trade exports continued to rebound in September, but China's commerce Minister Chen Deming still only "weak turnaround" to describe the current foreign trade situation.

Jing Lingbo and other researchers believe that foreign trade is not up, the investment is also affected by the policy and macro-economic environment, driving the Chinese economy "troika", expanding domestic demand, stimulating consumption is particularly worth paying attention to, online shopping promotions led to the huge volume of turnover from a side that China has strong domestic demand potential.

Observers believe that the 18 report of the Communist Party of China said that by 2020 the urban and rural residents per capita income than the new goal of doubling in 2010, has been widely concerned about the need to tap the potential of domestic demand to increase income and improve purchasing power, but also need to solve the problem of supply and demand.

"The huge amount of consumer power that the network buys the platform to dig out, part only from the traditional retail channel to transfer of stock." But it is through this channel of electricity that the Internet has facilitated the matching of demand and supply. "said Hao, an associate professor at the Chinese Academy of Social Sciences.

But the problem is the same. Micro-Blog, forum complaints and hold frequent. In a short period of time trading volume is too large, so that a number of banks to pay the channel congestion, a single but unable to pay.

In addition, although the courier business and the electrical business has done a lot of preparation, but last year, "Singles Day" produced more than 20 million per cent of the delivery volume on the basis of a doubling of sales, whether the express will again "burst warehouse", some consumers still expressed concern.

Industry insiders said that further stimulating domestic demand, the need for online payment, courier logistics and network infrastructure to strengthen the ability to deal with, to ensure user experience, and through supervision and self-discipline, improve the credibility of the electrical quotient.