As of January 19, mobile internet users have grown rapidly and have a tendency to go beyond fixed internet users. Some analysts predict that by 2013, Global mobile internet users will be close to 2.4 billion. According to Analysys International forecasts, China Mobile internet users will exceed the number of Internet users in 2012. By 2013, the domestic mobile internet market will break 300 billion, while the main contribution to the growth of mobile Internet from the flow fee to products, services and E-commerce tilt.
It is understood that 2010 mobile Internet continued to maintain a rapid growth trend, as at the end of 2010 mobile internet users reached 288.19 million, the income scale of 63.7 billion yuan. and products and services and E-commerce has become the main contribution of mobile Internet.
Analysys International analysis that 2011 Mobile Internet will continue to improve the scale, Analysys analyst Sun Pelin said, because mobile internet has become one of the future trends, operators in the tariff will have a certain downward, so that mobile interconnection more popular, which led to the development of relevant mobile Internet applications, In turn, the number of mobile Internet users continues to increase.
Sun Pelin predicts that in the next year or two, wireless music, mobile reading, mobile gaming and other content-type mobile applications will have a significant increase in application acceptance and willingness to pay, while mobile e-commerce and other emerging lifestyles will be vigorously promoted, some mobile internet users will gradually develop the habit of mobile phone shopping, With the increase of the number of mobile Internet coverage, the characteristics of mobile internet media will be widely recognized and used by advertisers.
The entire mobile internet market will grow by around 50% in the next 3 years, and the overall mobile internet market is expected to reach 320.4 billion in 2013.
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