17 new business models inspired you

In the United States now, there are 23 million small businesses, and every month there will be 543,000 new small businesses. So if you want your company to stand out from it and want to be successful, you need not only a unique value proposition, but also a diversified income stream, coupled with sufficient and powerful creative power. And in order to inspire your entrepreneurial inspiration, we've surveyed 17 unique companies, and their business models have been validated by the market, and they have a wide range of products, from retail app applications to nouveau riche, and, of course, are now rethinking their revenue models, and continues to create compelling values for both parties to the transaction.

If you have any idea of a unique business model, we also welcome the comments in the comment below:

1, Skillshare

Establishment Date: 2011

Company founder: Malcolm Ong and Michael Karnjanaprakorn

An innovative perspective: a platform to learn everything

Prior to that, Skillshare introduced a "point-and-click" Educational platform that allows teaching specialists to teach a class in any subject, allowing anyone to attend the program, and the user pays only 20 or 25 dollars. But last March, when Skillshare was transformed, they launched a 10 dollar per month self-service package that allows users to pay only 10 dollars a month to learn all the courses on the platform. Unlike most educational start-ups, Skillshare is not a professional professor from a top university, which means that if you want to be a teacher and impart knowledge, there is absolutely no need to have a doctorate. And in the student side, things are much simpler, because the cost of learning knowledge is not expensive, and this platform can let you "live to old, learn old."

Experience: With the knowledge and wisdom of ordinary people, to develop a participatory education platform for all.

2. Sitich Fix

Establishment Date: 2011

Company founder: Katrina Lake

Innovative perspective: Rely on the data and the trend of the part-time fashion industry to provide more intelligent personalized styling

Katrina Lake, founder and chief executive of Stitch Fix, said the company had explored a piece of virgin land that no one else found in the retail industry, but a combination of art and science. Her start-up has a special algorithm to deal with new user fashion modeling research, then provide feedback based on the information received to help stitch fix in California and Texas more than 300 part-time fashion professionals to develop the most suitable for the user's fashion apparel, they will send to order users with five items of fashionable gift box, And it's guaranteed to be loved by users. "No one service provider can offer a truly personalized retail experience and the price is so favorable that only stitch fix did it," Lake said. ”

Stitch Fix the initial user location in the 25-year-old urban white-collar, because they work very busy, and do not have much time to go shopping, but these people have a great liking for fashion, hoping to make themselves beautiful. With the company's development, lake is very clear, she knows, "no time to dress up a woman very much", whether it is to stay at home housewives, or in the workplace of female executives, are stitch fix praise as the tide. "We can focus on one thing and then provide users with a fun and enjoyable retail experience that brings them real personalized services." "said Lake.

Experience: through intelligent data development products, to consumers to bring surprises and happiness, but also to save consumers time.

3. Warby Parker

Establishment Date: 2010

Company founder: David Gilboa, Neil Blumenthal, Andrew Hunt, Jeffrey raider

Innovation perspective: Bypassing intermediaries, especially the giant intermediaries, and transforming a medical device into a fashion accessory.

Warby Parker's influence is undeniable, now the circle of science and technology reporters take Warby Parker as an example, a reference to a traditional industry, it will say, "To do the Warby Parker industry." All along, the glasses industry is dominated by the Luxottica group, but Warby Parker from the price of this a piece of the day, they changed the luxury of the way shopping glasses, but now some like online to buy shoes. The consumer commented, "Hey, really, a pair of glasses is only 95 dollars, so I'll have a pair of blue." "Warby Parker started out of E-commerce, and now they have a physical store, and they're in the same place as a luxury shop like Tiffany." Warby Parker's glasses have many styles, such as "The Standard", "Alchemy works", and so on. It not only removes the intermediate links, but also adds a lot of cool elements and social functions. Super low price, fashion feeling, what can be more attractive than these two points to consumers?

