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All said: The woman's money is good, the woman buys the thing impulse, the female commodity profit is high. However, a lot of electrical business encountered the problem is: Female users are particularly picky, women cut down to you want to cry, women grinding you would rather not sell, female users more easily gossip get a place to say you are not good, even vexatious.
Woman's heart, the submarine needle. Women's randomness, can not use too many rational data analysis. As a result, how to study female consumers is a key problem for the company that makes women e-commerce.
A. be proficient in calculation
Women are skilled at computing, unlike men. Men will be very direct in calculating the product's price/performance ratio, while women are exceptionally detailed and almost exhaustive. Including postage, merchandise fabric texture and color, whether deformation or decolorization, whether there is a gift activities, sellers attitude, whether to find coupons in a channel, can find the organization group buy and so on. Women are good at calculating and consuming a lot of energy, although in order to save a little money is not worth, but women are often happy to die without fatigue, this happiness may be a man can not understand.
Ii. The essence of social life
Common female friends and people "dazzle" said, look I bought this, today this clothes is a store bought yesterday. Love dazzle and compare with each other, is not a simple level of vanity. But a socialized nature of life. The Life status and status of women in society need to be fully embodied in their appearance, and they also need the external affirmation of others in eyes or speech.
In the real life is not enough, then dazzle on the site, dazzle people are always concerned about, this kind of attention to the feedback is much more than see a variety of hard soft advertising, especially has been the recommendation of the buyer, more than the trust of unfamiliar businesses a lot higher. For consumers, the initiative to pay attention to the information is positive, and passively received a variety of promotional discounts information can only make people more bored.
Third, Twitter woman world
Love the woman's nature of communication, so that women because of a topic, especially a consumer goods for interactive exchange, resulting in final sales, the effect is much better than advertising. How to initiate a discussion is something we have to consider, and again, how to steer the discussion to the right direction and "Fuzheng" the already-built building.
Believe that you are the purest essence of women
There is one of the most obvious differences between men and women when a merchant is selling promotional promotions. Most of the swarmed are women. Because men's first reactions are often deceptive, fake and so on, the first to look at the problem with a questioning attitude, and then let a lot of facts to prove that it is a discount, will go to buy back; Women's first reaction is usually to believe you, swarmed first bought, and then flattered to show off, if found to be cheated, Will spare no effort to request returns or make a fuss, not a few dollars, but a Cenbar.
The spiritual height of petty gain
"The greedy petty gain eats the big loss" for the woman, must arrive at finally loses the thought. Besides, it's not every time a petty gain is a disadvantage. How to buy things are spending money, cut two is two pieces, can be a gift to more than one, not just open a mouth?
You do not know, if the parcel put a small gift, is an additional not with the buyer said and unsolicited, even the most tattered worthless tasteless dirty little things, are an additional "surprise.". How can such a high degree of happiness be lowered to the material level for data statistics?
Six, the female is Yue oneself person
"Women for Yue", in China, particularly effective. Since for a certain man, then consider clearly the object, she may be for which man? Don't think just for the sake of love, then you think of women too narrow. For who, who, already includes: Family, elders, company colleagues, bosses, playmates, sisters and so on. Figure out who this is, and then tell her, buy this, can let this who how how can.
Vii. Women for their own
More and more women began to become independent, becoming a new era of women. This independence is not only economic independence, but the whole life state and mental state. They think that the day is for themselves, their own happy best. So more women begin to learn to love themselves, and the woman who knows self-love deserves to be loved by others.
Understanding the emotions behind women's words
Women bark, women's emotional, women need to be valued and care. All you have to do is, when she has a problem, forget what she wants, find the root of the problem, and solve the problem rather than satisfy her. Love her, not necessarily spoil her.
It's like she's not being unreasonable. Then to tell her the truth of right and wrong, the same way, when she wants to return the anger, let her calm and even make her happy is your most important job, then you have the opportunity to tell her, not the product itself is a problem, but a small use of improper.
