200 Small and medium-sized enterprises to join the Wuchang Rice competition

Who's fighting for Wuchang?　　"Adulteration of the door" after the origin of industry fans "China Economic weekly" reporter Tri Xiaolin | Heilongjiang Wuchang reported July 12, dinner was just over, many people on television saw a surprising report. According to CCTV financial channel reported that many of the consumer market in Heilongjiang Wuchang "Rice floral" banner of rice, in fact, with a motley rice flavor mixed with the counterfeit. In the Wuchang of more than 10 rice processing plant investigation also found that from the Wuchang sold to the field of rice, there are few pure Wuchang rice or pure wuchang "rice flowers."　　Wuchang many rice processing plants generally take than "rice floral" cheap a lot of "639" or not Wuchang produced by ordinary long grain meters posing as "rice flowers." The news, shocked the whole country.　　All over the Wuchang will be selling rice, Wuchang is more urgent ordered the local many rice processing plant liquidation. Where is the real rice flower? Wuchang will the rice industry go? How will the local government restructure this pillar industry?　　Wuchang Rice "adulteration door" incident exposure, this newspaper reporter rushed to Wuchang, the first time to uncover the origin of rice industry truth-this is a recent Wuchang spread in the story. Slack July, Heilongjiang province Wuchang more than 10 private rice processing factory mister-level figures, meet to visit the Chagan Lake scenic spot in Jilin province holiday.　　On the evening of 12th, after visiting the filming of the TV series "The Holy Water Lake", the Mille bosses are happy to return to the station for dinner, and the wine table is placed in the Chagan Lake of the moon.　　During the dinner, a fine rice company's Liu Boss (a pseudonym) released impromptu "speech", from the Guarantee "rice flower" rice genuine, to the grain market prospects, and then to the future development blueprint for the company, Old Liu said, familiar.　　At this point, the clock pointed to 19:50, Shunxing is thick willow boss never dreamed, just two minutes ago, the CCTV financial channel "consumption claims" column has been on time, Wuchang "rice floral" Rice was a large-scale adulteration of the incident is being exposed-Liu boss's rice factory, because of rice whisky and add flavor fake, is on TV "show children." Everyone is drinking, no one is watching TV, Old Liu in the house outside the speech, TV in the house exposure, this whole thing.　　July 16, claiming to have witnessed the dramatic "Chagan Lake Night" of Wuchang, a rice company in charge of the scene to tell reporters vividly. The news finally reached Chagan Lake. "The next morning everyone ran back, at that time, many people have no bottom, feel like an earthquake."　　The official told reporters. On the morning of July 13, Wuchang municipal government convened an emergency meeting to discuss countermeasures.　　Immediately, by the industry and commerce, quality inspection and other departments of the investigation team to launch a comprehensive attack, to carry out the rice market inspection, the city more than 200 of the size of rice processing plants have been closed to rectify, was exposed the rice factory was picked, all products were seized.　　For a time, the "adulteration Gate" incident to Wuchang rice industry encountered an unprecedented "credit crisis." 　200 Rice Mills closed　The unprecedented low Wuchang rice industry Wuchang under the Harbin area, is located in Heilongjiang's southernmost end, and Yushu County across the river from Jilin Province, is the famous "rice floral" rice origin.　　Among the 800,000 farmers in Wuchang, 600,000 planted rice, planted 1.8 million acres of rice, and produced more than 1 million tonnes, the area of which was ranked first in the National county units.　　"Rice floral" rice has always been the main job of Wuchang farmers and the important source of government finance. Driving from Harbin, along the new highway to the south. July 15 10 o'clock in the morning, when entering the Wuchang boundary through the toll station, the sight caught the reporter's attention--both sides of the road, not even far from the hills, everywhere stands the rice processing enterprise billboard.　　The most conspicuous of these billboards is the advertisement of "Ming Xuan Jing Mi Limited".　　And this company, it is CCTV exposure of the 6 whisky and add flavor of one of the offending enterprises. Reporters during the Wuchang interview, everywhere can feel the crisis brought about by the oppression and dignified.　　In the town of Wuchang, a dozen rice companies closed the door, silent. "In the past, the big trucks can be more, the children are afraid to play outside, afraid of being hit by a car."　　