1.96 billion win Beijing new land King

June 26 4:30 P.M., the second floor of the Beijing National Bureau of Land Reserve Center trading room.　　The air is almost solidified. The card is the industrial million FA real estate, the price of 1.905 billion yuan.　　Citic Real Estate site bidders hesitated, began to play mobile phones, their peers nervously using the calculator on the table to calculate. The waiting seconds seem long.　　CITIC Real estate representatives did not hang mobile phones, left or held up the price tag, 1.91 billion yuan. Hardly much hesitation, Societe Generale again to raise the card, 1.935 billion yuan. At this time, the representative of Citic Real estate put up the mobile phone.　　This price means that the floor price has exceeded 15000 yuan/square meter. Or confirms the old saying: Mantis, Siskin's proverb.　　Societe Generale did not laugh to the last. The number 2nd bid is raised again.　　For the scene gathered many of the capital real estate crocodiles, hand-held 2nd quotation card Chengdu, China-Ze home This is just a foreign rookie. Still experienced 5 rounds of meat fight price, Societe Generale eventually defeated, Chengdu in Chak home to 1.96 billion yuan to win the highest price of the king of Beijing.　　This price is higher than the initial quote 873.73 million yuan about 1.086 billion yuan, the premium rate in 124%. Focus and gimmicks are not only natural.　　Beijing Land Reserve Center people told our correspondent, this price, means that the floor price of 15217 yuan/square meters, is already the highest floor of the city of Beijing "Land King." Only 1 months and 2 days, a new king appeared in Beijing.　　Decimating real estate 1 months ago to 1.022 billion to take down the canton Canal outside the 10th King of the matter is also the industry relish.　　"Earth King", at this moment, is already a meaningful word. 18 Real Estate dealers in hand-to-hand combat before the auction, our correspondent got such a list: CITIC Real estate, Ocean Real estate, poly Real estate, Vanke, billion city, China Sea, Longhu, Golden, Hua Yuan, Jinrongjie, Beichen and so on.　　This is the bidder of the day.　　The bidding hammer will fall. The protagonist of this story is "village of the Olympic villages".　　It is located in the Olympic Games home Pavilion "Bird's Nest" is South, land area of 56,000 square meters, planning and construction area of 148,800 square meters, after deducting 20,000 square meters of directional housing, planning area of 128800 square meters.　　At present, the plot around the second-hand housing price level of 15,000 yuan/square meters, the region's only sale of the new plate "ocean Wan" in 22,000 yuan/square meters.　　"Village Land" in fact, the price is about 873 million yuan, it can sell how much money, depending on the developers of their concern about how big.　　June 26 3:40 P.M. Xu, before the start of the bidding, the Beijing Land Reserve Center, the Marketing minister Leilei announced the increase of each bid price range from 4 million yuan per increase to 10 million yuan.　　Even so, in the final 18 companies involved in bidding, half all raised the price tag. After several rounds of bidding, the quotation quickly from the starting price of 1.434 billion to raise to 1.86 billion yuan, the last remaining 8th of the Citic LandThe production and licensing of the 58th industrial million-fat real estate is still actively competing.　　As well as the silent at this time, No. 2nd, the brand of Chengdu in Chak home.　　Then came the beginning of this article.　　The new king, this time is the central enterprises in Beijing real estate circle unheard of "Dark Horse" won the new king, scene.　　This reporter investigation after learned that the unknown Chengdu in Chak-ze real estate In fact, "the strength is very hard."　　Chengdu, China-ze real estate for the Chinese Electronics Industry Development company subsidiary, the latter for the Chinese electronic Information Industry group wholly-owned companies.　　According to the rules of the real estate company, the general parent company will not come forward and will bid for the land in the name of a project company or subsidiary.　　China Electronic Information Industry Group is the SASAC direct management of state-owned special enterprises, with 61 two companies, 13 holding listed companies, 70,000 employees.　　Such an "electronic giant" enterprises to take away the king of Beijing, the subsequent development of financial strength seems beyond doubt.　　Interestingly, this reporter learned that China electronic information group is almost a period of time in Beijing Land Reserve Center, "frequent customers."　　Just 1 months ago, the price of the real estate bidding wide ditch outside the 10th, there are Chinese electronic information Industry Group background of the representative also with the decimating staged a "hand-to-hand combat."　　After 1 months and 2 days, China's electronic information again appeared, and was determined to win the year's hottest plots in Beijing.　　