15 basic qualities of social network promotion

Seeing the director Boyle (who directed "Slumdog Millionaire", "Psychedelic Train", "28 days" and other films) to write 15 testimonials, I modified some words as a social networking work experience. For social networking promotion, in fact, like shooting a series of long series, perhaps it will never end, the middle may change the director, actor, or even the producer, but the plot has to continue, first of all to your play interesting enough, you may now start to review these basic qualities you have not.

1, must be good at communication, mining the needs of the audience.

In any trade involving communication, there is a need to interact with people. The so-called association is not to become a social butterfly, you have to long and witty to know that the circle of those who are your service category customer growth rate, which may be content creators, get to know them as soon as possible, and do not put each other's relationship is only based on money transactions. Similarly, to keep your lead, you have to push those who are good, not to attend the forum salon, many contacts between people have been done by social networks, open your mind, engaged in this industry you are no longer a lonely artist.

2. Work with interesting people.

Fun is the reason others pay attention to you, business account of the sale of the Meng or humor, is to call the audience to find you interesting. Also, when choosing a job, try to get to know your co-workers, a lifeless environment or a process-only job that is unlikely to produce interesting work. The industry needs more effective, fast-moving, web-savvy brainstorming than ever before in the communications industry, where you can always talk about where you work.

3, believe in intuition, sometimes do not hesitate.

The forte is one of the two words I dislike most in this industry. Also every time spread over, write summary talk about learning, I also feel a bit of nonsense. The same idea used in different brands of the same category, used at different points of time, created in different tones, and the results were quite disparate, and the recovery was known only for your work program, not the creation itself. Intuition a post can reach how much spread, at night two points to see other information when a new approach, do not hesitate to wake up the first thing is to dry up. Of course, this is basically ineffective for those who need to review the content a week in advance, or a six-month advance in a campaign.

4, the industry exists in the present and great changes.

Creativity in this industry is highly variable and uncertain. You identified a content, but when you're ready, the attention has shifted, your series of ideas is so wonderful, but the fans are not able to spread effectively, suddenly one day an opinion leader forwards a moment of bursting, the same peripheral content you need someone to help out, but that day he was banned. Every day will be staged a variety of unexpected things, at any time to keep your creative changes, only change is always the same, do psychological preparation, panic can only increase worry and solve the problem.

5, once a promotion of fire, don't be proud also don't look too much.

Everyone will be famous for 15 minutes, long time ago, the account of your service will break out at some point. Our team members, there are a few fans but 3,000 of people have created a personal account content forwarded over 20,000 of the content, last year I wrote an article by a variety of reprinted in a row of three days, tens of thousands of times, we serve 90% of the customer account has appeared without large natural forward tens of thousands of content. Do you think it would be a fire if you had a few times like that? It is not true, if the product or brand itself is not good enough, these fires are just clouds thousand empty leisurely. So, the past glory happy for a few days, blow the wind to forget, do not carry baggage.

6. Don't imprison yourself in a creative style.

I'm often asked if this client is what you're doing, and some people say it's like Durex's style, I'm scared, it's not what I expected. Although I like the range or the far mountain, most of the work has a distinct style brand, but it is certainly dangerous for the social networking industry. Some people only write long copy and don't generalize things in dozens of words, each enterprise account can have its own style, but not the style of the creative team, in fact, cola style is to share and happiness, Durex is smart and playful and good interpretation of sex, at the same time is two different teams again service, fortunately such misreading is not a lot.

7, in the professional, to dare to use your rights.

If we honestly answer the question of why we have done something, I think we should be thankful for the client's empowerment rather than our genius. In this industry, the creative person does not have the relatively big free decision-making power to guarantee that the inspiration and the instantaneous eruption creation can be put into practice, then please do not expect any miracle to happen.

8, appropriate conceit, occasionally proud.