"In a courtyard near the eastern shelter of the town, Lao Li pulled the barking dog and shouted to reporters," he said. In Wuchang, the reporter found, "Rice accident" This topic has become the village end of the "hot word".　　"Accident" 3 days later, by the adulteration of all kinds of rumors induced by the embellish-"a meter factory mister was media reporter ' fishing '", "some people want to paint white rice, posing as black rice to sell, the person has been caught up", "the middle of the bearer, after all the private processing plants have to be cut off" ... Various versions of the news were blown away like the wind.　　"Adulteration door" caused by the swirl of public opinion, will wuchang the whole rice industry are involved in the land of perdition? "So far, through the city of 200 processing enterprises, we have not found the fraud phenomenon, but the final results have to wait for the test report of physical and chemical indicators to know."　　A staff member of the Wuchang Trade and Industry Bureau, who participated in the rice market inspection, told reporters. Wuchang Rice Association president Qinliming with "sad" word to describe their mood, "indeed feel sad, Wuchang from the last century 30 's began to grow rice, after several ups and downs, and finally developed in the 1980 ' Five excellent Rice ' series of high-quality varieties, that is, ' rice floral ' rice." It can be said that from the solution to food and clothing to the pursuit of taste and health, can the grain to the brand to enter the world level, in other parts of China is not rare.　　"In Qinliming's view, although the" adulteration door "incident to Wuchang Rice, but from another point of view, there is also a positive side, that is, more consumers know the quality of Wuchang rice. "Rice delicious, will have so many people to fake, now we have to do is how to wuchang rice industry, scientific, rigorous and effective supervision and management." "Qinliming that as" Chinese geographyLogo protection products, "agricultural products geographical indications of trademarks" and "China's famous brand products" Wuchang rice, will certainly survive this sudden "credit crisis" and win back a good reputation.　　Wuchang can sell the price? Worried rice farmers memories of the autumn and winter of 2009 Wuchang Rice Market, is a very happy thing, this from the rice farmers Wang Yaming tone can be felt. Wang Yaming lives in Changle Korean autonomous township, home has 3 jiong (about 3 hectares) of rice paddy, Plant Rice Floral 2nd, he told reporters, his daughter living in Beijing, "Last October, November, Wuchang Rice purchase price of crazy rise, particularly like the 2009 Beijing property market." Wang Yaming said that at that time the rice one price, even within an hour of the price is not the same, Wuchang Paddy Price from the autumn of each Jin 1.5 yuan, 1.7 yuan to 1.9 yuan, 2 yuan, and finally reached 2.1 yuan. Farmers are selling a good price in the fall, and last fall, farmers were happy to shut up. Also have unhappy, that is because sell early, sell cheap, the more in the back sell, the higher the profit. According to President Qinliming, 2009, Wuchang Rice prices reached the highest point in history.　　Wuchang existing rice paddies 1.8 million mu, 600,000 farmers planted rice, 3 mu per capita cultivation, in accordance with the harvest of about 1500 kg of rice per acre, selling 2 yuan per catty, 2009, Wuchang farmers per capita income of rice cultivation can reach about 9000 yuan. "Annual income of 9000 yuan per capita, this figure even more than the Wuchang urban people's income." Let's just say, last year Wuchang farmers a year of rice income, equivalent to the other areas of Heilongjiang farmers Rice two years of income, you said farmers can not be happy.　　"Qinliming said. Experienced the "adulteration gate" incident, this year Wuchang rice farmers income will be reduced?　　During the interview, in the face of such questions, the reporter got two completely opposite answer: a, will reduce; B, will not be reduced.　　Through the interview, the reporter found that the reason why there are different answers, because the Wuchang rice industry has two completely different model of rice acquisition. One model is that rice farmers as a retail investor, and the harvest season waits for grain brokers (often referred to as "grain dealers" in northeastern rural areas) and rice processing plants to acquire them, rice farmers in terms of price is active and passive-initiative is because you can freely buy and sell, who out of the high price I sell to who, can try to buy a good price; the passive side is,　　Once the market fluctuations, such as the purchase price is low, it is easy to lead to a low price to sell. There is also a model is "order Agriculture" mode, namely rice farmers and rice production, sales enterprises to sign contracts, from seed selection to field management, to harvesting, completely in accordance with the norms of cultivation, in the autumn, enterprises in accordance with the price of prior negotiations to purchase rice farmers.　　