19.1 billion of the figure behind the new and old retail system to reflect the integration

"To the cat as the core, 19.1 billion of the figure behind the new and old retail system to reflect the integration." The day has a very good performance of the brand has a traditional, but also the Internet brand, which marks the beginning of the new and old retail integration. "We also see that traditional stores shop in the days of the cat and embrace e-commerce in this way," said Yang Bin, founder of Analysys International.

Alibaba Group 11.11 Shopping carnival attracted 213 million consumer participation, 19.1 billion yuan Alipay total sales more than the United States network Monday, but also shook the traditional retail industry. According to the National Bureau of Statistics, October total retail sales of consumer goods accounted for 19.1 billion of the total retail sales of 30%.

Yang Bin said that by observing 1111, the three-dimensional marketing tool is one of the foundation for 19.1 billion milestone sales. "The wife said, we do not have to gather together this young people's shopping festival lively." But the day received a few business SMS reminder, to 2 o'clock in the afternoon, I can not restrain, made a phone call to mother-in-law, asked what things, seize the opportunity to shop. ”

"In addition, the O2O model of the sale of cars and C2B pre-sale new model of the new internet shopping design, these are to traditional retail enterprises, traditional enterprises embrace the Internet to provide a better reference." Yang Bin said, "traditional retailers, only to embrace the electrical business, can create unlimited imagination."

Yang is also concerned about the changes in mobile phone-side marketing. Data show that after June 30 this year, the structure of netizens changed, smartphone 380 million people use, for the first time over the PC and notebook. Taobao data also shows that the day of the event, on average, every 3 Taobao members visit the PC Taobao at the same time, there is a member of the use of mobile phone Taobao, and last year this ratio is 5:1.

The rise of e-commerce has a far-reaching impact on the operation of the whole economic system, the pattern of business networks and competitions, as well as consumption behavior and social forms, and the analysis and advance of this trend will affect the work and life of the decision-makers, enterprises and consumers in the economic sector. The Forum of "New and Old Retailing", sponsored by the magazine "Business Review" and "World Network Business", explores the impact of the rise of electricity dealers on economic patterns, retailing competition and social formation.

Data show that 1111 day, Alibaba Group 11.11 shopping carnival Alipay Total sales reached 19.1 billion yuan, of which only days of the cat reached 13.2 billion yuan, Taobao completed 5.9 billion yuan. If the hundred-dollar bills stacked up, 19.1 billion yuan can be as high as 19,000 meters, equivalent to the world's tallest building Burj Dubai (828 meters) 23 times times. It takes 133 days to count the common counting machines. The data show that 11.11 Day has flooded 213 million netizens.