Self-confidence is sometimes the best weapon to motivate yourself. But blind self-confidence is not desirable, if an idea by countless people to trial, and finally everyone approved, you can be sure that this is not necessarily an explosive creative. At the appropriate time must be full of trust in their work, in the scope of the line agreed to fully necessary to believe that the horse by reins, may receive unexpected results. Although being introverted and modest is the virtue of the Chinese nation, but when you see people who speak better than they do, you have to be proud to whip them back, and if you can't be proud of what you're doing, how can you motivate yourself to make the next best idea?

9, can ask questions in advance, do not do too much before the test.

The traditional idea of creative prediction is a way to avoid the idea of bias, and for social networks, we should be more responsive to predicting audiences, and then figure out how to respond to situations, rather than just asking for ideas. Please refer to the practice in article eighth.

10, a set of their own cognitive philosophy.

The Daily Study observation summary is important, quickly is one of the magic weapon of this profession, in the small expense invests, may wish to try those foreign already successful means. The premise is that you want to have a set of comparison molding concept, so far no one has really summed up a set of not only suitable for small and medium-sized enterprises and apply to the world's top 500 implementation techniques, those on the market on various operating manuals my advice is to buy the hurriedly burn, did not buy do not buy. The so-called cognitive concept is their own observation of the audience, the human heart is the benchmark, you find the audience of the G-spot, good creative expression can hit them. To stand out in this industry, you have to find your own set of ideas that can be effective.

11, as far as possible implementation of the details, but even if the perfect will be not enforceable, good plan.

Industry uncertainty can lead to a series of headaches. Even if you have a plan that looks perfect, it's possible that the idea is quite different from your imagination. Dissemination of the strategy may be a few pages have been able to tell the very clear, but the implementation of the plan to be as meticulous as possible, your copy is reasonable, your picture can be adjusted again, your communication roadmap is inter-related. Even if the perfect will encounter a lot of you can not use the human resources to solve the problem, this time to start the plan. It is the old saying that the living can not be suffocated by urine.

12, can not rely entirely on inspiration, but never let go of inspiration.

We always expect inspiration to come when it comes to the poop, but in fact we find that it is possible to get inspiration when we think deeply about the idea that we have repeatedly overturned on white paper. The teachings of the older generation of creative masters are not outdated, most of the inspiration from life, thinking about creativity, please stay away from the computer. The most basic amendment is to remove the way to read and speak, but to call your own text to be interpreted by the picture. Inspiration and playing in Texas very much the same, luck to think as much as possible, think out of things are the same time as the stool stop to wait for the soul to follow. Impression notes and a white Notepad are the best jobs.

13, do not be willing to spend money, even if it only survive a day, to do the ultimate.

Boyle the movie as a "push stroller," like a man pushing a stroller on the edge of a cliff, thrilling and challenging. This industry is also so, trembling, knife lick blood This is my 8 words summary of the industry. Do not regret the future of our implementation, not to be willing to spend money, to find the best third party and your cooperation, only with you to cooperate with the high level of people you can drive your overall operating standards, money this thing born not to bring death not take, not stingy. Some people say that the idea of social networks come quickly, why should we waste so much money, a good idea can fly longer, so think you are relieved a lot.

14. Don't waste your time concentrating on unnecessary things.

First of all, don't waste time arguing with people who don't understand, they don't know what they're talking about. It's a good thing to show that your ideas are being paid attention to, and then as little as possible to participate in various forum salon meetings, I can say with certainty that very few people can have a sense of what's going on there, and then reduce the meeting, the time of the meeting Reduce the communication link, put time on the idea.

15, cultivate their own style, forging a strong heart. ’

Being strong inside is the best weapon against the world, and this exercise comes from your own unique insights into the industry and a good example of one after another. Today, we talk about Apple differently, talking about absolute vodka will still be surging, style is the most missing thing in this industry, at least I think that your unique style is also your creative label, to do the industry's innovators rather than followers, to do their own yesterday's rebel rather than copy. The world will be good, this industry will be good, everyone will ask questions but also learn to answer, my answer is: will, as long as each of us every day active and ugly combat.

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Caption: cugetliber.ro

The author of this article: @1968 Jin Peng Yuan