15 ways to use social media to stimulate buying behavior

Compile @ Yang Yuanlong metalony

Social media promotions? Many marketers focus on the role of social media in branding and new customer attraction, while the impact on social media and sales is less clear. Anyway, social media can boost sales. And the concrete can achieve what effect, that depends on how you use him, how do you analyze the effect of promotion. Don't know how to use social media to boost sales? Here are 15 examples of social media strategies that might inspire you.

1. Daily Promotions

The daily promotions here are not the same daily promotions as the group buying model, and research has found that the daily promotions of the group buying model have the potential to damage business interests. Let's take a look at Woot's website and offer a daily discount on the home page. This offer, whether it is 24 hours or a limited supply, can be a good channel. Because of the large amount of customer involvement in social media, the fact is to use blogs and Twitter to promote it.

2, add promotional information to one or a number of social e-commerce sites.

On these social networking sites, users are not just talking about what they want to buy, but also the details of many purchases. Thisnext is the old man in this kind of website, and Fab is a rookie.

3, encourage customers to participate in the production and sales process.

Let the customer participate in the product manufacturing process, let them choose the products produced. Threadless is a strong combination of social and sales, and they involve the entire community in the design of clothing.

Etsy provides a platform for community hand-makers to buy and sell handicrafts.

4, through the promotion of potential consumers to join social media.

Encourage clients to join Facebook-focused social media. But promotions and promotions only allow users to stay in the promotional period. The following image is a promotional page for 1-800 flowers, which allows customers to buy a bouquet of flowers on a regular day.

5, encourage users to complete the transaction on social media.

Add a trading function on Facebook, allowing users to complete deals on Facebook pages. (Facebook does not seem to be a very powerful feature, 1-800flowers has turned off this feature.) ）

6. Video promotion.

The most noteworthy example of using video to enrich the promotion process is the will it Blend, a video that stirs the ipad. Prior to YouTube's impact, a popular video of John Cleese, the "the Cato for-back-up trauma", was in vogue, a viral video made by agents who knew their target audiences loved Monty Python.

7. Show the goods with the figure.

Use photos and charts to show the user the goods or services, remember, the picture wins thousand text. Many cake shops use Flickr to showcase their creations. Here are Organic Bakery's Flickr homepage and their baked cakes.

8, display products to attract consumers.

The use of Tumblr is more appealing to users than the products that can only be displayed in picture form. Want to show seasonal fashions? Here's a case of Kate Spade on Tumblr.

(Recommended reading: How to build your company brand on a light blog?) ）

9, add the purchase link in the picture.

Making pictures of products easy to share is especially important for products that are visually successful, such as Pinterest on design, weddings, food, clothing and travel.

So add the purchase link in the picture, the following is the case of the textile company Lion brand in Pinterest.

10, open Product blog.

Using the Marcus of product blogs is a good way to get involved in social media, and other businesses are dismissive of Sheridan's use of blogs to answer questions during the downturn to keep the pool business.

He even discussed the issue of selling prices openly, and many marketers were more evasive.

Remember, they will not buy any of your products or services until you have fully answered your users ' questions. [Want to connect how to run a product blog?] Please see: Here's a tips for you to need now.

(Recommended reading: Weibo era, please do not ignore the corporate blog!) ）

11, let customers speak freely.

If you're afraid that users will denigrate the product, you should first understand that customers are more likely to trust other customers ' feedback than ads.

Amazon is a super User review gathering place, and if you don't allow users to comment in a particular place, he can always find another comment. such as TripAdvisor, Yelp, and other localized services, such as Google.

(Recommended reading: Social network Miscellaneous thinking: Why do we believe in strangers? ）

12, respond to customer needs.

Use community forums to respond to pre-purchase questions, especially complex high-tech products. You need to understand that customers are also able to answer other customer questions, following is the Intuit community Forum.

13. Participate in the question and answer community interaction.

This form is very meaningful for business-to-business and individual entrepreneurs. Use the Business questions and answers website LinkedIn and Quora to answer questions and build rapport with potential customers, which is soft marketing.

14. Show your case.

Show your service case and share it with slideshare, even if you've never done it before, it's worth a try. You do this to broaden your audience and motivate them to contact you.

15, let the customer share.

This recommendation applies to DIY products, and customers are happy to share their creations. Scissors company Fiskars allows customers to display their own work, to allow social media to promote, you have to consider your target customer participation in the high social media, as well as your product to the target audience has the attraction. Use social media to fully demonstrate your product performance and remove the psychological barriers that prevent customers from buying. (Recommended reading: Fiskars: How the Scissors brand utilizes social media)

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This article link: http://www.socialbeta.cn/articles/15-ways-to-drive-shoppers-with-social-media.html
Compiling: Socialbeta content contributor @ Yang Yuanlong Metalony
via:http://heidicohen.com/social-media-sells-%e2%80%94-15-options-you-can-use-examples/