17173 why sell?

Recently, an acquisition rumor in the game industry blew up, Tencent or 1 billion dollar price to buy 17173. After the transaction is completed, Tencent game channel and 17173 will be integrated and personnel adjustment. Although, 17173 of the parent company swims the first time to carry on the rumor. But the reporter learned from the authoritative channels, Tencent and 17173 of the long-standing cooperation between the two sides do intend to discuss mergers and acquisitions matters. "Because the price is not discussed, the deal is aborted." "People familiar with the matter told reporters that 17173 of the sale is true, but the buyer is not necessarily Tencent, now seems to be more likely to swim longer." As of February 3, Sohu swims the market value of 14.8 600 million U.S. dollars, and its 17173 of the 1 billion U.S. dollar price can not help but let people sigh: a page of the media really worth so much money? 17173 why sell? What are the new changes in the Chinese game market?

Who's The flower?

In fact, 17173 of the sale has already emerged. January 7, 17173 general manager Zhaojia during the MGAs conference, said, "(17173) The intent of the acquirer is sometimes not only from the business itself." "The implication is that 17173 has found potential buyers, and potential buyers are intent on capital operations, not just at the business level."

Who is this potential buyer? A typical story is Tencent. "17173 for Tencent is mainly to contribute to a brand value." Tencent's current game development platform for its own Q-Q user dependence is too high, not to go out, 17173 mainly to establish its media influence, and then expand new users. "AI Media Consulting CEO Zhang to the south are reporters analysis, for Tencent, if the acquisition of 17173, and will not care too much money, after all, its cash flow is very sufficient, but more value its impact on stock price fluctuations." "Just like the micro-trust Friends Circle ads, in fact, this project has been formed six months ago, but the reason for the online at this time, the main choice is the relative weakness of the time point of stock prices." ”

But Tencent's money does not mean Caprice. Recently, the market crazy biography, Tencent proposed to buy 17173 of the valuation is 1 billion U.S. dollars. In this connection, the South has contacted Tencent Mutual Entertainment division of the relevant media leaders, the said "do not know." And the swimming aspect is to stand out to explicitly deny.

South reporters have learned that Tencent and 17173 have already had deep cooperation, the two sides do intend to discuss mergers and acquisitions. "Because the price is not discussed, the deal is aborted." People familiar with the matter said. At present, "in addition to Tencent, the more reliable acquirer should be a long swim." ”

171,731 internal employees, who declined to be named, told South reporters Nangju is an old hand-travel media, rely on d ' T a electric competition class information of the network began to travel long time, the tour of C E O Liuliang also invested in the hands of research and development, distribution and other fields, eat 17173 for the emerging of the era of travel is strategic level of the layout. In addition, last year, the travel network in a shares listed, with sufficient cash flow to complete the transaction.

17173 Why Sell

Now that mergers and acquisitions are hanging in the air, the industry is more concerned about why 17173 are selling themselves. A page tour media really worth 1 billion dollars?

Insiders speculate that this may be related to the loss of swimming. The latest release of the tour was in September 2014, the Earnings (2014Q 3) showed net revenues of 180 million, down 1% year-on-year, net profit down 95%, while net profit in the first half was negative and revenue was poor, but its online advertising revenue, or 17173 of its main revenue, was the only growth sector , income rose 2% year-on-year, the chain growth of 13%. As of February 3, Sohu swims the market value of 1.486 billion U.S. dollars.

17173 of the results from the tour of the former CEO Wang Tao launched the platform of Handwriting, August 2014, the tour is the integration of the page, Seventh Avenue, 17173 page tour platform, 8641, W an900 composed of playing games (W an.com) Web game platform online.

But the cost of the platform is rising. From earnings, the second half of 2013 increased the market budget of 53 million U.S. dollars and wantonly expand personnel. In the first three quarters of 2014 alone, the market costs were more than 140 million dollars in the normal years, and the number of people swimming was increased from 4414 in early 2013 (from 2013 earnings) to more than 6,214.

At the same time, the whole page tour market cold also let the contradictions further prominent. Although Wang Tao has openly stressed that the swim will be to the hands of the transition, but the operational thinking is different. There are rice advertising CEO Chen Di told the south are reporters, "The key is ' wash users ', a click of new users as long as a few cents, but the retention rate is very low, and hand travel needs to have ' end ' of the download, the new user costs up to 20 yuan, this mode of operation is completely different. ”

Finally, Wang Tao has paid the "class" Price for the platform strategy. In January this year, the cruise board appointed Sohu President and Chief Financial Officer Yuchuyan and cruise company President Chen Deven as the company's co-CEO, while Wang Tao resigned for personal reasons. Last September, 17173 also saw a massive layoff.

Game sound effect of the reverse attack

The era of gaming industry "making money lying" has ceased to exist. Li Hong Kong Network Technology Co., Ltd. planning director told the south are reporters, game developers in recent years, more and more fierce competition in the game industry, game production speed, the plot homogeneity, therefore, many manufacturers have to go fine line, improve sound quality. The importance of sound in the game is related to the type of game. For example, some 5 minutes of small game content is relatively single, manufacturers will want to sound in the game to create a good atmosphere and environment, enhance the user's sense of generation. In addition, once very popular music games, such as Dance machine, Rhythm master, 80% of playing point and play rely on music sound effects. Therefore, the developers of these games, the music sound effects of the investment will reach millions of or even tens of millions. It is reported that the Hong Kong company after the business adjustment, but also streamlined the music team, will part of the music business outsourcing.

Obviously this market is a piece of fat, is attracting the "new" person's admission. South all reporters learned that the oriental cool sound "3D accompaniment Master" Appiso version, Android version will be launched in 5 June this year. Oriental Cool Sound founder, chief product manager Li Bin told reporters that the app can achieve virtual 3D sound effects, 3D sound efficiency to enhance users in the game in the sense of generation and experience, "we will open our 3D sound API, and game manufacturers, voice applications and so on." ”