2 years of personal insights on corporate website marketing

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I do enterprise website marketing has been more than 2 years, which has served the printing plant, parking lock manufacturers, car washing, such as automobiles, chemicals, building materials, education and many other fields. For the traditional enterprise network marketing, the author found that most of the novice still stay in how to build the site, how to carry out the initial stage of keyword optimization, this article to talk about their own in these 2 years, the Enterprise Network marketing personal experience and insights.

1, establish the comparative advantage, pull big and opponent distance

Every successful enterprise has a variety of success factors. and the sale of products on the Internet, because there are many channels, information flooding, price relatively transparent, playing a price war often will be a lose-win situation. I have served a parking lock OEM enterprise Network Marketing, out of 2 years of loss, is relying on its comparative advantage.

Because it is an OEM brand, not its own production, and only an area of less than 50 square meters of warehouses, facing a large number of competitors, the car parking lock manufacturers in various channels, encountered a different degree of sniper.

A, search engine entrance

Put Baidu bidding ads and network Alliance advertising, because the competitors are mostly manufacturers, strength, low prices, professional team. The author of the company's parking lock to sell 100 to profit, but competitors only sell 80 yuan can be profitable. Therefore, the opponent in the auction advertisement, completely will the author company Die. So that the company stopped bidding ads.

SEO, although the company's main keyword Parking lock ranking in the search engine home, but the front has 8 bidding ads, plus some manufacturers on the site of the attack, the number of visits per day is also poor.

B, Taobao big platform

Taobao, before a few competitors opened the day Cat shop, a firm monopoly Taobao natural search first 6 places. Secondly, these several manufacturers also developed a large number of Taobao distribution of personal shopkeepers, unified from the factory shipments, the price of its products and the author of the same company. Helpless, the author Taobao store customer base from the entire southwest contracted to Chongqing. and search Chongqing parking Lock, or Chongqing Local users, each month only a few orders.

As an OEM enterprise, there is no price advantage, and no channel advantages, how to break the continuous loss of enterprises? Later, the company found that the company can provide Chongqing area, Chengdu area of the lock installation Services. So, in the website, Taobao is the main advantage of this, to provide Chongqing parking lock delivery, installation, replacement and maintenance services. Sure enough, this comparative advantage, suddenly let the company in Chongqing, Chengdu customers greatly increased, and quickly in 1 months.

2, the replacement station dispersed risk, special tillage channels to establish advantages

A, the replacement station

The author of the search engine to take the strategy is mainly to SEM, supplemented by SEO. Because many industries, its main keyword Baidu index is not high, and the front page has 8 ads, even if you optimize to the first page 1th, the natural flow is also very limited. At this time, I advise you not to spend too much experience on SEO above.

Alternate station thinking is, when you are a station optimization to do better, rather than the energy spent in speaking the key words from the 2nd to 1th, but also as a substitute station, let shift station to get a medium ranking, to the search engine home to occupy a good deal.

B. Special tillage channels

To bring orders to the enterprise has a lot of channels, such as 58 classification, Network Alliance advertising, auction advertising, question and answer platform, Alibaba platform, Taobao and so on. But the author has done a number of enterprise network Marketing found that many industries, their orders are basically concentrated in 1-2 channels. such as manufacturers concentrated in Alibaba and Baidu bidding, and some dedicated to do Taobao, and some mainly rely on Baidu traffic.

I think, multi-channel, the so-called full network marketing is good, but often focused on a number of major channels, can set the main resources of small and medium-sized enterprises, to quickly find a breakthrough to enhance enterprise orders.

The typical case is, I used to be a car washer manufacturers customers. Previously did not only SEO, but also put the Baidu auction ads, in Alibaba, HC net, Taobao, and even micro-blog and the industry site have put ads. But company orders are always tepid, and then the company to create Taobao shop, focus on Taobao, the number of its sales only rapid growth.

3, often overlooked product nature

The Network marketing competition is more and more intense, the development all finally, you will discover many industry many products homogenization competition more and more intense, the price is more and more transparent. And you quote 100, other small factories offer 60, and then make a fortune to go, completely disrupt the entire industry. You spend a high price on the flow of money, because you have no prices, features and other competitive advantages, and then to the competitor. At this time, the product essence, the basic competitiveness of products is very important.

Early years, as long as you have products, prices are not outrageous, quality is not a mess. Then through the website or Taobao store, can quickly sell play. But now do more and more online marketing players, such as the author of the service of the Chongqing Parking lock manufacturers, in Chongqing, there are 7 local players, its access to consumer traffic costs are higher, and its product profits are squeezed almost meager profit. Therefore, the mature market, the product competition will return to the product fundamentals.

4, written in the last

More than 2 years of business Network marketing, the author found that the business is no size, sometimes a very humble product, but can create a staggering sales. Secondly, stick to the channel, stick to the product, it will eventually be eliminated by the rapid development of the Internet. As the author found that the same is done in Chongqing parking lock, some opponents have from the website, shop and other channels, development and real estate, property companies to carry out strategic cooperation, seize agents and so on.

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