2013 China Network Group buying market data monitoring Report core data

April 1, the domestic famous third party E-commerce Research Institute-China Electronic Commerce Research Center (100EC. CN) Joint Network released the "2013 China Network Group buy market Data monitoring report." (Report download: http://www.100ec.cn/zt/upload_data/down/2013tgshj.pdf). The report shows: 2013 year buys the total market transaction amount amounted to 53.289 billion yuan, compared with 2012 the chain Rose 52.8%, the turnover net gain 18.4 billion yuan. The following is a summary of the report's core data: Transaction size: 2013 Annual group purchase market transactions amounted to 53.289 billion yuan, compared with 2012 chain Rose 52.8%, a net increase of 18.4 billion yuan. Total annual group purchase of merchandise sales totals 919 million pieces; Discount trend: The average discount from 2013 buys a higher trend monthly, rising from 43 percent in the year to 45 percent in December. Customer price is 58 yuan. According to this calculation, 2013 group purchase for the national consumer savings accumulated up to 73.6 billion yuan. Market share: At present, the group purchase site is divided into three categories: the United States Group Network, public comments network, litters Group, handle nets, glutinous rice Network, high-peer network, such as the top ten group buy site, poly-cost, Jingdong group purchase, 58 group buy the main platform and Poly-Mei excellent products, know my net, buy Wang, such as vertical or small and medium-sized group purchase site. 2013 years ago, the top ten group purchase site turnover and accounted for the total market share of 42%, group purchase platform accounted for 37% of the market share, other small group buy NET and vertical Web site turnover and accounted for the rest of the market share of 21%. By the end of 2013, a total of 6,246 domestic group purchase site. Among them, the 2013 annual number of new group purchase sites for 69 (of which the first half of the birth of the number of sites for 41, the second half of the number of sites was significantly reduced to 28). The number of websites operating in the country is 870. From the start to date, the number of group purchase site closed up to 5,376, group purchase site failure rate of 86%. Urban distribution: In the city distribution, 2013 City Group purchase turnover TOP20, Beijing, Shanghai, respectively, 2.65 billion yuan and 2.378 billion yuan ranked first, runner-up, the top 20 group buy City annual turnover of the sum of more than 300 million yuan.