2013 China online short rent: Landlord generally young short rental market space big

Recently, the China Index Institute released the "2013 online short rental Industry Report" shows that in the online short rent consumer group, take the traveling vacation as the travel goal the most, the proportion achieves 60.6%; Villa as a new short rental industry, in 2013, demand growth, especially in Shanghai, Beijing, Guangzhou and other first-tier cities, It is popular among students, white-collar workers and other parties.

Landlord generally young short rental market space big

"2013 online Short rental Industry Report" shows that short rental of the east mainly young people, more than 60% of the age concentration in 21-35 years old, their familiarity with the network and new business acceptance is generally higher. In the number of listings, 64.5% of the landlord has 10 of the following listings, more than 80% of the landlords have been in nearly three years to contact the short rent model.

Jun Jun is a short tour of the World online rental of a Chengdu landlord, 28 years old this year. Asked about the reasons for operating a short rental, he said that in early 2013, just have their own set of decorated two-bedroom idle, a chance to learn from the Internet to short rental business, "just started to take out the home of the idle house to try, did not think will be uploaded to travel the world short rental network after the effect is very good, far beyond their expectations." "In a short span of one year, the number of troops in the army has expanded from 1 sets to more than 30 sets." He said, "My house is mainly located in the vicinity of the Wuhou Temple Kam, to Chengdu travel more tenants, the market demand is very large, peak season is in short supply, and then intend to increase the availability." ”

According to industry analysts, short rental industry's rapid rise, so that many homes have idle housing, or in the past, the main owners of long-term rental recognition of short-term rental industry potential business opportunities, began to gradually enter the market, but also shows that there is a huge market space waiting for a short rent platform to dig.

Tourism vacation is the primary purpose of more than 60% of the total

In recent years, short rental accommodation with its diversity, personalized features gradually favored, in addition to the people with deep tourism needs, all kinds of travel, examinations, job hunting, visiting relatives, medical treatment and other people are short rental of the main consumer groups. According to the report, 2013 tourism needs accounted for 60.6% of the demand, followed by travel, examinations accounted for about 15.9% and 13.3% of the purpose of occupancy.

Compared with traditional hotel accommodation, short rental accommodation not only in the price more competitive, its well-equipped, strong sense of home and other characteristics, more to meet the diverse needs of tenants. Short rental housing usually from some family hostels, personal homes, can provide kitchens, washing machines and other ancillary facilities, decoration and traditional hotels are different, in the accommodation experience will be more home feeling. The report shows that the high cost performance, home feel strong, to meet the personalized needs of the tenants to choose the short rental of the three major reasons, accounting for 35.8%, 19.1%, 16.8% respectively.

Mr. Zhang of Beijing has just taken his family to a trip to Xiamen. Although the first attempt to this short rental accommodation, but he felt particularly good, "we have a family of 5, in the World short rent online booked a two-bedroom seaview room, 4 days to calculate down to at least thousands of yuan in the hotel room." I am most delighted that the home appliances kitchen is complete, as convenient as home, but also can cook their own meals, the elderly children eat more healthy. ”

The short rental experience is quite satisfactory, Mr. Zhang said, not only their own travel, travel will choose short rental, but also will be short rental this fashionable way of accommodation introduced to the nearby relatives and friends.

Short-term apartment is the preferred party villa to be admired

Short rental source types of diversification, short rental market is a major advantage. In addition to ordinary apartments, there are villas, courtyard and other features of a variety of rooms. Survey data show that short rental apartments for tenants to bring a family-style accommodation experience, is the tenant's preferred type of housing, accounting for up to 51.5%.

In particular, the report suggested that, although the current Villa housing in the overall short rent booking accounted for is not high, but 2013 domestic short rent market villa availability of demand growth is obvious, especially in Shanghai, Beijing, Guangzhou and other first-tier city of the party villas booking is very hot.

From the world short rental network can be seen, only in Shanghai Villa Housing has reached hundreds of sets, but there is still a shortage of demand. Take Songjiang a party villa for example, the villa is equipped with KTV, board games, kitchen, bedroom and other facilities, can accommodate more than 20 people, per capita consumption of about 50 yuan, its price advantage is obvious. Landlord Humin said that the short rent Villa business in Shanghai has been very common, especially by students, white-collar and other parties in favor of the crowd. "February has been all rented out, there are a lot of people want to make a reservation can only be postponed, especially the weekend stalls particularly sought-after, of which 80% of the orders are from the world." ”

Travel world Competitive Advantage obvious industry position leading

The report on the domestic short-term rental platform for the 2013 operating indicators of comparative analysis, the data show that the world's short rental network to 200,000 sets of listings, 35,000 landlord number, 360 domestic urban coverage and other indicators of stability in the first place, its number in the front-line and popular tourist cities have an absolute advantage.

In the service of the landlord, the Tour of the world implementation of the Landlord Free Commission policy, not only reduce the landlord and tenant transaction costs, but also greatly promote the short rental online booking market development, while the world also free of charge for the landlord to provide 400 transfer and availability of on-site shooting services; From the payment to stay, the tenant provides a series of human services.

The report concludes that, according to authoritative data, the 2013 China online tourism market transaction size of 220.46 billion yuan, the 2017 market size is expected to reach 465.01 billion yuan, of which online short-term rental will release huge market potential. At the same time, with the development of domestic tourism and the increase of free line, the demand for accommodation will also increase, which provides a fairly broad market space for the development of short rent. In particular, online short-term rental market prospects are generally optimistic, is expected to develop into the domestic online tourism reservation market, the important business, rob a certain market share.