1799 the MX4 can rely on price bo superior?

September 2, the charm Group held a conference to release new mobile phone products MX4. Although the start of the time at 3:3 P.M., than a half hour late booking, but still can not stop the "kerosene" passion. The whole press conference from the process, although the Demon Clan President Bai Yongxiang a rather non-standard mandarin, but still called the climax. In particular, the last 1799 Yuan Price is to let the atmosphere is bursting, even in front of the computer to watch the live I also dumb-it seems that the family is really determined to and other domestic mobile phone manufacturers die knock. You know, before the press conference, the industry generally predicted that the MX4 price would be 2499 yuan.

In the current domestic mobile phone market, the charm clan has been become the "natural enemy" of millet, but also in the midst of the warlords. But in fact, from the market share and shipments, the charm of the family not only with the millet is not a level, but also with many domestic mobile phone manufacturers are far from the difference. Now leaning against the ultra-low price of 1799 yuan and good hardware configuration, FlyMe 4.0, access to a number of intelligent hardware and offline entity stores, and so on, the charm of the people can really rely on MX4 to win the upper?

It's a good configuration.

Bai Yongxiang up on the old, said he is not crosstalk actor, hope that the old as soon as possible, so that everyone can hear the crosstalk of old Luo ... It seems that the opening statement set the tone for the whole event-not a press conference like the hammer phone. Sure enough, the whole press conference or hardware, parameters as the main line.

Throughout MX4, there are indeed many commendable hardware configurations. Compatible with mobile and Unicom 4G Network, WiFi rate increase five times times, MT6595 MediaTek eight core solutions, 46124 of the running points beat 99% of the competitors, 3100mAh lithium, 2070W pixel high-quality camera, a number of technology to build the aerospace aluminum fuselage, resolution for 1920* 1120 of the 5.36-inch screen, the world's narrowest frame, screen accounted for more than 80%, glue suspension technology to reduce the chance of broken screen, 89 yuan per year of broken screen and water accident insurance ...

Just look at the conference on these tall hardware configuration and parameters, I thought "series" went to the Millet conference. This shows that the charm is trying to reverse their "small number of mobile phone" impression, from the popular favorite hardware and parameters to start, the primary purpose is to let people remember MX4 "fever" label, and then step-by-step through marketing means to achieve the role of the market.

It's just that the Phantom of the family is playing really well. Compete for hardware configuration, parameters, there are really too many models in the market MX4. Although the millet in the fuselage material is backward, but the hardware configuration is not backward. In addition, a plus, Huawei Glory 6, Inui, etc. in the configuration and parameters are also not lost in MX4. Even the aerospace aluminum material, there are several mobile phones in use. It can be said that MX4 has not been a standout. If you want to find bright spots, it can only be camera, glue hanging technology, low-cost accident insurance. But other than the camera, the rest is not the deciding factor. If the charm people want to rely on hardware configuration on the sweep of opponents, difficult to think will be quite large.

FlyMe 4.0+ Access Hardware

Before the press conference, the release of FlyMe 4.0 was already a certainty. After all, the face of old rival Millet has released a MIUI 6.0 system pressure. So, in the FlyMe 4.0 system, the Phantom engineers redraw the Third-party application icon/notification icon, change fonts, join the gaming Center, Security Center, and cloud services. Especially, it is worth mentioning the news reading program, system security and 40T cloud storage space. Compared to the MIUI 6.0 focus on improving animation effects, FlyMe 4.0 is certainly more variable. Realistically speaking, in many third-party deeply customized Android system, FlyMe 4.0 performance is still outstanding.

Moreover, the charm of the family is far more than that, and it wants to build a complete ecosystem. The corresponding means is to access intelligent hardware. First access to 3 products--inwatch hand ring, broadlink socket and billion air ghost four-axis aircraft, as long as the MX4 purchase, the price has been a certain degree of concessions. It is only the charm of the family to do this success is still debatable, after all, many smart hardware after leaving MX4 or can be attached to other platforms to use, the charm of the "arbitrary power" is not enough. After all, it's hard for the charm to make a profit on smart hardware that has not yet formed a trend. And in the face of the leading peers, I am afraid the Charm clan is also behind a lot.

Market ruthless 1799 doesn't mean everything

Fortunately, the final 1799 yuan let people almost forget the charm of the MX4 body may exist many deficiencies. Ultra-low prices make up almost all of the small flaws in hardware configuration, FlyMe 4.0. This price, the entire smartphone market will be shaken. Especially in the Millet forum, has caused a "reign of bloodshed." The administrator for delete and MX4 related posts resorted to all the tricks, tired sweating.

But what we have to see is that, although MX4 with good configuration and ultra-low price success has attracted the attention of the industry and the public, but this is still not the same as success. In the July 2014 China Android smartphone Market analysis report, published by ZDC, the Market Research Institute, the first 15 of the group's concerns did not get in. And in CCTV announced the two quarter of June, the market share of mobile phones, the charm group also failed to enter the top 10. The opposite view millet and oppo and other domestic manufacturers are mixed.

Alone with a MX4, the charm family want to complete the reverse attack in the domestic smartphone market, it is difficult to imagine. Even if the price created by the charm of the family has historically a new low mobile phone product 1799 Yuan, it is not possible overnight. And now is "The wine is also afraid of the alley deep" era, the Charm clan marketing has always been its soft rib, even if the Zang comeback did not see improvement. Want to in the fierce competition in the market Bo Superior, I am afraid it is not so simple.

Fortunately, the Charm clan also has its own different from other handset manufacturer's "killer", let it also has the chance. In the press conference, Bai Yongxiang introduced to the NO. 800 store will be a new style debut, and the end of the store will break 1000, and the authorized counter will reach 3,000. And at the end of the year 20 cities opened flagship stores, in 2015 reached 60. This series of offline flagship stores, stores, experience shop, authorized the largest special counters are able to bring users the most intuitive product experience, but also allows users to repair mobile phone is the most convenient, but today's offline channel certification franchise is not the exclusive agent or direct shop, its service quality and direct shop than still has a big gap, This is also the question which the charm family should arouse attention.

Other domestic handset manufacturers, almost all focus on the electric business channel. For example, Huawei Mobile phone said that the second half of the estimated electricity channel accounted for more than 50%, such as millet in addition to contract machine only online sales, maintenance problems have been criticized by users ... Although the electric business channel can greatly reduce the cost, but lets the user and the product create the estrangement, finally still is unfavorable to the manufacturer's benign development.

To sum up, if the charm family can rely on their own offline channels and online channels, coupled with the MX4 of ultra-low prices, although the road bumpy, but Bo Superior may also have chance. The key final result will be reflected in the four quarter market share and shipments, 1799 yuan in the end is to hack the enemy artifact, or cut their own double-edged sword, then the market reaction will naturally meet.