In response to the question of how to "enhance the overall strength and competitiveness of the culture", the report notes in particular the need to "promote cultural and technological integration, develop new forms of cultural industry, and improve the level of scale, intensification and specialization of cultural industries." Construct and develop modern communication system and improve communication ability. Expand the cultural field to open the door, actively absorbing foreign outstanding cultural achievements. ”
The analysis holds that the government always insists on promoting the unification of social and economic benefits and promoting the overall prosperity of cultural undertakings while promoting the development strategy of "cultural power". "In this process, for some emerging cultural industries such as mobile television, network television, digital publishing, animation games, such as more incentive policies, in the past two years, such a new type of cultural industry has also shown a good development posture, for the prosperity of China's cultural industry played a positive role in promoting." To the online games industry as an example, as a new cultural industry in the last 10 years, through more than 10 years of development, the online games industry has developed into a direct market scale of more than 40 billion yuan, driving the telecommunications, media and other related industries income of more than 70 billion yuan, the consumption of billions of huge industries. And the emergence of a large number of Chinese culture contains excellent original products. At the same time, in overseas exports, online games have also become the vanguard of Chinese cultural output, overseas exports for 6 consecutive years to achieve beyond. For China's online games overseas export of leading enterprises, the domestic mainstream media has also given priority attention. Prior to that, CCTV has many times to perfect the world as an example of China's online games export situation, said "Ten years of development, the original network game has become the Chinese culture to go out of the income of real gold and silver most of the cultural industry." "Hong Kong and other mainstream media, through the interview of the Perfect World, wrote" Confucius and online games into Chinese cultural export pioneer, "The Chinese online games in the promotion of the global influence of Chinese culture to promote the role given.
This time, the 18 report again emphasized "the development of new cultural industry", stressed that "expand the cultural field to open up, and actively absorb foreign outstanding cultural achievements." "Undoubtedly for the online games and other emerging cultural industries in the future development of the direction indicated."
Wang Yuyun, the perfect vice president of the world, said: "Ten years of development, online games has gradually established the mainstream cultural status, in the face of new historical situation and development opportunities, the online games industry in the future development process, we must adhere to the original, and constantly introduce more Chinese culture of the fine online games, to become the practitioners of advanced culture and the promotion. ”
How to promote the global influence of Chinese culture, Wang Yuyun said: "Before, in the process of moving overseas, the perfect world successively through the acquisition of Japan, the United States and other industry top game enterprises, integration of the global game industry design, production, operation, IP and other resources, the implementation of globalization industrial chain, to the global research and development methods for industrial development." Truly achieved "cultural and cutting-edge technology integration, creativity and global market docking." The future, the perfect world will continue to deepen this strategy, further absorbing foreign outstanding cultural achievements, expand the cultural field to open up. ”