If the purchase price is lower than the market price, the manufacturer must make up the insufficient part, if the purchase price is higher than the market price, the factory also never goes back, the result is: rice farmers will not suffer in the price. "Order farming benefits farmers, but the biggest beneficiaries are businesses." "HaZhang Yu, Chairman of the board, said to reporters, "If you want to really wuchang the rice, ' order agriculture ' is the most powerful quality assurance system." From the selection to the final turning into sparkling rice, each link is under control. Zhang Yu told reporters that two years ago, he set up his own agricultural cooperatives in Wuchang Changle Township, and elected 5 members in the membership to exercise supervision power, "we are playing the ' pure organic rice ' brand, cooperative form is to ensure the quality of rice, but also the most effective way to protect farmers ' income."　　"Adulteration behind the Mi Yuan for four big mouths and 200 small mouths in the" adulterated door "behavior was exposed a few days later, five ordinary people seem to have found the cause of Wuchang rice" disgrace "deep-seated reasons. Wuchang a Rice Research institute staff told reporters, "The Mi Yuan of the competition, to some extent, stimulate the pusher greed." "" In recent years, Wuchang Rice fame, so many other provinces, and even transnational grain enterprises have been eyeing the wuchang rice flowers, which led to the tension of the supply. July 18, a Wuchang rice industry veteran to the reporter analysis, said, "foreign large enterprises to Wuchang ' Rob Food," which indirectly led to last year's price fever, but also lead to Wuchang rice ' impure ' one of the factors.　　"The reporter learned that at present, Wuchang rice industry shows the pattern of the Warring States Period, in addition to the local 200 small and medium-sized Enterprises, COFCO Group, Malaysia Fung-Yi International, the local grain giant Wilderness Rice Group, the capital of the eastern group, such as the four giants have gathered Wuchang." It is understood that at the end of June 2009, Wilmar International and the Heilongjiang provincial government signed a 6.5 billion yuan investment agreement. And prior to 2006, Wilmar International's Benefits Hai Jia through the "Incense full garden" brand into small packaging rice industry.　　2008, packaging printed on the "Origin: Heilongjiang Wuchang" "Golden Arowana" small packaging meters began to appear in the country's major supermarkets. And in Wilmar International to throw 6.5 billion yuan large single, COFCO group also signed a strategic cooperation agreement with Heilongjiang Province, the commitment in Heilongjiang Province will reach the new investment of 10 billion yuan, the project involved in food deep-processing, livestock and poultry processing, grain and oil warehousing, dairy industry, commercial real estate and financial industry.　　This year, Cofco Oil Holdings Limited invested 170 million yuan in the town of Wuchang Wuchang, building an annual processing capacity of 100,000 tonnes of rice, which has now entered the infrastructure construction phase and is expected to be put into production by the end of the year. 2008, has been focused on financial investment in the listed companies Orient Group began to enter the field of grain, the goal is to build Heilongjiang province, the largest rice organic industry chain in 3 years, one of China's largest agricultural industrialization leading enterprises.　　According to media reports, Zhang Hongwei, chairman of the Oriental Group, has been working with the Wuchang agreement to build Heilongjiang province's largest rice processing park and the country's first-class rice logistics Park-Wuchang rice trading market, and the construction of two annual processing 30,000 tons of rice production line. July 19, after several setbacks, the reporter came to the Oriental groupThe office building in Wuchang and the processing workshop under construction. Because Wuchang is in "Adulteration gate" whirlpool, Oriental Group Wuchang Branch also appears very deserted.　　According to the staff on duty, at present, the Oriental group in the Wuchang of the work has not been "adulterated door" impact, but "leadership is not, there is nothing I can tell." The northern Wilderness Rice farming Group is affiliated enterprises, also in Wuchang has 100,000 tons of high-end rice processing projects.　　