Experience: Change the way people look at an industry

4, Paperless Post

Establishment Date: 2008

Company founder: James Hirschfeld and Alexa Hirschfeld

Innovative perspective: Radically changed the world of letters, starting from the line, and back offline

Founded in 2008, Paperless Post is the largest competitor to the U.S. Postal Service, which encourages people to post announcements and invitations via e-mail and has hundreds of design templates. This site is free of charge, however, if users need to use advanced templates and envelopes, just prepaid "coins". At the end of 2012, they created another revenue model, launching a paper paperless post service that allows users to design a card on the paperlesspost.com Web site, which can then be sent to each other electronically or in a paper-based way. Alexa Hirschfeld to the media, 60% of paperless post users want to be able to send cards through the paper post. "They tell me they like Paperless Post, but at some point they also need to send things with paper ticket because, after all, the paper has a texture and can be kept for a long time." "At the same time, the company's digital innovation speed has not slowed, in order to improve aesthetic design, they and many designers have cooperated to share income, these well-known designers include J.crew,oscar de la Renta, and Kate Spade, they are responsible for paperless Post Web site for template design work.

Experience: Pay attention to design aesthetics.

5, Zady

Establishment Date: 2013

Company founder: Soraya Darabi and Maxine Bedat

Innovative perspective: Transparent sales, highlighting the buyer's clothing manufacturing and design background information.

Zady aims to change the way people view fashion products, especially the fast-selling fashion industry. The company's founder Soraya Darabi and Maxine Bedat are very focused on providing high-quality, purely handmade goods that are produced locally in the United States---"Made in America" and are environmentally conscious, and in their eyes, less is more.

Experience: Telling a product story is important and is a big reason people are willing to pay to buy your product.

6, Handybook

Establishment Date: 2012

Company founder: Umang Dua,oisin Hanrahan,ignacio Leonhardt, and Weina

Innovative perspective: Custom Home Service, such as cleaning the room, repair appliances, all services can be easily handled by mobile app.

We live in a custom era, and if we want something, we can't wait to get it right away. Handybook at this time, they provide services in 26 cities across the United States, recently raised 30 million dollars to help improve the team, especially the company's mobile engineering development team. Hanrahan said, "We set up Handybook to help you solve the domestic service problem, and we can provide remote services to manage these services." "The number of Handybook per week is more than 10,000, according to the company that their growth rate remains at 20%."

Experience: Convenience is the key.

7, PopSugar

Establishment Date: 2006

Company founder: Brian Sugar, Lisa Sugar, Andy Moss, Jason Rhee, Arthur Cinader, Krista Moatz

Innovative perspective: Diversified and symbiotic income flow, providing services for PopSugar female users.

PopSugar's services include people of interest, entertainment, celebrity, fashion, beauty, fitness, food, and childcare, and provide services in a variety of ways, including online, app apps, TV, etc. In 2007, the company acquired the shopping search engine company ShopStyle, and they worked with Birchbox to launch the PopSugar moment-in Have, a subscription fashion package recommended by PopSugar editors. PopSugar has now become a global lifestyle brand with 41 million independent visits per month and 234 million page visits.

Experience: Content-driven business, people like one-stop service

8, NatureBox

Establishment Date: 2012

Company founder: Gautam Gupta and Kenneth Chen

Innovative perspective: A new ordering service, NatureBox a monthly subscription to healthy snacks.

NatureBox has received 64 million of dollars in funding to provide healthy snacks, so far they have made a difference in controlling food science and unhealthy additives. Moreover, the NatureBox has developed more than 120 kinds of snacks, can load 1 million containers. Half of their subscribers are concentrated in the Midwest, where there is a rich organic market, and Whole Foods supermarkets are few and not competitive. "We solved a problem and sent better snacks directly to people's homes," NatureBox's Amanda Natividad said, "We make those who love snacking feel incredibly happy." The company's 20 times-fold growth in 2013, as well as the steady growth in its Web site blog traffic, suggests that more and more people are beginning to be interested in healthy eating.

