2013 China online dating market revenue reaches 2.02 billion yuan

Absrtact: 2013 China online dating market revenue reached 2.02 billion yuan, an increase of 31% than 2012. It is expected that by 2015, the online marriage market size reached nearly 3 billion yuan. By the end of 2013, China Mobile dating market has reached 210 million users, mobile end, O2O and

2013 China online dating market revenue reached 2.02 billion yuan, an increase of 31% than 2012. It is expected that by 2015, the online marriage market size reached nearly 3 billion yuan. By the end of 2013, China Mobile dating market has reached 210 million users, mobile end, O2O and product segmentation model will be the next major competition points.

The report says growth in dating sites (PC-side) has begun to slow and seasonal fluctuations. The rapid development of the mobile end has reopened the new growth of the marriage market. Data show that by November 2013, PC end users monthly use of 6 reduced to 44.5%, mobile end users have achieved catch-up. Among them, the lily net in the third quarter of 2013 mobile end users have exceeded the PC side.

The traditional marriage website market steadily makes more websites see the present opportunity, through the online website widespread user resources to provide one-to-one professional matchmaking service, the lily net current offline entity shop already has more than 70, through the Alliance Cooperation way operation.

At present, China's network of love and marriage dating market revenue structure, online membership payment is still the main revenue, but as the online model gradually become popular, user growth began to decline, offline high-end hunting marriage, one-on-one matchmaking service began to receive attention, starting from 2012, offline part of the growth rate has exceeded online, 2015, Offline revenue will reach more than 700 million yuan.

Online personalized matchmaking service is becoming the main way of income growth in the next century, and from matchmaking to the field of love and marriage development.

Application rankings and analytics service provider App Annie today released the 2013 home app revenue rankings on Apple's iOS and Google Play platform, the top domestic application of the century.

According to official figures, the century-edge mobile end users accounted for 40% of the overall user ratio, from the mobile end of revenue accounted for the overall revenue of about 23%, the end of this year may reach about 40%.