July 18, the reporter came to the Wuchang Highway toll station near the northern Wilderness Rice Company, an unnamed staff told reporters that due to occupy the geographical location and people and the rice industry in Wuchang in the Mi Yuan is very rich. Four big giants stationed, make Wuchang local small rice factory feel the pressure of survival, "maybe one day we have to swallow, someone else has abundant funds, can afford to play ah." Zhang Yu reluctantly said to the reporter, "However, I do not understand that the annual output of Wuchang rice is only 1 million tons, and will not increase in the future, such a small cake, four big mouth, plus 200 small mouth how to eat it?"　　"The introduction of the leader" of the political and corporate differences Wuchang Rice How to do strong?　　In the interview, a local millet enterprise in charge of the reporter said, Wuchang Rice should go "agricultural luxury" route, rice flower floral rice can not be bigger (due to the production and scale is limited), but can do strong, make real high-end organic rice.　　Compared with the resistance of small and medium-sized enterprises to the Giants, the future of Wuchang Rice, Wuchang the government's views are obviously different. July 17, Wuchang party committee Vice minister Li Jingqui to reporters to provide a copy of the city government materials show that the Wuchang government will wuchang future development of the rice industry to implement long-term planning, the establishment of Wuchang Rice brand protection, industrial development Implementation plan, the establishment of rice monitoring and management office, perennial supervision;　　To ensure that the original production of high-quality fine rice, the introduction of leading enterprises, and further standardize the integration of rice processing enterprises, to create a unified brand. Wuchang deputy Mayor Xuqingwu recently interviewed the media also said that to promote the development of rice industry, Wuchang will introduce and cultivate leading enterprises. "As a result, leading enterprises can play a agglomeration effect, help to form a specialized production base around the leading enterprises and regional layout form; the other small enterprises and farmers also have a strong driving and radiation role. "" Therefore Wuchang Rice brand integration should pay attention to the cultivation and support of large leading enterprises, in finance and taxation, credit, technology reform and other areas to increase support for the development of leading enterprises to create a good external environment.　　"said the deputy mayor of Xuqingwu.　　Obviously, on how to ensure the "Wuchang Rice" brand reputation, do strong rice industry logic judgment, should not "introduce leading enterprises" has become the government and local SMEs differences.　　And how this disagreement can be solved, will determine the future of Wuchang rice. Approaching the "rice floral" "Rice floral" is in the 1990 's Heilongjiang province Wuchang LocalThe cultivated rice varieties have the characteristics of strong aroma and disease resistance. "Rice floral" rice color clean, translucent, is pointed to fine shape. After making rice, the rice is transparent and bright, the ordinary long grain rice is milky white. Its processing technology advanced, fine, after decolorization, polishing, and other 6-particle selection process, no broken particles. The rice flower fragrant rice in the hand rubs, has the very light fragrance on the hand, the rice will become more and more fragrant.　　and add flavor of rice will leave a strong flavor, rice on the taste shallow. Wuchang rice industry chain map seeds are currently wuchang within 1.8 million acres of rice-growing areas, about 1.2 million acres of farming is "rice floral" farming using the traditional way of farming, spacing longer, artificial weeding, organic fertilizer harvesting rice flowers after 142 days mature, harvesting is also used hand-picked food brokers and grain Food enterprises to farmers to buy rice individual rice farmers will be "motley Rice" mixed in just harvested "rice floral" rice sold to buyers/individual grain brokers and agent acquisition enterprises in the acquisition back of the "rice floral" rice mixed with "a motley rice" to provide food processing enterprises.　　The main varieties are the similar form of "639" rice.　　Processing of conventional processing of individual grain processing enterprises in the process of adulteration and injection of flavor, so that it has a fragrance market sales all over the shopping malls supermarkets sold Wuchang "rice floral" rice mixed. Once he was "rice flowers" of the breeders, so that Wuchang rice world-famous; now he stood in the fame and bustle outside, trying to retain the "rice flower" seed, maintain the status of Wuchang rice.