Experience: Make your own products and competitors different, to help enterprises achieve competitiveness.

9, Hukkster

Establishment Date: 2011

Company founder: Erica Bell and Katie Finnegan

Innovation perspective: Keep track of what you want through inventory, and make your shopping more enjoyable by using a similar Tinder interface.

Hukkster can provide consumers with maximum discount information. The start-up's Hukk It Chrome plugin provides a key experience for consumers to easily track the discount code (real time) you want to buy, including clothing, accessories, and household utensils (70% of discounts on the market are provided by discount codes). Hukkster tracks the discount code, then sells it according to the inventory level, and then sends a real-time reminder to the shopper. According to the company's founder, Bell, Hukkster sent a reminder that the reading rate reached 70%, and he said that this is a winning model for both buyers and sellers. Hukkster Direct and brand cooperation to help drive traffic and efficiency, while consumers can get their interest through the discount code. "Currently, Hukkster's paid members can shop directly on our platform (Partners pay more commissions, can send better, more personalized sales reminders)," said Bell, "Hukkster is very excited because we are currently talking directly with many brands." "Hukkster collects data through its app application, which is similar to the Tinder app, where consumers can swipe to the left to select a desired item and swipe right at the screen to delete it."

Experience: Shoppers like to save money to help them achieve this goal, will achieve a win.

10, Zola

Establishment Date: 2013

Company founder: Shan-lyn Ma,nobu Nakaguchi and Kevin Ryan

Innovative perspective: A Web site to buy wedding gifts online, a very personalized wedding registration, can support the group to buy large gifts and "cash funds."

Kevin Ryan, the company's founder, was a pioneering veteran who had previously founded Gilt and other start-ups in New York, and he felt that the wedding registration was very outdated and unimaginative, with Pinterest helping couples imagine many creative wedding ideas, Zola is an inclusion picture, Wedding suggestions and other content of the website, which also contains a list of unmarried services will gift, I hope lovers through this site to tell their own wedding story. According to the company's other founder Ma revealed that the company was founded in the first year, 3000 couples use their services, and in the initial seven months of time, there are 16,000 new registrations, Ma said Zola mainly through Word-of-mouth legend.

Unmarried couples through Zola can create their own personalized web site, on this site can add photos, also can be listed in the hope of receiving wedding gifts, such as kitchenware, food, furniture and so on. Ma says the top seller of Zola is Rocky's cast iron frying pan, waffles, and noodle pans. Unmarried couples can choose their own gifts to be sent to the time, so as to avoid the gift to arrive too early or too late to come in handy. Zola's goal is to develop into a larger, O2O shopping platform that contains more categories. To this end, Zola is also gradually increasing its range of services, for example, on the Zola, you can find a lot of goods in the traditional store could not find.

Experience: A beautiful program, and the ability to provide personalized services, can help businesses take longer and reshape the traditional form of weddings

Oyster

Establishment Date: 2013

Formula founder: Eric Stromberg, Andrew Brown, Willem Van Lancker

Innovative perspective: ebook, with gorgeous user interface

Ordering E-books has become a trend, but in the past few years Oyster has been successful. In 2012, the social-reading start-up won $300 trillion of Founders Fund's investment and then received $14 million trillion in funding, which now has 500,000-point books, including press releases, The New York Times best selling books, and the award-winning author of the National Book Award. The number of distributors on its platform has reached 1600. Oyster's monthly subscription fee is 9.95 dollars, which is much cheaper than buying a book.

Experience: Embrace the trend of media consumption habits in providing a price that cannot be rejected

12, Uber

Establishment Date: 2009

Company founder: Travis Kalanick and Garrett Camp

Innovative perspective: The use of on-demand service drivers and dynamic prices, subversion of the traditional taxi/transport ecosystem.

