198 million of U.S. electricity users account for 78% of the total adult population

Bi Chinese station November 28 report

According to data from the http://www.aliyun.com/zixun/aggregation/12838.html > Internet traffic Detection Agency comscore, 3721.html "the first quarter of >2014 year, The total number of consumers buying goods online in the United States reached 198 million. This number accounts for 78% of the population of the United States over 15 years of age.

In its latest report, BI's research department, Bi-intelligence, has subdivided AOL and mobile shoppers through gender, age, income and education, citing the main items consumers buy and how they behave differently. The report is important for retailers, who can take advantage of their potential online customers to more effectively market their customers.

The following are the main points of the Bi-intelligence report:

• The traditional view is that women drive shopping trends because they control 80% of household spending. But in the area of E-commerce, American men spend more online than women.

• Men are more likely to buy mobile devices. According to SeeWhy, a market research firm, 57% of women participated in online shopping in 2013, up from 52% per cent of men. But 22% of men shopped through smartphones last year, up from 18% of women.

• The age of 18 to 34 years old, the millennium is still the main consumer of online commerce. Compared with other age consumers, the user group's online spending is higher. They spend an average of 2000 dollars a year on E-commerce.

• Boomers and seniors have begun to adopt mobile electric operators. Among the four American consumers involved in mobile shopping, there is an age of more than 55 years and a share of the proportion of older people in the United States.

• Whether consumers shop online is related to the annual income of their families. Experian Survey data show that 55% of the U.S. E-commerce user family income of more than 75,000 U.S. dollars, 40% of the family income of more than 100,000 dollars. The median annual income of American households is about 50,000 dollars.

Bi-intelligence's report also includes:

• Explain why men are more important in the E-commerce retail market than retail stores, and why they are more likely to choose to shop on smartphones than women.

• Segment young People's online shopping habits, including buying brands and products.

• Explain the factors that drive online shopping for the millennial generation.

• Explain the trend of online shopping for new generation, tidal people and elderly consumers.

• Study how education and income influences consumer e-commerce spending. (Mingxuan)