2013 China game market Top Ten guesses: the page swims the market to the top

of the handheld game machine

BEIJING, January 15, December 21, 2012, the Rising sun through the late escape of a few remnants of the cloud, together with the shattered, and the Mayan end of the fable. It may be remembered that a doctor who lived in medieval France, Nostradamus, also failed to predict the end of the world. You know, this "half fairy son" crow mouth but successfully predicted the "Louis 16 Escape", "Hitler's death", "Napoleon defeated" and "the United States 911."

After this, I am afraid that no one on Earth will be able to predict the end of the world, or rookie prophets can learn predecessors, the end of the time in their own death for many years when people find the prophecy is not allowed, but have forgotten who the prophet.

Beyond the end of the scope of the "prophecy" is still active, the game of the big boys in particular, MA predicted that mobile games will occupy the future market; Ding Lei predicted that Windows Phone will die; Chi predicted the Chinese online games Enterprise holding regiment to go to sea ...

As observers, we do not make predictions, but only to the 2013 Chinese game market hot to make bold guess, the right to the New Year's game market to start a good omen it.

Guess one: The spring of the mobile game

Finally saw the money son back! Despite the escape of the pioneers in the field of mobile gaming. But finally some successful works surfaced "Forget Fairy", "Immortal Road" and other works monthly income of more than 10 million. With the popularity of smart machines and the growing habit of paying people to pay, there will be more excellent mobile games to add to the "million-monthly club." By then, the mobile game will usher in the real spring.

It is noteworthy that the current income of several hand-travel works are in the early end of the way to show on the mobile phone, and pay for the majority of the reference to the end of the tour, the model of the page. In addition to the mobile gaming market, "indigenous" entrepreneurs and start-ups, large online gaming companies and page-tour companies have joined. Perfect, grand, giant and other large-scale net swims enterprise already started or is about to launch the business, can anticipate, 2013 mobile game market will usher in more high standard work.

Guess two: page Tour market to the top?

2011, the page swims. 5 billion of the market income level, let this is originally just the game market supplement "The Little Guy", began to be able to independently "big" growth. More entrepreneurs to join the market; A number of large client enterprises to open the relevant business, the target of doubling the total market For a time, the page tour market is brilliant.

The 2012 web game market does not seem to be moving in the direction people expected. Several agencies have already predicted ahead, page tour market breakthrough tens of billions of hopeless; web game based business impact on the listing of companies without exception to the use or rejection; Kunlun Worldwide, Lok Hong Kong and several other established business bottlenecks ... That's not a lot of revenue duplication and a much lower profit margin than a large client game.

All along, the web game has a short life cycle of products, high risk, low profit margin of the hidden dangers, by these hidden troubles broke out of the enterprises.

Chinese game analyst Wang, vice editor of China Game Industry Report, believes that the growth rate of the 2013 Web game market will slow, and the breakthrough of tens of billions is a realistic goal.

Guess three: The client market, broke out in silence

Although the total amount is still increasing, but the large client swims the game market share is shrinking. We applaud for the diversification of China's gaming industry, but also for the traditional large-scale client games pinch a sweat this represents the first group of players to contact the earliest networking game patterns.

The World of Warcraft, which has always stood as a model, has suffered a succession of players in the past 2012 years, and the results of the year's Blizzard show that World of Warcraft lost 1.1 million of its players in the single quarter. The introduction of the panda puzzle has helped to boost the player's return to a certain extent, but the trend is still slipping.

Domestic online games of high income, still concentrated in the "Sin" series, "Legend" series, "Deer Ding kee", "Perfect World" and other old games. 2012 New works, in addition to the "God Carved Hero," "Painted 2" and other small black horse performance, most of the work is still "see light dead" state. and a variety of the market has placed great expectations of the press after the launch. 2012 is also seen as a silent year for the client gaming market.

Silence should also be seen as the darkness before the dawn. At the same time as the old players lost, mobile games and web games also cultivate more potential users for the client games. These users in the habit, and love the network game at the same time, will pursue a more exquisite, more play of the work. 2013, a group of truly "generations" of the level of the masterpiece is about to meet with the players "smile proud of the world", "star Vector ol", "Seven Dragon Bead", "Jian Ling" ... The client market is about to explode in silence.

Guess four: China to become the biggest export net game?

This is a seemingly some "ah Q" Spirit of conjecture. According to "2012 1-June China Game Industry Report" shows that in the first half of 2012, China's independent research and development of PC network games overseas export real sales revenue of 1.13 billion yuan, showing a sustained growth trend. Industry analysis, the annual export income is expected to exceed 3 billion yuan.

The numbers are dwarfed by the proportion of South Korea's exports, which account for more than half of the overall market share. Similarly, American online games overseas exports are also above China.

It is not impossible for China to become the biggest exporter of online games. First of all, in recent years, Chinese online games have maintained a faster growth rate. 2012 growth is expected to remain above 50%. If 2013 can maintain this situation, then catch up with South Korea, the United States will become a reality.

Second, from "stragglers" to "large-scale output." After the Chinese online gaming enterprises have to go to sea enclosure of the era, the leader of the perfect world by virtue of the accumulation of overseas markets in the rich experience and open up the channel resources to build the largest and most influential online game import and export platform Pwie Perfect World Import & Export Platform, "perfect World overseas import and export platform", for domestic quality games set up the "Highway" out of the country.

Third, the development direction of globalization of domestic enterprises. In addition to the perfect, grand, Jinshan and other established enterprises in the global market began to intensive cultivation, some emerging enterprises are actively expanding global business. Chi, the perfect world's chairman and CEO, recently revealed that 2012 's perfect world's overseas income accounted for about 30% of total income. And the interesting tour, Kunlun and other pages of the upstart is also actively expanding the share of overseas business. This also marks the pace of globalization of Chinese online games enterprises is gradually accelerating.