2013 China's cross-border electric business turnover accounted for the total import and export amount 12%

Absrtact: The Foreign Trade Electric Trader maintains the high speed growth in the situation that the import and export trade continues to be low, the Cross-boundary electricity trader has maintained the growth rate of more than 30% in recent years. 2013 China's cross-border electric business turnover accounted for the total import and export amount of 12%, combined with Analysys International and China's E-commerce research

Foreign trade dealers Keep growing fast

With the continued low growth in import and export trade, cross-boundary electricity dealers have maintained a growth rate of more than 30% in recent years. In 2013, China's cross-border electricity trader turnover accounted for 12% of total import and export amount, combined with the forecast of Analysys International and China e-Commerce Research center, this proportion will continue to rise in the future, in which the export-oriented foreign trade electric trader benefits from the overseas market net purchase ratio promotion, the domestic product low price superiority and the logistics maturity enhancement will maintain the high speed growth. Overall, it is expected that the share of Cross-border online purchases will continue to rise, global cross-border net purchases five years (2013 ~2018 year) growth twice times, among them the United States, Brazil, the United Kingdom, Germany, Australia, five countries in the Cross-border net purchases in the next five years, respectively, increase 97.5%, 546.2%, 117.6%, 44.7% and 155.4%.

More efficient foreign trade business model will become the mainstream

At present, foreign trade in accordance with the business model can be divided into business-to-business, proprietary consumer, platform-type Consumer-to-consumer three categories. The business-to-business model represents the international business of early Alibaba, and the representative of the model is LAN Pavilion, Yeepay and global easy to buy, and the Consumer-to-consumer model represents the platform business of Ali-speed, ebay and Amazon. We judged that the future growth rate of the cross-border electric dealers in the business-to-business model would gradually slow down, while the foreign trade retailers directly facing the overseas consumers would have more room for development. From the business structure of Ali Group we can see this trend, Ali's business-to-business business growth slowed down, and foreign trade Consumer-to-consumer business volume is showing a rapid growth trend. In contrast to the foreign trade retail model of the consumer and Consumer-to-consumer, because the merchant in the business model to take the goods cost, payment cost, logistics cost is superior to the Consumer-to-consumer, and in the logistics experience, website experience, marketing more professional, we judge the future of foreign trade retail electricity business will become the mainstream industry.

Foreign trade manufacturers to win with the characteristics to manage profits

By comparing the current market on the larger three foreign trade manufacturers, we found that in order to find their own niche in the blue Sea of foreign trade dealers must at least in the chain of business to establish their own characteristics. For example, Orchid Pavilion set potential to cut into the wedding category, through the wedding planning app to train consumers to orchid pavilion set potential wedding products awareness. And the global easy to buy sammydress in the clothing category will social sharing played to the extreme, through the integration system to encourage consumers to share their shopping experience and dress pictures, in the context of the visual impact of foreign consumers to drive the perceptual consumption of clothing category. Yeepay is a carpet-type forum link ads directly hit the otaku demand. According to the Global Cross-border E-commerce report issued by PayPal, the next five years the world's Cross-border electricity business volume will increase by 200%, such a large market space is not enough to meet the foreign trade, the price of the electricity dealers to kill the stage, the appliance business as long as the management of supply chain, enhance customer experience, Can find their own way of development in this blue sea.

Risk hint: The rise of trade protectionism, foreign trade in the development of electrical goods bottlenecks, exchange rate fluctuations risk.