14 million easy to buy and expedite free WiFi layout

Plan to use 2 billion yuan in the North Canton and other big cities layout free Wi-Fi, Dr. Peng (600804,sh), and recently new action. October 25, Dr. Peng issued a notice, to 14 million yuan acquisition of Beijing Yi and News Technology Co., Ltd. (hereinafter referred to as easy and news) 100% Equity, aimed at "speed up the company's mobile internet business progress, the formation of professional talent team." "With 14 million yuan to acquire a registered capital of 3.55 million yuan companies, our main focus is its innovative profit model and the company team." Dr. Peng Dong-Ninchong told the Daily economic news reporter. Innovative profit model According to Dr. Peng, the innovation of the easy and the news is the establishment of the wireless sensing network of business model innovation. "Just like mobile phone navigation through the mobile phone signal base station for the same, easy and news of this wireless sensor network can use Wi-Fi electromagnetic waves to locate mobile phones." Wu Shaoyan, executive vice president of Peng's group, said to the daily economic news reporter. According to Wu Shaoyan introduced, through Wi-Fi wireless sensor network can perceive which terminal equipment into which areas, and through the background of large data analysis, businessmen can learn the device users of the purchase quantity, purchase bias, so as to help businesses guide customers business behavior, for precision marketing to facilitate. "Retail retailers now offer free Wi-Fi to customers, but this is just an add-on service that does not have the analysis of large data behind it and has no more business value than the ability to retain more customers." This model of easy and news is still worth affirming. "Five-quarter consulting partner Hongbo The Daily Economic news," the reporter said. However, Hongbo thinks it remains to be seen whether it can earn a profit by charging the merchant. "The key is to see the size of the user, if only dozens of people in the hundreds of people online, the marketing effect may be reduced." Also depends on the customer's acceptance of advertising push. "Hongbo said. According to the bulletin, the current Yi and news has been with Yintai department stores, incredibly the home, open business, Bao Sheng Dodger and other chain agencies signed the overall strategic cooperation agreement, and has been in the country nearly 50 Yintai department stores, Yintai Center deployment completed, began to provide user access experience. Wi-Fi layout in the fast lane relative to the easy and the business model, Dr. Peng is more interested in the easy and news team, "easy and news of the registered capital is 3.55 million, we use 14 million acquisition, from the industry point of view is too high, we value more is easy and the team." "Ninchong said. According to the company Bulletin, easy and news core members with more than 18 years of Internet technology research and development, marketing and network operations and other experience. "The acquisition is a matter of scale, and we can help companies get into the Wi-Fi layout with less investment." "Wu Shaoyan to the daily economic news," the reporter said. Cooperation with the retailer is just one of the steps for Dr. Peng to fully layout free Wi-Fi. According to company planning, to 2 billion yuan investment, within a few years to achieve free Wi-Fi full coverage of large and medium-sized cities in China is Dr. Peng's blueprint in the field of mobile Internet. As a matter of factMany foreign enterprises to test water free Wi-Fi are broken. Public reports show that the Cometa2004, which began operating WLAN operations in San Francisco in 2002, collapsed due to a cash flow, and that Wayport and T-mobileusa, the country's two largest Wi-Fi providers, are not yet profitable. But Wu Shaoyan that the failure of the Wi-Fi layout a few years ago does not explain the bleak outlook for the industry. "I admit that a lot of enterprises have failed, 3 years ago when the iphone, ipad and other mobile screens are not popular, few people use Wi-Fi habits, but now Wi-Fi has been integrated into the daily life, I think this is a good time for us." ”