18 Simple SEO projects common missed diagnosis in web development

Source: Internet
Author: User
Keywords SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a regular thing, we have to do SEO experts are given to the site, such suggestions, the company on how to change their needs, they can get better optimization. Sadly, many of the things we recommend should have been done for the first time in the Web development phase. No matter how many SEO worlds try to get information there, many Web developers are not aware of the basic concepts of search engine optimization. This in turn leads to the development of the website SEO team, a future torn and repaired. So whether you're designing a new site in-house, using some template-type Web site building systems, or hiring an outside company, here are 18 things you would want to make sure to be in place before you start your site. This will bring us from the SEO guy after the overhaul to your site. Follow these guidelines and you will have a more user-friendly web search engine design from the start.

1-Pre-implementation research and development website keywords

Search engine optimization At the beginning of the keyword. If you plan to market the site in a search engine, you should know what keywords you want to rank before you even start building websites. Please believe that this is done first. Here are some other posts about how to do keyword research correctly:

-Key Research Treasures PubCon

-How to create a huge list of keywords

-Use all the long tails in your search marketing strategy

2-redirect Non-www in-place to www

I am very surprised how many sites are loaded and not on the Web site www. The problem with this is that it creates a Web site that automatically repeats and can waste a lot of value on links because people link to two versions. Decide which version of your URL you want to use, and then 301 redirect everything to the preferred version.

3-Use a static, keyword based URL structure

Dynamic URLs may cause many problems if not dealt with right. Such experiences, instead of headaches, make us all types of the Westside, just set your URL rewrite on your site so you don't have a dynamic URL at the first time.

More Posts on Web sites:

-Check the structure of the table to change your URL

-3 common URL problems and how to troubleshoot these problems

-Absolute web site-preparedness?

4-Unique URL/service for each product

Even if a product or service can be found in a variety of ways on the site, make sure that only a single URL is available for each product or service company. This helps to eliminate unnecessary duplication of content.

5-Contains redirection features

You never know when you will want to take a page down and redirect it to something else. This error is a lot of websites that they just take a page when they don't need it anymore. When this happens you lose the value of the link on the page and it is alive. So please do me a favor: Make sure you can redirect the page to 301 pages old to the new page and you can use the juice.

6-Create a custom 404 page

There is a custom 404 page that makes it so, if someone is on 1 404 pages of land, they know at least they've reached the right site. If no custom 404 is in place, they may only assume that the site has been closed and transferred to your competitor's website.

Here is an example of a custom 404 page:

7-Include the keyword rich alt attribute

The ALT attribute is an easily overlooked issue. But if you use them right, they can go to the search engine for another signal and tell them what the page is about. In this quick tip 1: Do not misuse the point image of each bullet using a keyword phrase or a bundle of attributes of this attribute.

8-Please for full content room

Sometimes designers and developers get carried away by the look and feel of a page, but forget to include text-based content space. This is the search engine read, so you have to make sure that there is a logical content to proceed. Ideally, plan for at least 150 to 200 pages of optimization, in whatever you want to get good rankings content.

You should also make sure that your content is structurally right. Already at the top of one of the main content H1 tags, then explode and h2-h6 the appropriate tags in other sub topics. Be sure to use these header keywords and content, but again with a head.

9-Establish internal connection structure

I think that one of the internal links to the site is often overlooked by something most most. In fact, Ken Leons wrote about its great post and went into more detail than I could after this: Want more links to juice? Here's an easy way to get it

10-decision in the uniform title structure

A web site should use the same structure as the entire site. Choose your convention and stick to it. A good form to follow is to have a phrase that includes the main keyword on the page and describes the content of the page, followed by a separator (-or | common), and then your brand name. For example, "Professional SEO website optimization Services Organic | Seo.com ". These headings are kept under 65-70 characters so that they do not get truncated in search results.

11-meta description included on each page

Since most search engines can choose to use your fragment meta description in search results, you should have a unique pair written on each page. Includes key keywords and calls for action to encourage clicks. Not a list of keywords for this label.

12-Allow other META tags (specification, robot etc included)

If you use any tracking on your site to create duplicate URL encodings or anything else, you will want to be able to include typical tags on these pages. Also, about how to build your site you may need to include other meta tags and tags like a robot. Please make sure that the backend of your website is allowed when this is necessary.

13-Incorporate social media share button

If you miss out, social media is a pretty big thing now. I am not a fan of universal sharethis for a button, but you need to have some Web buttons to share your products and other important social media. Do some research to decide which social networks are best for your site and then stick with people.

More general information on social media:

-4 ways in which any industry can benefit from social media

-so your industry is boring-don't let this protect your social media

14-Install analytics tracking

If you do not have any analysis to track the installation, you have no way to tell what you are from traffic, what work, and many other important information. Select a solution and get it installed. Popular measures include:

-Google Analytics

-Omniture's

-Mint

-All of a sudden.

And more ...

Make sure that the software you go along with, you can block your office IP address, track the conversion, generate revenue through different online ecommerce, anything else will help you understand what is really impacting your bottom line.

15-Establish and verify webmaster tool accounts

Through Google Webmaster Tools, you can find a lot of websites about how Google sees you and can give them parameter metrics on how to handle some, submit your XML sitemap, and notify them of the problem. Find your site The Ranger Center has come along so it's worth doing and validating others.

16-According to the HTML,CSS Web page standards, as well as database programming

The more you follow the standards, the easier it will be to take someone else along and make changes or modifications to the site. This is a real problem when the site's backend code or database is so complex that we have to rebuild it later to change it.

17-Generate an XML site map

It only takes a few minutes to do it, but once the site is alive it must be ideas to create and XML sitemap and submit accounts through their webmaster tools to the main search engine. It's even better if you can set this up so that it automatically updates and pings whenever the search engine changes.

18-Create a robots.txt file

When you create your robots.txt file, make sure you are not allowing any web pages or directories that you do not want the search engine to crawl. Standard examples are login pages, search results pages and shopping cart pages. You should also include links to your XML Sitemap as well. Also, be sure to check your Google Webmaster tool account file in your test to make sure it works properly.

Here is a great site for more talks: A detailed description of how to create a robots.txt file about/robots.txt If you follow these 18 guidelines you are launching a website in the shape of as big a SEO as possible. If you are a SEO, add anything at random to comment on this list. http://www.666sn.com/, I hope everyone in the reprint of this text can retain the link, after all, original is also relatively hard ah.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.