1.56 billion Lunar New Year blessings through Renren's social networking site

Spring Festival is a Chinese tradition, the way people celebrate the new Year with the progress of science and technology, from the door, to letters, telegrams, greeting cards, and then to the telephone, e-mail, mobile phone messages. And in the year of the Tiger Spring Festival, the emergence of social networking sites with unique interactivity and convenience, on the Internet to create a New Year's news!

Thousand Oak Interactive Group chief marketing officer Bill told the reporter, since February 8, the online Great Spring Festival has already become popular in the Netizen. Netizens can at any time in the home page of Renren to write a new Year's greetings, blessings will be announced immediately, all online users will be able to receive and watch. In addition to the text update, netizens can also receive a world map for the background of the blessing live.

In addition, all the new Year blessing and status information with the user's registered image and name, that is, on a world map, every second from different locations "flash" the photo, name and New Year blessings!

These millions of blessings for real, vivid, real-time and personalized, can reach the hearts and minds, moving, and because of a very strong prairie momentum, showing the powerful communication power of social networking sites.

Another well-known domestic social networking site Happy New Year data is also very alarming, only the Lunar New Year Eve, the first two days, there are more than 100 million people through happy Happy New Year, passing blessings.

"Chinese New Year, no matter when, I was online, see blessings Update, some expression is very interesting, I have copied down, and then suddenly give hundreds of friends turn over, but also save the text, and bother and expensive." "Nanjing netizens Wang Bebe almost every day to see the blessing live."

He told reporters that there are three types of online blessings shared by social networking sites. One kind is the traditional spring festival blessing, like "The Year of the Tiger" and so on. The second category is the self description of netizens, "today to a certain place, how many lucky money, or eat a favorite food." "There is also a sharing, such as" I have here Liu Qian Magic Video, Welcome to read. ”

Zhenjiang Netizen Chen told reporters that he was in the browsing blessing real-time live, suddenly saw the junior high school students without contact for many years, blessing from Germany, so both sides add as friends, "This is an unexpected harvest, I do not have his mailing address, mobile phone, e-mail, but also to find him!" "Chen said.

While sharing the blessing feast with all network users, netizens can also receive custom blessings. For example, Renren is ready for netizens to hang trees and six different blessings of a good gift. Users can give friends a happy Spring festival and give each other virtual gifts decorated blessing tree. New Year activities, received the "Blessing value" gift most users, have the opportunity to become "today's lucky Star" or even "full station Fuxing", save enough good luck in the coming years.

In addition, on social networking sites, there are Virtual Spring Festival couplets, red Lanterns, red envelopes and so on, so as to facilitate friends to congratulate each other spring, express.

Bill said: "In 2009, social networking sites because of ' parking ' and other popular games began to be favored by netizens and sought after, and the 2010 Spring Festival, social networking sites reflect its core application value, that is, users to communicate and share information and thus reflect real interpersonal relationships. In the year of the tiger is not over the Spring Festival online, popular popularity, strong enough to confirm the communication charm of social networking sites and the power of communication. This focus on communication, real communication, real-time interaction, is no platform to replace. ”