15 steps to increase the trust of the site quickly 100%

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Because of personal work, Taobao shop and company mall have contact, will be responsible for product sales related work, found that upgrading a website or shop trust is a very important thing. The so-called site of trust, refers to the user when visiting your site, the site of a trust and recognition, is a psychological effect.

As an E-commerce site, especially not well-known categories of sites, if you want to sell goods through the website, the first to provide the trust of the site. Because whether it is traditional shopping or online shopping, reputation has always been a point that all consumers value, or the most important. Almost all Taobao sellers, will endorse a proposition that the credibility of the better products to sell, especially in this rapid development of the Internet era, in the virtual world of trust especially important. It can be said that in the virtual world, buyers value the most or your reputation, the buyer First trust you, the second will buy your goods. Therefore, the trust of the site, not only can effectively promote the transaction rate of goods, but also help to reduce the rate of jump out of the site. In a word, increasing the trust of the website is very important to users and search engines. Therefore, the small nameless through analysis and research to summarize the following relevant details.

1: The user experience has always been to be considered as the first factor, so the site's access speed must be fast enough, on the one hand, if users visit your site for a few minutes can not open, will certainly close the page, but also talk about what to know your products. At the same time, spiders also prefer fast site, site speed also helps to provide search engine friendliness. Note that the site is not only open to fast, but also stable, if the regularly can not open, it is easy to lose the trust of users.

2: The homepage of the design must be careful not to fancy, the user's first impression is very important, and most users are through your site's home page will be access to other pages such as internal pages. The color of the Web page, it is recommended to use the color of the site logo, at the same time the best site is not more than 3 main colors, many of the same will appear fancy. E-commerce site, the pursuit of professional atmosphere, the whole station style consistent, rather than a human site fancy non-mainstream.

3: All stations at the bottom of the best to add, about us, contact us, company qualification, media reports and other related information. For the introduction of the site as much as possible to detail, the more transparent the better, for users, the more clear understanding of the company's qualifications, the establishment of time, or even the specific location, the more can improve the trust of users. Can be in the company's qualifications to add company-related certificates or industry-related certification. For media reports, it can be a direct media coverage of the company, it can be some soft paper on the company's reports.

4: Chinese class site, it is best to record, in the current environment of the Celestial, ICP record many netizens still understand. For some netizens, there is the ICP record is a trusted site, the real legal site, at the same time to remember in the bottom of the whole station eye-catching annotated on the site of ICP record number. There is no said above, in the contact us this page can be coupled with the company's related contact, preferably the more detailed the better, conditional advice to deal with a 400 or 800 phone, which is to provide a website trust degree of detail.

5: Customer case, for the buyers of the regular online shopping, often in the purchase of a product before the online understanding of the product's reputation, is to buy the product of the buyer's evaluation of this product. Again, this is why some Taobao sellers in the product introduction page, put some buyers praise of the screenshot, because the buyer more agree with the third party user evaluation.

6: On the site to sell their products, do not put other products related to advertising, I have seen a small in the domestic famous group purchase site, in the site of the banner placed Google AdSense ads, personally feel the gains, will be to a certain extent lost the user's trust, Let users feel that the company is either not strong or unprofessional. If someone doesn't understand your company online, first of all, the trust of your company is very low, especially in the era of Internet fraud, more and more companies began to pay attention to the transparency of the company, the so-called transparency is the value of the company's information as much as possible to inform users, such as the company's development process, The company obtains the reward, the company's internal staff activity, the company's multi-channel contact method, the company's geographical position even is the company specific address and so on.

7: The company for the sale of goods policy, return policy, and warranty policy, the goods distribution process, the site at the bottom of the copyright statement, and the user's privacy policy, in detail to improve the trust of the site. For electronic products, according to personal experience, it is best to provide 7 days no reason to return goods services, consider the user's feelings will improve the user's trust in the site, because the real purchase of your products, as long as the product itself is not a problem very few users will choose returns. And for the hesitant users, the emphasis on their 7-day return can be to some extent to reassure users. At the same time for the return policy should also be introduced in detail, further dispel the user's doubts.

8: When the product introduction must use the official official language, should not have the personal sentimental factor, also taboo exaggerated boast and so on. The average user knows that there is no free lunch and it is hard to buy a product without having to trust your site. When the introduction of the merchandise picture must remember to keep true, rather than have obvious PS traces, that will only make users disgusted. Can introduce the products produced by the manufacturers qualification, in the industry to obtain Word-of-mouth and industry recognition, as well as the relevant standards, there is a certificate, the business license is equally important. The product introduction as far as possible detailed, as far as possible to avoid most users after reading your product description or confused, or even a lot of questions.

9: Site Sales of goods, when the user orders can be used similar to the Taobao shopping process, for most netizens familiar with the mainstream shopping process, in bringing convenience to users can also improve the user experience. At the same time also do not blindly only to provide users with convenience, such as payment page, do not do too simple too easy, do the more convenient often the worse, for users may think it is a trap.

10: Site do not frequent revision, the user will produce a feeling of not practical, for the search engine may be thought that your site is not important will lead to the right to drop. Suggestions can add a message or BBS, in addition to the telephone and customer interaction, the same can be done through the Web 2.0 of the way with customers, can better receive feedback and consultation, but also can further narrow the distance between us and customers, users will also feel that your business is a responsible enterprise, For the user to consider is to consider for themselves. At the same time because of the convenience of the network, we should pay attention to keep the user privacy. Also do not blindly to emphasize the trustworthiness of their own enterprises, the best is in the quiet in the user to generate trust, the more they are more trustworthy, users are more likely to suspect.

11: Can increase the company news related columns, introduction of their own company and industry-related news, should not have typos, so that users feel that a company can make such a mistake the quality of goods services are not necessarily reliable, at the same time for copyright-related information, must be written in the official tone correctly, you can declare that the content of the site by law protection Infringement must investigate and so on. In the company related news, can add a certain number of professional nouns, but should not be too much, otherwise affect the user to read.

12: Using the celebrity and the 80/20 rule, links or partners can be placed on the authoritative site links and a number of well-known companies logo, most customers will have a mentality to follow the bandwagon, which is why a hot-selling goods more and more, and less sales of goods sold less reason. In addition to friendship links, check the link of the whole station, do not leave any dead link.

13: Can do business video, the company's introduction is more intuitive, in some users browsing habits may focus on the content of the video, through the video can be more direct and faster understanding of the company, products, etc., also give users a sense of reality. The video should not be too serious and not too happy, at the same time the site layout must be neat, so that users look comfortable, can facilitate the user to find out what they want to know the product or other information. Put an end to not open the picture and nonexistent mailbox, and so on, the picture should not rough system coarse, more serious shooting, but also to improve the user's desire to buy.

14: Because of the wide application of search engines, it is inevitable that users in the Internet through the search method to learn about the negative information, this time to remember to deal with, do a good job related to the reply, do not let competitors drilling loopholes. Can be in a major event, or major festivals, the style of the site to be revised, or do some promotional activities.

15: E-commerce sites, users in your site to buy goods when the trust is throughout, so for how to improve the trust of the site can be more from the user purchase behavior and user psychology to analyze. This article source: http://www.zhsem.com/shenzhen seo, reprint Please specify, thank you!