15 years of network literary circles, Wu Wenhui's network literature "Legendary Road"

Source: Internet
Author: User
Keywords Business story Titanium Media
Tags beginning business continued development force internet internet + it is

May 15, 2002, the Fantasy Literature Association of several founders decided to set up the beginning of the Chinese network. For Wu Wenhui and others, this meeting from some sense is equivalent to Jiaxing Nanhu on the cruise ship. "On the ship" of the elite after an impassioned and made that important decision, the network of the world of literature on the future trend of the river to determine, the next occurrence of all but only the plot sequence unfolds.

Six pen play the Jiangshan

2001, soon after graduating Wu Wenhui and the acquaintance of many years of "Wen" in the West land to establish a fantasy literary association. Then "Xuan Association" continued to grow and develop, the beginning of the Chinese network has emerged. A "Jiangnan warrior" at this time broke into their chat group, a big criticism of the starting point of the stack system, Wu Wenhui and other people were speechless. The Uninvited guest finally received the beginning of the site construction of the power, and renamed the "Tibetan Sword Jiangnan." The five-man team turned six, and the wheels of fate began to accelerate. Since the "dark Heart" of the Wu Wenhui and partners at that time to each other by net name, this and Alibaba "18 Arhat" of the river's lake temperament is strikingly similar.

This is by virtue of this share from the beginning of the river, starting with these six people as the core formed a tempered team. Wu Wenhui later can have that "gun in hand, follow me" boldness, is rooted in this. The same temperament, "the wind and his friends," after years of fighting to become the most happy bell. Wu Wenhui led all the people from scratch, by virtue of six pen dare to conquer. Such boldness, at that time also fragmented network literary circles attracted a large number of people's worship, "Godfather" the name of this from the beginning.

Although the starting point of the six founders from five cities, but they are congenial utter, coupled with the development of the Internet to facilitate the conditions, distance is not a problem. Wu Wenhui and partners at the time of the Office is fully reflected the atmosphere of the Internet era: in addition to their mutual exchanges, and even with the author, customers, coordination staff communication are all through the network, is a complete internet office. The starting point is such a wonderful way to enter the stage of the toddler.

But as the US internet bubble crisis spreads to China, the living space of starting point is getting smaller. In order to survive, whether to try commercialization is the key to deciding the survival of the team. At the beginning of Wu Wenhui's conception of commercialization, the starting point was the unanimous attack of the industry-"literature cannot be commercialized" and "charges violate Internet genes". But the truth is often neither in the hands of most people, nor in the hands of authoritative experts, the truth only belongs to the few who dare to break through, Wu Wenhui happened to be such a.

Although the site traffic at that point, the number of users in the industry are not in the forefront, but the heart to try the commercialization of the Wu Wenhui or resolutely began the transformation: the Thousand-word two-point VIP fee system as well as with the signing of the author 37 divided into a new model, one by one to solve the site survival, author incentives, the quality of A year after the introduction of fees, the starting point in 2004 with registered members up to 1 million, the author team reached 20,000, monthly profit of more than 100,000 yuan. This groundbreaking innovation also detonated the entire network literature, "Thousand Words two points", "according to the score" and later "monthly" by other websites to emulate, or even become the industry rules. Wu Wenhui's position as the godfather of Internet literature was a well-deserved one.

Grand Door, the itch of ten years

Founded just two years, starting with a breakthrough in business model has become the industry leader, but Wu Wenhui at this time not narcissistic, he saw not the joy of victory but the beginning of the bottleneck and crisis. In the face of daily traffic of up to tens of millions of people, hundreds of authors of the team, the overwhelming business, in the amateur state of the team has been in a state of reluctance. The former network office must be changed, the guerrillas have to evolve into regular army. But at that time, although small profitable but not enough to support further development, coupled with industry competition and piracy problems, the starting point needs more powerful force as a backing.

The beginning of fame has long been a large number of VC stare, Wu Wenhui at this time again show the unusual vision, he thought that VC "quick profit, sleeve exit" model and start to seek a higher platform, further development of the demand is not in tune, then refused to drop the invitation of the VC. His favorite goal is the mature Internet business, he finally from Tom and Grand choice between the more powerful the latter. Both sides then hit, October 2004 grand wholly-owned acquisition of the beginning of the Chinese network.

After joining the grand, starting point is a duck in the ground. With a total of nearly 200 million of the investment and countless users, channel resources support, starting point continue to lead the industry. 2006, they reached 6 million members, 60,000 authors of the scale, full year profit breakthrough 30 million. They also provide a popular CP such as "Ghost Blows" for Shanda, which eliminates tens of millions of of copyright fees for Shanda's game development. To maintain such a momentum of development, Wu Wenhui Unified Network Literature Lake seems to be sooner or later. But just as marriage will go through seven of years of itching, the starting team and Shanda have been in a different and contradictory relationship after the initial sweetness.