Nine find a sense of belonging in glut
Into the mall, many women rush to the most people "floats", or simply go to the zoo crowded people have to laugh, women in the glut to find a sense of belonging.
The wisdom of being good at self-deception
Women like to hear Nice, like your compliments. In fact, many times, the woman's heart mirror, she knows everything, she is not to say.
Big article of the woman will be more comfortable, open one eye closed one eye of the woman is more intelligent, learn to forget women more happy.
Learn to add value to a product learn to praise buyers in every way you can
Xi. service is greater than money
Lower-level businesses sell products, advanced businesses to sell services. Just a salesman, then don't blame others for price, your sex is just the quality of goods, and we have to do is to add additional value in the sex, such as a very important point, service.
Let the buyer in a lot of small details of satisfaction (customer service attitude is very important), is to keep her at the root. It's always unrealistic to want to keep a guest with cheap, high-quality goods, and the same thing always has a cheaper seller, don't let the market form the vicious circle of pursuing low prices.
12. Commonness and Difference
Some women hate hitting shirts, on the way to meet with their own clothes girl, can be sad all day, later never wear that dress; some girls in order to say that two people have a good relationship, specially to buy the same clothes to wear, and most of the girls, two things have been done.
Women are fickle or complex confused, in fact, is not, quite simple, that is, with the sex just, not so much to analyze why, why do you not to guide?
13. Impulsive Loyalty
Men like websites, Internet product design is good, to smooth, to professional, user experience to be excellent; women like the site, nothing is not good, as long as I really like this thing, things show pictures, ideas, is to buy words, can break through countless encirclement, and finally achieve the purpose of purchase.
14, envy or jealousy
Few women sincerely praise or admit to envy another woman, when men say that a woman a lot better, even the fact that the next woman will still pout.
Women's love and appreciation of women, you can hardly understand is envy or jealousy. The key problem is that very few women are really willing to face the most authentic attitudes and feelings of their subconscious mind.
Good integration
If the men are more focused, suitable to become a field of Montana, then women are more divergent, and good at integration. Female executives, if not very masculine strong, there must be slick, means of rigid and soft and economic characteristics. A strong woman in a woman who knows what to say to someone is like wearing clothes on any occasion, and it is both pleasing and overwhelming. As long as the results of the final victory, they can endure, tolerant, circuitous. They enter can attack, retreat can keep, retreat freely.
16, big women, Little women.
Women are often willing to play not only a role, in the big woman or the little man wandering, is a woman's life wavering factor. Performance strong in the work, encounter problems can be spoiled to find help, to spend money to enjoy the spa, home also meticulously for family soup. It's hard to characterize a woman as a big woman or a little woman. Of course, depending on the mood, there's no reason.
17, Shopping spirit height and material height
Men always buy things with a woman and material, money, and so derogatory linked together, in fact, the happiness of women shopping, is often a man can not experience a kind of spiritual happiness.
As a businessman, want to be big, do well, also need to meet the purchase of women's spiritual high demand, let them happy and pleasant, and get some satisfaction.
18, star Imitation Show
A magazine hot push, the style of a Korean drama, A star love small things and so on, as long as a search these words, will jump out of a lot of expensive goods. To tell the truth, if there is no such elements, only look at the commodity itself, really very general, but the woman is good this mouth, you do not ask me why, conditionings good.
19. Charm of Constellation
Ten girls are nine keen constellations. A lot of girls see other people did not talk a few words, first ask you what Constellation Ah, and then very sorry, you are qualitative. Do not say the number, there is such proof, do n a topic at the same time selling the same commodity, according to the constellation of the topic sales volume greater than others. Of course, there should be some relationship with the project planning.
20, don't ask me why, know I don't tell you
The greatest characteristic of a woman is that you have no idea what she is thinking, and you can ask thousands of reasons why it is not necessarily explained by rational thinking and theoretical values. Women really in too many times, by feeling, not rational.
Don't tell me who's right or wrong, don't tell me what to do, it's not. Is capricious unreasonable, is fickle, is emotional, is not rational. But this is women, and women's unique charm.