17 months to acquire 24 start-up companies, Yahoo in total what?

This Tuesday news that Yahoo has acquired mobile http://www.aliyun.com/zixun/aggregation/35637.html "> Video sharing application start-up Quikio, and it is also possible to acquire a photo-sharing site Imgur. Ms. Mayer, like a shopaholic, bought 24 companies in the helm of Yahoo less than 1 July. What is the purpose of the crazy takeover of these small technology companies in Mayer?

Ms. Mayer has so many small acquisitions: one to buy a lot of engineering talent, and a lot of news reports that can attract more and better people, according to an article in Wired magazine.

More deeply, Mayer bought not only enterprises and engineers, but an innovative workshop, the team of these innovative workshops in countless competitions to fight out, this is creativity, wisdom, talent and so on multiple competition.

The following is an overview of Wired magazine articles:

The pattern is clear, and Yahoo CEO Mayer (Marissa Mayer) buys a lot of engineering talent through a lot of small acquisitions.

Many analysts say Yahoo's takeover deals are aimed at boosting Yahoo's position in mobile computing, but all this is pointless, as all internet companies or private computing companies are now trying to improve and improve their position in the mobile sector. In other words, Yahoo is already trying to improve its web game and advertising revenue, and you can say that these measures are also being improved on the mobile side. These are meaningless because they are a certain factor, and there are certainly other special intentions.

In addition, analyst Matthew Ingram points out that Yahoo's acquisition has not been limited to the mobile end. For example, light blog site Tumblr is about content and community, its web version is more attractive than mobile version, and Imgur is mainly used to pass the time after work.

If Mayer's takeover is not for the hungry overlord of the mobile world, what motivates Mayer? Some experts believe that talent acquisition. Silicon Valley competition is not only High-tech competition, but also talent acquisition competition. The people who struggled for Yahoo lost their jobs a few years ago, and now they're left with mediocre teams.

The takeover has helped the company to perform in two areas:

First, these start-up companies are willing to work in small companies for a long time passionate technical personnel. Not only technology, more important willing to bear hardships and stand hard, waiting for a small company to grow up.

In a deeper sense, if Mayer is smart enough, she buys more than just companies and engineers, but an innovation workshop, where teams of innovative workshops fight out in countless competitions, the multiple competitions of creativity, intelligence, talent, etc.

Second, these acquisitions can continue to produce a large number of news reports, Yahoo with the help of an invisible "hum", for both she and Yahoo have won more exposure, and these exposure rate has helped them to more easily recruit more talented people.

It is reported that Mayer gave the acquired companies considerable autonomy, these companies can be independent of the internal innovation, free development. Ms. Mayer said she handled the Tumblr to "seal up and let them find their way out." ”

These are really interesting things, and Mayer is doing what Yahoo and Google have not done before: giving promising start-ups a commitment, acquiring them, and actually developing ideas and talents to expand those talents rather than dissolving or stalling them after the takeover. But admittedly, these are difficult challenges. Yahoo has invested a lot of money in this, but believes that more money will follow.