2 billion bet on mobile end, Gome online crazy?

Recently, Gome Online announced from August 6 onwards in mobile phone app mobile end of the issue value of 2 billion cash coupons, start August 8 wireless terminal app Online two anniversary, all promotions are on the mobile side. This is a bold move, such a big investment in the promotion entirely on the mobile side, this is the first time in the electric business industry, Gome online crazy?

Specifically for the mobile end of the big promotion, Gome crazy?

Throughout the major electric power companies, whether it is the dual 11 of Alibaba, or Beijing east of 618, overall or PC-side as the main position. Although they repeatedly said that attaches importance to move the end, but most of them are to do little stimulation, such as the mobile end of a single stand minus x yuan such things, moving the end of the big promotion or dependent on the overall promotion and existence.

Gome online This crazy hit 2 billion yuan huge sums of money, specifically in the mobile end of the big promotion, it was opened the electric business to promote the history of the precedent. Store celebration for the electric business is too common, each electric Shangdou to do shop anniversary, a little creative to do 4.5 weeks of shop, such as Gome online wireless app on-line two anniversary in the industry seems to be the first time.

If you think Gome online is just playing a marketing idea, that's a big mistake, for Gome, it's an extreme act, even if Gome is crazy ... Gome is at the same time have the offline entity stores, electric dealers and mobile power merchants, three generations of retail enterprises, when people are still talking about the electricity business, Gome directly to the battlefield to move to mobile power, the scale of unprecedented, this is a self-revolution it?

In fact, everything can be described by the word "four". First, with the popularity of smartphones and 3g/4g, mobile-phone operators have shown an explosive growth trend. In this case, whether you accept or not, the future of the electric business is determined by the mobile end, Shunzhi, Mighty, who move closer to the mobile end of the natural ability to seize the opportunity. Therefore, Gome online extreme betting mobile end is not difficult to understand.

Second, if you look at the context of Gome online These months, you will find Gome online now launched Mobile end of the exclusive promotion is also "ripe." The essence of the electric business is the user experience, which is the whole process experience of the consumption chain including goods, price, logistics, service, etc. Gome online In the past few months, the big strokes: through the pre-sale comparison, the introduction of "Your compensation", the establishment of price advantages, through the three-day push, precision distribution, strengthen the logistics experience, by pushing 30 days no reason to return, 30 days of worry-free price protection, 180 days to replace the after-sales service, improve the quality of service. It can be said that in the consolidation of these back-end chain, the heavy launch of the mobile end of the great promotion is ripe.

With the Beijing-east mobile phone QQ first-level collision, mobile power trader inflection point coming

August 8, Gome Online mobile end of the two anniversary. At the same time, the Beijing-east mobile phone QQ shopping level entrance will be officially online. The cat also and Baidu mobile phone assistant in micro Bo play ambiguous, in August 8 push "8.8 new love Day." Is this a coincidence or is it intentional? In any case, August 8, the auspicious date will be remembered by the electric business industry, it is likely to become the development of mobile electricity business inflection point.

2014 can be called the development of mobile electric business. Alibaba launched a stake in mergers and acquisitions, Sina Weibo, a gold map, UC, MO, such as into the under, the layout of their own mobile operators, Beijing-east and Tencent to reach strategic cooperation in micro-letter and mobile QQ Open shopping portal, explore the mobile social power of the road.

Gome online at the mobile end of a unique way out of their own road, because believe that regardless of electric business or mobile electric business, must rely on user experience to win, so Gome online before doing more things is the integration of back-end resources and services, in the supply chain, logistics, services and other aspects of tamping the foundation, and then Bichigong to a point, That is, the wireless client, through the continuous upgrade revision, the Wireless client optimization and improvement, and the use of the wireless client online two anniversary of the formation of blasting.

From now on, the mobile electric business war has just kicked off, far from winning or losing. Although the rapid march of Alibaba, but this year in the contacts, mobile phone Taobao, Alipay, Weibo client, cat client and other mobile positions swing, has not been conclusive; Beijing-East mobile social power is also in the exploration period, so that the habit of chatting, playing games, micro-letter and mobile phone QQ users into shopping users, need a longer process.

Mobile electric Business For everyone, seems to be back to the original point of competition, the industry is likely to happen new shuffle. In this sense, gome online betting 2 billion on the mobile end of exclusive marketing, it has a special meaning.