1.6 billion Dollars! American genealogy giant ancestry sky-high sale

US genealogy website Ancestry.com has agreed to an offer of $1.6 billion ($ 32 USD) for European private equity firms, ancestry, a US genealogy giant, said. A genealogy website, why sell so high price? The reason is: Permira a family history. Research is not just a niche market (some segments that are overlooked by the rulers of the market, or those with an absolute advantage), and the number of subscribers will expand rapidly as technology innovation, archives become richer and international users increase. People familiar with the matter said that expansion in Western Europe was the main goal of ancestry. The 1.6 billion-dollar price is about 40% per cent premium for the company in June. Ancestry was founded in 1983 in the western United States Utah State, has been the family history market leader. In the past more than 20 years of development, its name has been changing. 15 years ago, its development centre was transferred to the line, and since then, ancestry has digitized records of up to billions of. Ancestry.com's main revenue includes two parts: User subscription fees and product and other revenue. Ancestry.com has more than 2 million paying users who pay 12.95 to 34.95 dollars a month to access content and use their online search tools. Most of these users are located in the United States, while the UK, Canada and Australia are core markets. In addition to Permira, the buyer also includes the private equity firm's common investors and Ancestry.com's management, including CEO Tim Shaliven (Tim Sullivan) and CFO Howard Hochehauser (Howard hochhauser) and a spectrum Equity with a ancestry.com 30% stake. Spectrum Equity first invested Ancestry.com in 2007, eventually becoming a controlling shareholder and leading it in 2009 with a $13.50 per share listing. April 2011, the company's shares reached a maximum of 45.70 U.S. dollars. (Ice Rock)