2013 business will increase budget for big data

Infogroup Targeting services and Yesmail Interactive Company issued a joint http://www.aliyun.com/zixun/aggregation/32268.html " > surveys show that this year, companies are ready to increase the budget for large data analysis.

The survey involved 700 companies involved in DMA2012, 68% of which said they expected a bigger chunk of their 2013 per cent budget, and only about 30% said they expected to cut the budget. The survey shows that big data buyers have a better understanding of the market, and are now shifting their attention to recruiting the technology and related talent.

Not just large data acquisition

"Data acquisition has become a relatively basic part of the problem now is to connect different forms of data through multiple channels." That's where the company can get a deeper understanding of customers, "said Michael Fisher, president of Yesmail Interactive.

Surprisingly, Infogroup said that only 11% of companies said data collection was their hardest task, and another 45% said that identifying analysis or applying customer information was the biggest challenge for big data this year. A handful of companies are even planning to recruit executives, Infogroup said, with 5% of companies planning to manage people at the top to recruit large data operations.

Infogroup's survey also illustrates how companies plan to acquire data and use it to achieve greater business benefits. Nearly 80% of companies say they are "planning to make better use of their social networking data in 2013 to increase their market competitiveness".

Large data leads to the development of network market

This year, companies will focus more on the web, increasing their market competitiveness in a variety of ways, through 83% of the Web site, 72% by email, and 59% through social media channels. At the same time, the company will be from the data analysis of the insights to be applied to offline marketing activities, 47% through direct mail, 32% through print, 30% through the telephone market.

These results suggest that most companies will continue to adapt and adjust to large data, and to gain insights into the market and customers they derive, rather than evading large data.

A survey by Neolane, a recent market software expert and a member of DMA (Direct Marketers Association), found that 60% per cent of the respondents were plagued by big data problems, and 53% said they encountered difficulties in data mining and analysis. How to handle the relationship between large data and enterprises has become an important task of every enterprise in the 2013.

(Responsible editor: The good of the Legacy)