Despite legal difficulties and pricing problems, Uber has become the most popular taxi tool in some of the world's largest cities. So far, the company has raised 1.5 billion of billions of dollars and has hinted that it will continue to expand into the logistics market, such as providing courier services on the day, or other errands. When you see countless cars on the street completing the mission, Bezos, do you see what the future looks like?

Experience: Innovation is a tough fight, but it's also a worthwhile fight.

Serengetee

Establishment Date: 2012

Company founder: Jeff Steitz, Ryan Westberg, and Nate Holterman

Innovative perspective: Self-financing, motivation-oriented clothing, and a group of campus sales Representative support

Each pocket has a pattern of serengetee tee, which is the result of the company's Founder's association with a region's social career. Customer-tailored shirts, standard colors and pocket styles represent that you are supporting a career and have contributed to addressing a number of global issues.

"The message we're delivering is not to save the world, but we can change the world through sustainable business models," said company co-founder Ryan Westberg. They used campus-representative projects to launch young people on campus, with 2500 people expected to join this summer.

Experience: Build yourself into a personalized, social-focused business, and people around you will spread the gospel.

Stylesaint

Establishment Date: 2010

Company founder: Allison Beal and Brian Garrett

Innovative perspective: Under a fashion label, fashion and media combine to inspire design inspiration from customers ' interests

Stylesaint Company is located in Los Angeles, photo-sharing site by more and more people's favor. And Stylesaint is a picture sharing and E-commerce perfect combination, users can collect their own pictures online production into a personal "fashion handbook", Stylesaint will choose some of them into the actual production, sales to the user. Allison Beal, the company's founder, developed a community model, calling herself "the closet of the Creator", and the company gained 1.01 million of dollars in venture capital. This way of directly connecting with consumers helps to reduce inventory and is very advantageous to the fast-selling fashion industry.

Experience, the customer is right, especially when you provide the service on their taste.

Airbnb

Establishment Date: 2008

Company founder: Brian Chesky, Joe Gebbia and Nathan Blecharczyk

Innovation perspective: Creating a shared economy, using vacant homes, apartments, and even their own homes, subvert the hospitality industry.

These companies, like Uber,airbnb, are plagued by legal problems, but the market is worth as much as $10 billion trillion, and Airbnb has become an example of a shared economy and, of course, rent the runway,lyft,neighborgoods. Consumer behavior is called "collaborative spending", which helps 4 million of travellers book their homes.

Experience: Sharing is caring, Peer-to-peer mode helps consumers to save a sum of money, but also to help owners to transfer money, for the traveller to create a more authentic local experience.

Rent the runway

Establishment Date: 2009

Company founder: Jennifer Hyman and Jenny Fleiss

Creative perspective: Rent high-end clothing, create a "Cinderella moment" for others, to provide women with some try to experience their own clothing brand opportunities not often wear.

With more and more photos on Instagram and Facebook, this means that women will prefer to wear the clothes they don't repeat. Rent the runway lets users sell clothes at a price of 10%-15%, renting clothing to attend important occasions, thus solving the problem that most women have been confronted with, "wardrobe clothes but found no clothes to wear."

Experience: Let the user wear the dream of clothing, in addition to the purchase before the test is also an effective means of sales

Birchbox

Establishment Date: 2010

Company founder: Katia Beauchamp and Hayley Barna

Innovative Perspective: Order Cosmetic box to meet your inner beauty "little Demon" desire

Birchbox was a cosmetic start-up, but it rocked the industry. Birchbox brings a selection of cosmetics to the user and often brings surprises to consumers. The growth of the company has proved that their business model has been very effective and has now received 71.9 million of dollars in financing. "We still feel like we're just getting started, but at this point, it's a turning point, and it seems to us that the industry is competitive and dynamic and exciting," he said. Katia Beauchamp, founder of the company, said.

Experience: In a competitive industry, through the selection of services out of their own road, of course, this road is still very long.