2013 China Hand Tour key development game independent development and distribution and operation business

Absrtact: China Hand Tour CEO Xiaojian (Tencent Science and Technology map) Tencent Science and Technology (Frank) July 30 news, according to Cmge China Tour CEO Xiaojian revealed that the 2013 China Hand Tour focused on the development and distribution of the game independent Development and Operation Business, and as of June, independent research and Development has

China Hand Tour CEO Xiaojian (Tencent Science and technology with map)

Tencent Science and Technology (Frank) July 30 news, according to CMGE China Hand Tour CEO Xiaojian revealed that 2013 China Hand Tour key development and distribution of the game and the operation of the business, and as of June, the independent research and development has a game over tens of millions, there is a game close to tens of millions, and 7, 82 months will be an independent research and development game focus on the online time.

He also disclosed that in the issue and operation, as of June has combined 37 games, a single generation of 17 games, the business of issuing business water has reached the monthly tens above, and the average monthly growth of more than 50%. It can be said that after 9 months or so, CMGE Chinese hand Tour has successfully transformed the smartphone gaming business.

This aspect benefits from the fast growth smartphone user and the hand swims the market, on the other hand also can confirm cmge Chinese hand swims the self grinds the game + to issue with the operation "two carriages to go hand" the strategy to have achieved the remarkable result.

The following is a transcript of the dialogue:

Tencent Technology: Since the listing last year, out of earnings pressure. China Hand tour group should be for their own revenue has certain requirements and expectations, first of all, as of now, whether to achieve the desired objectives?

Xiaojian: With respect to revenue targets, revenue targets for the first quarter have reached expectations. As of June, independent research and Development has a game over tens of millions, there is a game close to tens of millions, and 7, 82 months will be independent research and development of the game focus on the online time, which believe that there will be tens of thousands of game products produced; In the distribution and operation, as of June has been combined with 37 games, a single generation of 17 games, The business flow of the distribution business has reached more than tens, and the average monthly growth of more than 50%. It can be said that after 9 months or so, CMGE Chinese hand Tour has successfully transformed the smartphone gaming business. This aspect benefits from the fast growth smartphone user and the hand swims the market, on the other hand also can confirm cmge Chinese hand swims the self grinds the game + to issue with the operation "two carriages to go hand" the strategy to have achieved the remarkable result. We are confident that we will be able to meet our expectations for the year 2013 and may even exceed our expectations.

Tencent Technology: Since the listing, China's hand tour group in the direction of the development of a very important business is the hand tour of the distribution and operation of the business, then China's hand tour is how to find the right partner?

Xiaojian: We mainly from the following points to select partners: Team of producers, the main strategy, Master and the United States have developed a mobile gaming products experience, whether it is a successful experience or failure of experience, of course, the development of successful products will be better, and even if the failure of the team can be clearly summed up and corrected, but also a very good team Whether the team's core members have had a certain amount of time to work or know each other rather than new pieces, and whether the client-side development is a familiar and manageable game engine for selecting the master and technical team. Is there enough experience with server-side development, experience in dealing with a large number of users, the team for the development of the game product user group positioning is clear enough, the title of the game selected to meet the target customer group taste mouth; whether the game design can be enough to impress and stick to this target customer base We will also be concerned about the team's desire for success, the frenetic pursuit of the game, the atmosphere of the work, and the awareness, ability and mechanism to respond quickly to problems in other people's roles.

We have a lot of access to developers. We have a team of professional search products and evaluation products that meet a lot of game developers and evaluate many products every day. We are also in Chengdu United 91 Wireless and it teahouse each month to host a developer salon, with a number of developers each month have the opportunity to communicate and contact, so that they can bring their own new products to share the exchange with everyone, also allows us to have more opportunities to explore good works.

Tencent technology: When it comes to the investment team, can you disclose the standards of the Chinese Hand tour group Investment team. Which one of our investment teams do we prefer?

Xiaojian: In fact, the standard of the investment team and we look for product standards are basically the same. For investment, we will look at their team for the future development of the concept and planning is clear, team core members of the future development of the concept is highly recognized. The other is their mechanism for transparency in financial monitoring.

Tencent technology: "The Call of the Dragon" is the new line this May, how is his performance? As a heavy product how much did he contribute to the group?

Xiaojian: Because this product July 5 only the official test, the public test of the flow and pay rate are in the industry level. Products we will continue to fine polished, and will continue to provide more and better players operating activities, I believe it will reach expectations.

Tencent technology: In the future, cmge whether to find a more suitable for their own product cooperation platform. He is 360 so to white-collar as the main user platform, or similar to millet such an exploratory user platform?

Xiaojian: Different characteristics of the game, according to the characteristics of the product to choose the right channel and platform. 360,uc,91 and other platforms have their own user group characteristics, we will be based on different products to choose the right channel and platform.

Tencent technology: In the cmge of their own research and development power to the future will have expansion? Do you consider improving your performance by acquiring a successful team on the market today?

Xiaojian: We now have more than 350 independent research and development teams. Any research and development company will have its good product type, and CMGE Chinese hand tour according to its own characteristics selected "athletics chess game" and "MMORPG class heavy Game" two major types. We will be based on product development needs to increase the reasonable staff, the two major types of game products to do deep, do through! The main direction of our acquisition is to consider projects and companies that can further expand our competitive advantage for our two major types of business, as well as to have a sustainable user flow channel or a complementary platform product company with our business. We will not rush through acquisitions to improve performance, and what we need is robust sustainable development.

Tencent technology: In order to ensure the company's platform products rich, will the future consider the establishment of support funds to invest in small and medium groups?

Xiaojian: We actually have a fund, called a new start fund. Now we have a team of about 10, and in addition we have a hatchery base in Chengdu that not only provides money but also provides free office space for the team. The main purpose of our investment is to support the potential of the team to help them solve the problem of capital, we will not take up too much of the shares, will maintain the enthusiasm and effectiveness of the team. And as to whether the product to our independent cooperation, this is mainly to see the team's will, we will not be tough requirements, but will require the same conditions, give priority to us.