The same is a central enterprise under the real estate company representative, Lianglo (a pseudonym) to our correspondent said, attracted so many enterprises to the reason there are two: first, the Olympic Village block location is good, and the second is that we all look bad, want to see.　　In the face of instability in the housing market, developers would prefer to take good places at high prices, rather than large-scale development of remote residential buildings, because the purchasing power of these products has been left behind by the immediate price.　　"This plot product design for high-end apartment, mansion class, land cost plus construction cost calculate 20,000 yuan/square meters of words, these high-end products can sell to 340,000 yuan/square meters, may be able to make money 1 Lianglo told reporters.　　The land bubble worries a new "land King", the biggest profit is the "land" level of government.　　Reporter statistics found that as of June 26, 2009 18 o'clock, Beijing sold a total of 105 land, land transfer income of 18.5158 billion yuan. According to a developer, in April, a "briefing", the Beijing Municipal Bureau of Land authorities to participate in the developers said that the Beijing land transfer revenue to reach 30 billion yuan.　　This 1-February, Beijing land market is deserted, only more than 2 billion yuan of land transactions.　　In the above "briefing", the Beijing National Bureau of Land Authorities said that this year, the land transfer to choose more locations good plots.　　Since then, "Village land", "Guang qu Door 10th", "Kwong Qu Road 15th" and other attractions to attract developers eyeball plots were hung to the Beijing Earth Reserve Center trading online. Housing and urban and rural construction policyResearch Center Deputy Director Qin Hong June 25 in the SouFun 2009 China Home Industry Hundred strong research results conference, said 1-May sales figures show that the national real estate warming trend is obvious.　　Developer sales and purchase of buyers have increased desire, in this case, the government launched a good land, will certainly attract developers to actively participate in the purchase.　　In accordance with the target of 30 billion, Beijing has completed nearly 2/3 of the land sales mission, but also concentrated in the current real estate market and the market is in the recovery, but also wandering period. Yang Hongxu, deputy director of the China Real Estate Research Institute, said the government had previously sold land by bidding, listing and auctioning.　　In the case of land streaming, local governments, in order to increase the rate of land transfer, all take the form of bidding, the final result is the "high bidder."　　This continued result is that developers eyes are focused on a small number of better land plots, every good lot of plots, may become king.　　Only one day on June 25, Beijing was selling land for 2.363 billion yuan.　　Behind this, Beijing has been continuously declining revenue report card. The results of the survey by the Beijing People's Congress this 1-May Beijing's revenue of 82.83 billion yuan, down 11.6% year-on-year.　　In the same period, Beijing arranged fixed assets investment of 21.7 billion yuan, accounting for the annual investment of 71%.　　The decline in revenue and the increase in domestic demand for supporting investment pressure is almost the most difficult thing for every local government, and in the real estate market when the time for warming, local governments to see the opportunity to start selling their land reserves.　　June 24, Deputy Minister of Land and Resources, national land deputy Inspector Deer Heart Society also told this reporter, the Ministry of Land and Resources is highly concerned about the "land price push high prices", has organized more than 100 City sampling survey, the result is that the average price of land prices only about 23%, is not to push the main reason for high prices. However, the Deer Heart society also said to reporters that this 23% is only the average land price, different urban land cost, Beijing, Shanghai and other cities slightly higher.　　However, this is only the average land price.　　From the "Olympic Village plot," The results of the transaction, no matter how much the future of the house to sell a square meter, the land price has reached 15,200 yuan/square meters, the industry predicted that its surrounding prices will soon rise to 20,000 yuan/square meters.　　Because, prior to the cost of 15,000 yuan per square metre of land price competition under the Canton Canal Door 10th, the surrounding second-hand housing prices have risen 3000 yuan/square meters.　　The logic chain of "high land price-king land-pushing up house prices" is repeating itself, and most of the city's house prices are due to the logic. Zhang Xiaoling, deputy chief engineer of China Land Survey and Planning Institute, said to reporters that the "King of the Earth" is the local government and enterprises to promote, in this behind, is the local government to expand domestic demand investment capital pressure and enterprises gamble the future price, land price game.