If the "Tibetan Sword Jiangnan" "entry" for the beginning of the birth of the last piece of the puzzle, then the July 2008 Grand Literature of the establishment of the later "Runaway event" opened the countdown. Chen will integrate the six sites occupy 70% of the market's grand literature handed to the airborne "layman" hou hands, Wu Wenhui as the president of the Grand literature but no shares. The starting point even accounted for the largest market share, but only a grand literary camp in the ordinary one. Grand literature take away big head profit drink spicy, create a lot of profit starting point but can only keep the original business points meat soup.

As a result of the division of Interests and development direction, Wu Wenhui led the team and Hou side of the grand management to go further and farther. Under the plan of Chen Tianqiao, the grand literature of the troika is to realize the independent listing. 2011, Grand Literature decided to try the IPO, but was forced to suspend due to missed window period. 2012, Chen Tianqiao Force invited Chu Wenyu as chairman of the Grand literature, intended to let the capital Operation master continue to promote the listing process of Shanda literature. Can backfire, Shanda literature's listing moment is still distant.

In order to get rid of this "medicine can not stop" situation, Wu Wenhui at the end of 2012 to Chen Flyover proposed MBO program, the plan in the support of PE to 4.5 billion U.S. dollars will Chen Tianqiao "please go". Chen flyover may be from Sina's "poison pill plan" to learn the lesson, or he is also obsessed with the grand literary IPO, in short, he used up to 800 million of dollars in price rebuffed Wu Wenhui. With the miscarriage of MBO, Wu Wenhui and grand aspect is torn face. Into the 2013, starting point and grand because of the "ten-year Itch" finally scratched the blood.

Fate Transition, New beginnings of the beginnings

March 1, 2013, Wu Wenhui called the starting team to conduct the "Hangzhou meeting." Because the Wu Wenhui/starting point and Hou/grand conflict has been openly, the decision is not immediately showdown, whether the collective resignation is their top priority. Although we tend to and grand out of the relationship, but still can not put the same as their own children as the beginning of the Chinese network. Thus, in Hou and Chen subsequent inquiries, Wu Wenhui denied the "rate team away" message. Trying to appease Wu Wenhui that uneasy heart, Chen flyover at that time also Tate him to interview, also said that MBO can be discussed again.

But the turn of events is not everyone's surprise, starting point team here unexpectedly wipe the gun off--to Shang led by many people in March 6 to submit his resignation attempt to force Palace. That afternoon, Wu Wenhui still on his way back to Shanghai, Hou unexpectedly in the name of the grand literature sent to say that has passed the collective resignation of the beginning team, also said the new management team will soon stationed. Soon, Chen also expressed support for Hou behavior. Regardless of whether the resignation of the palace is a given plan, Wu Wenhui is certainly did not expect the grand side will be so determined to "out of the door", those promises and appease as if it is a fling.

Unwilling to Wu Wenhui with the grand entanglement, he later submitted his resignation, saying "an era is over". After leaving the starting point partners need a new world, so the founder of one of the Loli led a group of backbone set up the creation of the Chinese network to clean up the old mountain, and hide behind the background of the Wu Wenhui need to make a choice again-between Baidu and Tencent two choose one. But the old club's grand didn't let them at ease again meaning, take the competition agreement, Grand first reported the creation of the Chinese Loli and other people, and then tried to prevent Wu Wenhui appearance.

In the Wu Wenhui and the old club of infighting, Baidu side has been through a number of acquisitions and reorganization of their own literary matrix completed. In this way, Tencent became their only choice, the creation of Chinese will be settled into the Tencent literature platform. And the old club grand side is strife, former hands "sword" Hou at this time has gone to the brink of collapse, then he unexpectedly chose to convert to Buddhism. Into the 2014, Loli and other people were acquitted, Wu Wenhui also as the CEO of Tencent Literature. "Ten Years a dream, everything back to the original point, really rise and fall a sigh, the next 10 years do not know how the storm." Wu Wenhui at that time on Weibo to announce his return with this sentence.

In Wu Wenhui and a gang of old guys, under the leadership of abundant resources of Tencent literature in 2014 rapid development, and Baidu, and the grand formation of the trend of pillars. In this period of time, there are many times that Tencent will wholly-owned acquisition of the News of the Grand literature. Public opinion has said that once it is done, it will be the best revenge for Wu Wenhui and others.

Into the 2015, there are many indications that the beginning of Chinese or even Shanda literature has been included in the account of Tencent. According to the latest verification of the business registration records, the beginning of the Chinese parent company's legal person has changed to Wu Wenhui himself, and more notable is the grand literary legal person from Danian into Li Huimin from Tencent Holdings. Thus concluded that Tencent has actually received the grand literature, Wu Wenhui also finally took back the beginning of his own.

15 years of network literature, Wu Wenhui and partners back to the starting point, but this time is a new journey.

 
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